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Software · head to head

Groove vs GrowSurf

Groove logo

Groove

Software

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite
GrowSurf logo

GrowSurf

Software

Referral software for tech companies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GrowSurf has a free tier, so it costs nothing to try first.
  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; GrowSurf startup tier limited to 1 referral program
  • They diverge on capability: Groove covers Shared inbox, GrowSurf covers Referral tracking.

Where they differ

Only the attributes on which Groove and GrowSurf actually diverge.

Attributes where Groove and GrowSurf differ
AttributeGrooveGrowSurf
Starting price$12/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20112017

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Slack
  • Zapier

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Intercom
  • Segment

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot GrowSurf
  • Handling email, chat and messaging support in one queuenot GrowSurf

GrowSurf

  • Launching customer referral programs without engineering overheadnot Groove
  • White-label referral systems matching brand appearancenot Groove
  • AI-powered reward suggestions and promotional copy generationnot Groove
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

GrowSurf

Free

No published plan breakdown. See the GrowSurf review.

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Questions people ask

Is Groove or GrowSurf better?
Neither clearly leads. Groove starts at $12/month and GrowSurf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or GrowSurf?
GrowSurf has a free tier; the other does not. Paid plans start at $12/month for Groove and Free for GrowSurf.
Does Groove or GrowSurf run on more platforms?
Groove runs on Web, Ios, Android. GrowSurf runs on Web.
Can I use GrowSurf for free?
Yes. GrowSurf has a free tier, so you can try it without paying. Groove starts at $12/month.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what GrowSurf is typically brought in for.
What can Groove do that GrowSurf cannot?
Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Both handle Salesforce, Web support.
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Related pages

More on Groove

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