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Google Analytics vs Wise Business

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Wise Business logo

Wise Business

Accounting & Finance

The smart way to send and receive business payments

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Wise Business opening a Wise Business account in the UK carries a one off setup fee of 50 GBP
  • They diverge on capability: Google Analytics covers Real-time analytics, Wise Business covers Multi-currency accounts.

Where they differ

Only the attributes on which Google Analytics and Wise Business actually diverge.

Attributes where Google Analytics and Wise Business differ
AttributeGoogle AnalyticsWise Business
Starting priceFree$29/month
Pricing modelfreemiumusage-based
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
CategoryAll industriesAccounting & Finance
Founded19982011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Wise Business

  • Multi-currency accounts
  • International transfers
  • Batch payments
  • API access
  • Team management
  • Xero
  • QuickBooks
  • Various

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Wise Business
  • Event tracking and user behaviour analysisnot Wise Business
  • Traffic source and conversion trackingnot Wise Business

Wise Business

  • Holding and converting multiple currencies as a businessnot Google Analytics
  • Paying international suppliers and contractors at the mid market ratenot Google Analytics
  • Receiving payments into local currency account details in several countriesnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Wise Business

  • Opening a Wise Business account in the UK carries a one off setup fee of 50 GBP
  • Volume discounts on transfers start only above 20,000 GBP equivalent sent per month

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Wise Business

$29/month
  • StandardFree
    • Multi-currency account
    • Real exchange rate
    • Batch payments

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Wise Business if

  • You need multi-currency accounts.
  • You work on Web, Ios, Android, Api.
  • You also want international transfers.
Wise Business review

Questions people ask

Is Google Analytics or Wise Business better?
Neither clearly leads. Google Analytics starts at Free and Wise Business at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Wise Business?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $29/month for Wise Business.
Does Google Analytics or Wise Business run on more platforms?
Google Analytics runs on Web. Wise Business runs on Web, Ios, Android, Api.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Wise Business starts at $29/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Wise Business is typically brought in for.
What can Google Analytics do that Wise Business cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Wise Business covers Multi-currency accounts, International transfers, Batch payments, API access.
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Related pages

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