Is FullStory or Maxio better?

Neither clearly leads. FullStory starts at Free and Maxio at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, FullStory or Maxio?

FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and $599/month for Maxio.

Does FullStory or Maxio run on more platforms?

FullStory runs on Web, Mobile. Maxio runs on web, api.

Can I use FullStory for free?

Yes. FullStory has a free tier, so you can try it without paying. Maxio starts at $599/month.

What is FullStory best used for?

FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Maxio is typically brought in for.

What can FullStory do that Maxio cannot?

FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Maxio covers Usage-based billing, Subscription management, Revenue recognition, SaaS metrics dashboards.

Accounting & Finance · head to head

FullStory vs Maxio

FullStory

Accounting & Finance

Digital experience intelligence platform

From: Free
Rated: -

Full review Website

Maxio

Accounting & Finance

Billing and financial reporting platform for B2B SaaS companies

From: $599/month
Rated: -

Full review Website

The short version

Only FullStory has a free tier, so it costs nothing to try first.
Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Maxio entry-level Grow plan starts at $599/month, making it costly for very early-stage startups.
They diverge on capability: FullStory covers Session replay, Maxio covers Usage-based billing.

Where they differ

Only the attributes on which FullStory and Maxio actually diverge.

Attributes where FullStory and Maxio differ
Attribute	FullStory	Maxio
Starting price	Free	$599/month
Pricing model	quote	subscription
Free tier	Yes	No
Platforms	Web, Mobile	web, api
Category	Unknown	Accounting & Finance
Founded	2014	Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

Session replay
Heatmaps
Conversion funnels
User journey mapping
Error tracking
Frustration signals
Search functionality
Custom events

Only in Maxio

Usage-based billing
Subscription management
Revenue recognition
SaaS metrics dashboards
Dunning and collections
Accounting and CRM integrations

What people use each for

The jobs each tool is most often brought in to do.

FullStory

User experience analysisnot Maxio
Bug reproductionnot Maxio
Conversion optimizationnot Maxio
Customer supportnot Maxio
Product developmentnot Maxio

Maxio

Billing for B2B SaaS companies with complex contractsnot FullStory
Usage-based and hybrid pricing meteringnot FullStory
GAAP/IFRS revenue recognition for finance teamsnot FullStory
SaaS metrics reporting for investors and boardsnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
Personal email addresses cannot be used for signup; business email domain required
Paid plan pricing not publicly listed, requires sales contact for quotes
Free plan has no email support, only community-based assistance
Mobile app analytics requires a separate add-on purchase

Maxio

Entry-level Grow plan starts at $599/month, making it costly for very early-stage startups.
Pricing above the Grow tier requires a custom quote rather than transparent self-serve pricing.
Focused specifically on B2B SaaS billing, so it lacks general e-commerce checkout or consumer payment features found in platforms like FastSpring.
Advanced features like multi-entity support and expense amortization are gated behind paid add-ons.

Pricing, plan by plan

FullStory

Free

FreeFree
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
Business$undefined/month
- Custom sessions
- 3-month retention
- Advanced analytics
Enterprise$undefined/month
- Unlimited sessions
- Custom retention
- Advanced privacy controls

Maxio

$599/month

Grow$599/month
- For businesses up to $100k in monthly billings
- Usage-based and recurring billing
- Automated invoicing and dunning
Scale$undefined/month
- For businesses over $100k in monthly billings
- Advanced revenue management add-ons
- Multi-entity support

Which should you pick?

Choose FullStory if

You need session replay.
You want to start without paying.
You work on Web, Mobile.
You also want heatmaps.

FullStory review

Choose Maxio if

You need usage-based billing.
You work on web, api.
You also want subscription management.

Maxio review

Questions people ask

Is FullStory or Maxio better?: Neither clearly leads. FullStory starts at Free and Maxio at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Maxio?: FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and $599/month for Maxio.
Does FullStory or Maxio run on more platforms?: FullStory runs on Web, Mobile. Maxio runs on web, api.
Can I use FullStory for free?: Yes. FullStory has a free tier, so you can try it without paying. Maxio starts at $599/month.
What is FullStory best used for?: FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Maxio is typically brought in for.
What can FullStory do that Maxio cannot?: FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Maxio covers Usage-based billing, Subscription management, Revenue recognition, SaaS metrics dashboards.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source

Maxio: What does Maxio cost?

Maxio's Grow plan costs $599/month for businesses with up to $100k in monthly billings. Businesses above that threshold need the Scale plan, which requires a custom quote from Maxio's sales team.

Source

FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source

Maxio: Is there a free plan?

No, Maxio does not offer a free plan. The Grow plan at $599/month is the entry point, with unlimited users included at no extra cost.

Source

FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source

Maxio: What does Maxio integrate with?

Maxio integrates with accounting systems like QuickBooks, Xero, and NetSuite, CRMs including Salesforce, HubSpot, and Pipedrive, and 20+ payment gateways alongside its own Maxio Payments.

Source

FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source

FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source

FullStory vs Maxio

FullStory

Maxio

The short version

Where they differ

What each one covers

Only in FullStory

Only in Maxio

What people use each for

FullStory

Maxio

Where each one falls short

FullStory

Maxio

Pricing, plan by plan

FullStory

Maxio

Which should you pick?

Choose FullStory if

Choose Maxio if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on FullStory

More on Maxio

Keep looking

Other head to heads