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Business Intelligence · head to head

ChartMogul vs Looker

ChartMogul logo

ChartMogul

Business Intelligence

Subscription analytics platform

From
Free
Rated
-
Full reviewWebsite
Looker logo

Looker

Spreadsheet & Data

Modern business intelligence platform by Google

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only ChartMogul has a free tier, so it costs nothing to try first.
  • Each has a real cost: ChartMogul the free tier stops at $10K MRR, so it lapses precisely as a company starts to matter; Looker requires annual commitment with no month-to-month billing option
  • They diverge on capability: ChartMogul covers MRR Analytics, Looker covers LookML Data Modeling.

Where they differ

Only the attributes on which ChartMogul and Looker actually diverge.

Attributes where ChartMogul and Looker differ
AttributeChartMogulLooker
Starting priceFreeOn request
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWeb, ApiWeb, Cloud (Google Cloud Platform)
CategoryBusiness IntelligenceSpreadsheet & Data
Founded20142008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ChartMogul

  • MRR Analytics
  • Churn Analysis
  • Cohort Analysis
  • Customer Segmentation
  • Revenue Recognition
  • Stripe
  • Chargebee
  • Recurly

Only in Looker

  • LookML Data Modeling
  • Embedded Analytics
  • API Access
  • Version Control
  • Data Actions
  • BigQuery
  • Snowflake
  • Redshift

Both cover

  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

ChartMogul

  • MRR trackingnot Looker
  • Churn analysisnot Looker
  • Revenue analyticsnot Looker
  • Subscription metricsnot Looker
  • Financial forecastingnot Looker

Looker

  • Business intelligence and interactive dashboards for data-driven decision makingnot ChartMogul
  • Embedded analytics for integrating BI capabilities into third-party applicationsnot ChartMogul

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ChartMogul

  • The free tier stops at $10K MRR, so it lapses precisely as a company starts to matter
  • Starter is capped at 3 team members and a single billing system connection
  • Two-way CRM sync and warehouse integration require the Pro tier
  • Pricing scales with your ARR rather than with usage, so the bill rises as the business grows
  • Enterprise starts at $19,900 a year and is required above $10M ARR

Looker

  • Requires annual commitment with no month-to-month billing option
  • Conversational analytics will incur token overage charges ($3.00 per 1M input tokens, $20.00 per 1M output tokens) after October 1, 2026

Pricing, plan by plan

ChartMogul

Free
  • LaunchFree
    • Under $10k MRR
    • Core Metrics
    • Basic Support
  • Scale$100/month
    • Advanced Analytics
    • Segmentation
    • API Access

Looker

On request

No published plan breakdown. See the Looker review.

Which should you pick?

Choose ChartMogul if

  • You need mrr analytics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want churn analysis.
ChartMogul review

Choose Looker if

  • You need lookml data modeling.
  • You work on Web, Cloud (Google Cloud Platform).
  • You also want embedded analytics.
Looker review

Questions people ask

Is ChartMogul or Looker better?
Neither clearly leads. ChartMogul starts at Free and Looker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ChartMogul or Looker?
ChartMogul has a free tier; the other does not. Paid plans start at Free for ChartMogul and On request for Looker.
Does ChartMogul or Looker run on more platforms?
ChartMogul runs on Web, Api. Looker runs on Web, Cloud (Google Cloud Platform).
Can I use ChartMogul for free?
Yes. ChartMogul has a free tier, so you can try it without paying. Looker starts at On request.
What is ChartMogul best used for?
ChartMogul is most often used for mrr tracking, churn analysis, revenue analytics, subscription metrics. Of those, mrr tracking and churn analysis are not what Looker is typically brought in for.
What can ChartMogul do that Looker cannot?
ChartMogul covers MRR Analytics, Churn Analysis, Cohort Analysis, Customer Segmentation. Looker covers LookML Data Modeling, Embedded Analytics, API Access, Version Control. Both handle Web support, Api support.
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