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Customer Support · head to head

Gladly vs GrowSurf

Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Rated
-
Full reviewWebsite
GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GrowSurf has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; GrowSurf startup tier limited to 1 referral program
  • They diverge on capability: Gladly covers Lifelong conversation, GrowSurf covers Referral tracking.

Where they differ

Only the attributes on which Gladly and GrowSurf actually diverge.

Attributes where Gladly and GrowSurf differ
AttributeGladlyGrowSurf
Starting price$180/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
CategoryCustomer SupportAffiliate Marketing
Founded20142017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Magento

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Intercom
  • Segment

Both cover

  • Salesforce
  • Stripe
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Gladly

  • Customer service built around a single customer record rather than ticketsnot GrowSurf
  • Handling support conversations across voice, messaging and emailnot GrowSurf

GrowSurf

  • Launching customer referral programs without engineering overheadnot Gladly
  • White-label referral systems matching brand appearancenot Gladly
  • AI-powered reward suggestions and promotional copy generationnot Gladly
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Gladly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Pricing, plan by plan

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

GrowSurf

Free

No published plan breakdown. See the GrowSurf review.

Which should you pick?

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Questions people ask

Is Gladly or GrowSurf better?
Neither clearly leads. Gladly starts at $180/month and GrowSurf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gladly or GrowSurf?
GrowSurf has a free tier; the other does not. Paid plans start at $180/month for Gladly and Free for GrowSurf.
Does Gladly or GrowSurf run on more platforms?
Gladly runs on Web, Ios, Android. GrowSurf runs on Web.
Can I use GrowSurf for free?
Yes. GrowSurf has a free tier, so you can try it without paying. Gladly starts at $180/month.
What is Gladly best used for?
Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what GrowSurf is typically brought in for.
What can Gladly do that GrowSurf cannot?
Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Both handle Salesforce, Stripe, Web support.
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Related pages

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