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Maps · head to head

AllTrails vs HERE Technologies

AllTrails logo

AllTrails

Maps

Discover the best hiking and biking trails

From
Free
Rated
-
Full reviewWebsite
HERE Technologies logo

HERE Technologies

Maps

Location data and technology company that provides mapping and location services to businesses globally

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AllTrails the App Store listing shows AllTrails is a free download with an in-app Pro subscription; the visible listing text does not state the Pro price, so the reader must check in-app purchases for the current rate.; HERE Technologies pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • They diverge on capability: AllTrails covers Trail discovery, HERE Technologies covers Core Functionality.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AllTrails and HERE Technologies actually diverge.

Attributes where AllTrails and HERE Technologies differ
AttributeAllTrailsHERE Technologies
Pricing modelfreemiumUnknown
PlatformsIos, Android, WebWeb, iOS, Android, Cross-platform
Founded20101985

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Maps).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AllTrails

  • Trail discovery
  • Offline maps
  • GPS navigation
  • Activity recording
  • Trail reviews
  • Apple Health
  • Garmin
  • Apple Watch

Only in HERE Technologies

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

AllTrails

  • Trail discoverynot HERE Technologies
  • Hiking navigationnot HERE Technologies
  • Outdoor fitness trackingnot HERE Technologies

HERE Technologies

  • Map data for automated and assisted drivingnot AllTrails
  • Connected driving, including hazard alerts and road surface analysisnot AllTrails
  • Supply chain planning and logistics digital twinsnot AllTrails
  • Geocoding, search and map rendering through hosted location servicesnot AllTrails
  • Fleet tour planning and routing across 200 countriesnot AllTrails

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AllTrails

  • The App Store listing shows AllTrails is a free download with an in-app Pro subscription; the visible listing text does not state the Pro price, so the reader must check in-app purchases for the current rate.

HERE Technologies

  • Pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • Lack of transparency in cost projections makes budgeting and forecasting difficult
  • Requires separate API keys and subscriptions for different feature categories, complicating integration
  • Customer support quality and responsiveness is inconsistent compared to competitors like Google Maps

Pricing, plan by plan

AllTrails

Free
  • FreeFree
    • Trail search
    • Community reviews
    • Basic maps
  • AllTrails+$35.99/year
    • Offline maps
    • Real-time navigation
    • Trail conditions

HERE Technologies

Free

No published plan breakdown. See the HERE Technologies review.

Which should you pick?

Choose AllTrails if

  • You need trail discovery.
  • You want to start without paying.
  • You work on Ios, Android, Web.
  • You also want offline maps.
AllTrails review

Choose HERE Technologies if

  • You need core functionality.
  • You want to start without paying.
  • You work on Web, iOS, Android, Cross-platform.
  • You also want user interface.
HERE Technologies review

Questions people ask

Is AllTrails or HERE Technologies better?
Neither clearly leads. AllTrails starts at Free and HERE Technologies at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AllTrails or HERE Technologies?
AllTrails starts at Free and HERE Technologies at Free.
Does AllTrails or HERE Technologies run on more platforms?
AllTrails runs on Ios, Android, Web. HERE Technologies runs on Web, iOS, Android, Cross-platform.
Can I use AllTrails for free?
Both have a free tier, so you can try either at no cost before committing.
What is AllTrails best used for?
AllTrails is most often used for trail discovery, hiking navigation, outdoor fitness tracking. Of those, trail discovery and hiking navigation are not what HERE Technologies is typically brought in for.
What can AllTrails do that HERE Technologies cannot?
AllTrails covers Trail discovery, Offline maps, GPS navigation, Activity recording. HERE Technologies covers Core Functionality, User Interface.

Answered from the vendors’ own pages

AllTrails: Is AllTrails free to use?

AllTrails offers both free and paid membership options. The basic free tier allows users to explore trails, see maps, and access core features for discovering hiking and outdoor activities.

Source
HERE Technologies: What does HERE Technologies provide?

HERE Technologies provides a comprehensive location platform including digital maps, routing and navigation APIs, geocoding, search, traffic, positioning, and telematics services for automotive, logistics, and enterprise applications.

Source
AllTrails: Can I create custom routes on AllTrails?

Yes, AllTrails allows users to build and edit custom trails. The platform provides route converter tools and options to print custom maps for your own trail designs.

Source
HERE Technologies: Does HERE offer a free tier?

Yes. HERE provides a free tier with 30,000 map requests per month, 5,000 routing transactions, and 30,000 geocoding transactions. Usage beyond these limits is charged on a pay-as-you-go basis.

Source
HERE Technologies: What SDKs and APIs does HERE offer?

HERE provides REST APIs for maps, routing, geocoding, and search, plus SDKs for Android, iOS, Flutter, and JavaScript. The HERE SDK enables turn-by-turn navigation and location services for mobile and web applications.

Source
HERE Technologies: Is HERE's pricing transparent?

No. HERE uses a complex transaction-based pricing model with separate costs for different API categories. The pricing structure lacks transparency, making it difficult for customers to forecast costs at scale.

Source
HERE Technologies: How has HERE's pricing changed?

HERE moved to a simplified transaction-based pricing model with free monthly allowances for common APIs. Users pay per transaction beyond the free tier, though the structure has been criticized for complexity and lack of cost transparency.

Source
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