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Business Intelligence · head to head

Evidence vs Looker

Evidence logo

Evidence

Business Intelligence

Business intelligence as code for teams and AI agents

From
$2500/month
Rated
-
Full reviewWebsite
Looker logo

Looker

Spreadsheets

Modern business intelligence platform by Google

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Evidence high starting price at $2,500/month limits small team adoption; Looker no pricing published on website; quote-based model requires contacting Google Cloud sales
  • They diverge on capability: Evidence covers Analytics Agent, Looker covers LookML Data Modeling.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Evidence and Looker actually diverge.

Attributes where Evidence and Looker differ
AttributeEvidenceLooker
Starting price$2500/monthOn request
Pricing modelFlat team pricing with no per-user feesUnknown
PlatformsCloud, EmbeddedWeb, Cloud (Google Cloud Platform)
CategoryBusiness IntelligenceSpreadsheets
FoundedUnknown2008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Evidence

  • Analytics Agent
  • Code-based infrastructure
  • Development environment
  • Visualization tools
  • Embedded analytics
  • Enterprise security
  • Multi-channel access

Only in Looker

  • LookML Data Modeling
  • Embedded Analytics
  • API Access
  • Version Control
  • Data Actions
  • BigQuery
  • Snowflake
  • Redshift

What people use each for

The jobs each tool is most often brought in to do.

Evidence

  • Building version-controlled analytics infrastructurenot Looker
  • Enabling AI agents to answer business questionsnot Looker
  • Delivering analytics through multiple channels (web, Slack, ChatGPT)not Looker
  • Embedding white-labeled analytics in productsnot Looker

Looker

  • Business intelligence and interactive dashboards for data-driven decision makingnot Evidence
  • Embedded analytics for integrating BI capabilities into third-party applicationsnot Evidence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Evidence

  • High starting price at $2,500/month limits small team adoption
  • No freemium option for evaluation or learning
  • Code-based approach has steeper learning curve than visual tools
  • AI credits limited on Team plan; additional credits cost extra
  • Requires Git workflow familiarity for effective collaboration

Looker

  • No pricing published on website; quote-based model requires contacting Google Cloud sales
  • Pricing typically based on user count, deployment type, and feature requirements with no transparency

Pricing, plan by plan

Evidence

$2500/month
  • Team$2500/month
    • Unlimited users
    • Monthly billing
    • Analytics Agent
  • Enterprise$null/custom
    • All Team features
    • SSO/SAML authentication
    • SCIM directory sync

Looker

On request

No published plan breakdown. See the Looker review.

Which should you pick?

Choose Evidence if

  • You need analytics agent.
  • You work on Cloud, Embedded.
  • You also want code-based infrastructure.
Evidence review

Choose Looker if

  • You need lookml data modeling.
  • You work on Web, Cloud (Google Cloud Platform).
  • You also want embedded analytics.
Looker review

Questions people ask

Is Evidence or Looker better?
Neither clearly leads. Evidence starts at $2500/month and Looker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Evidence or Looker?
Evidence starts at $2500/month and Looker at On request.
Does Evidence or Looker run on more platforms?
Evidence runs on Cloud, Embedded. Looker runs on Web, Cloud (Google Cloud Platform).
What is Evidence best used for?
Evidence is most often used for building version-controlled analytics infrastructure, enabling ai agents to answer business questions, delivering analytics through multiple channels (web, slack, chatgpt), embedding white-labeled analytics in products. Of those, building version-controlled analytics infrastructure and enabling ai agents to answer business questions are not what Looker is typically brought in for.
What can Evidence do that Looker cannot?
Evidence covers Analytics Agent, Code-based infrastructure, Development environment, Visualization tools. Looker covers LookML Data Modeling, Embedded Analytics, API Access, Version Control.

Answered from the vendors’ own pages

Evidence: Does Evidence have per-user pricing?

No, Evidence offers one flat price for unlimited users at $2,500/month on the Team plan with a 30-day free trial.

Source
Looker: How much does Looker cost?

Looker does not publish pricing on its website. The platform uses a custom quote model where organizations contact Google Cloud sales for personalized pricing. Pricing is typically based on factors including user count, deployment type (cloud-hosted versus self-hosted), and required feature set.

Source
Evidence: How many AI credits come with Team plan?

Team plan includes 20,000 AI credits monthly at $0.01 per additional credit. Enterprise offers custom credit packages.

Source
Looker: What are Looker's pricing tiers?

Looker offers subscription-based tiers typically including Standard with core BI capabilities, Advanced with enhanced features and integrations, and Premium with enterprise-grade features. Specific pricing and feature distinctions require contacting Google Cloud sales.

Source
Evidence: What is included in the Enterprise plan?

Enterprise adds SSO/SAML, SCIM directory sync, row-level access rules, embedding capabilities, and custom deployment options at custom pricing.

Source
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