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Software · head to head

FullStory vs Lulu

FullStory logo

FullStory

Software

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Lulu logo

Lulu

Software

Quality book printing at a reasonable price

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Lulu production requires 3-5 business days before shipping, with the first printing day starting only after the order is placed

Where they differ

Only the attributes on which FullStory and Lulu actually diverge.

Attributes where FullStory and Lulu differ
AttributeFullStoryLulu
Starting priceFreeOn request
Pricing modelquoteusage-based
Free tierYesNo
PlatformsWeb, MobileWeb
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Lulu

Nothing recorded that FullStory does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Lulu
  • Bug reproductionnot Lulu
  • Conversion optimizationnot Lulu
  • Customer supportnot Lulu
  • Product developmentnot Lulu

Lulu

No use cases recorded yet. See the Lulu review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Lulu

  • Production requires 3-5 business days before shipping, with the first printing day starting only after the order is placed

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Lulu

On request

No published plan breakdown. See the Lulu review.

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Lulu if

Nothing in the data separates Lulu from FullStory on the points above - pick on price and on how each one feels to use.

Lulu review

Questions people ask

Is FullStory or Lulu better?
Neither clearly leads. FullStory starts at Free and Lulu at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Lulu?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and On request for Lulu.
Does FullStory or Lulu run on more platforms?
FullStory runs on Web, Mobile. Lulu runs on Web.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Lulu starts at On request.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Lulu is typically brought in for.
What can FullStory do that Lulu cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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