Spreadsheets · head to head
Equals vs Evidence
Equals
Spreadsheets
A real spreadsheet with SQL result sets landing in its cells, now sold only on annual contracts starting at 24,000 USD
- From
- $24000/year
- Rated
- -
Evidence
Business Intelligence
Business intelligence as code for teams and AI agents
- From
- $2500/month
- Rated
- -
The short version
- Each has a real cost: Equals the price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.; Evidence high starting price at $2,500/month limits small team adoption
- They diverge on capability: Equals covers Connected sheets, Evidence covers Analytics Agent.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Equals and Evidence actually diverge.
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Equals
- Connected sheets
- Real spreadsheet mechanics
- Cell references into SQL
- Equals Warehouse
- Views
- Writeback
Only in Evidence
- Analytics Agent
- Code-based infrastructure
- Development environment
- Visualization tools
- Embedded analytics
- Enterprise security
- Multi-channel access
What people use each for
The jobs each tool is most often brought in to do.
Equals
- A revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a BI semantic layernot Evidence
- Analysts who need a SQL result and manual assumptions in the same file, with the assumptions visible as cellsnot Evidence
- Joining Stripe, Salesforce and a production database without building a warehouse and pipeline firstnot Evidence
- Distributing a recurring numbers pack to Slack, email or a wall display without rebuilding it as a dashboardnot Evidence
Evidence
- Building version-controlled analytics infrastructurenot Equals
- Enabling AI agents to answer business questionsnot Equals
- Delivering analytics through multiple channels (web, Slack, ChatGPT)not Equals
- Embedding white-labeled analytics in productsnot Equals
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Equals
- The price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.
- Your data is copied out of your infrastructure by design, into a Snowflake warehouse that Equals operates, with Fivetran holding non-SQL source data in transit, and no self-hosted or bring-your-own-warehouse option is documented.
- The financial function category contains only IRR, NPV and PMT, with no XIRR, XNPV, FV, PV, RATE or NPER, and there is no LAMBDA, LET, OFFSET or INDIRECT, so a substantial class of existing spreadsheet models cannot be ported without rework.
- No documentation of importing or exporting Excel files exists anywhere in the docs index; the supported file sources are CSV and Google Sheets and the only documented export is dashboards as PDF, which is a notable gap for a product positioning itself as a successor to Excel.
- Data freshness is a pricing lever rather than a setting, at six hours on Essential, one hour on Business and fifteen minutes on Enterprise, and the feature that removes row limits is itself gated above the entry tier, so the Essential row ceiling is neither published nor unlimited.
Evidence
- High starting price at $2,500/month limits small team adoption
- No freemium option for evaluation or learning
- Code-based approach has steeper learning curve than visual tools
- AI credits limited on Team plan; additional credits cost extra
- Requires Git workflow familiarity for effective collaboration
Pricing, plan by plan
Equals
$24000/year- Essential$24000/year
- Unlimited viewers and unlimited editors
- 3 connectors
- Data sync every 6 hours
- Business$36000/year
- Unlimited viewers and unlimited editors
- 5 connectors or a warehouse connection
- Data sync every hour
- Enterprise$60000/year
- Unlimited viewers and unlimited editors
- Unlimited connectors or a warehouse connection
- Data sync every 15 minutes
- Connector add-ons$199/month
- 199 USD per month for each additional database or import script connector
- 699 USD per month for each additional connector of any other type
- Available on Business and Enterprise
Evidence
$2500/month- Team$2500/month
- Unlimited users
- Monthly billing
- Analytics Agent
- Enterprise$null/custom
- All Team features
- SSO/SAML authentication
- SCIM directory sync
Which should you pick?
Choose Equals if
- You need connected sheets.
- You work on Web, API.
- You also want real spreadsheet mechanics.
Choose Evidence if
- You need analytics agent.
- You work on Cloud, Embedded.
- You also want code-based infrastructure.
Questions people ask
- Is Equals or Evidence better?
- Neither clearly leads. Equals starts at $24000/year and Evidence at $2500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Equals or Evidence?
- Equals starts at $24000/year and Evidence at $2500/month.
- Does Equals or Evidence run on more platforms?
- Equals runs on Web, API. Evidence runs on Cloud, Embedded.
- What is Equals best used for?
- Equals is most often used for a revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a bi semantic layer, analysts who need a sql result and manual assumptions in the same file, with the assumptions visible as cells, joining stripe, salesforce and a production database without building a warehouse and pipeline first, distributing a recurring numbers pack to slack, email or a wall display without rebuilding it as a dashboard. Of those, a revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a bi semantic layer and analysts who need a sql result and manual assumptions in the same file, with the assumptions visible as cells are not what Evidence is typically brought in for.
- What can Equals do that Evidence cannot?
- Equals covers Connected sheets, Real spreadsheet mechanics, Cell references into SQL, Equals Warehouse. Evidence covers Analytics Agent, Code-based infrastructure, Development environment, Visualization tools.
Answered from the vendors’ own pages
Equals: Is it a real spreadsheet or a modelling tool with a grid?
A real spreadsheet. A1 references, absolute reference locking, pivot tables and spilling array formulas all work, and SQL results land in ranges that ordinary cells reference.
Evidence: Does Evidence have per-user pricing?
No, Evidence offers one flat price for unlimited users at $2,500/month on the Team plan with a 30-day free trial.
SourceEquals: What does it actually cost?
24,000 USD a year for Essential, 36,000 for Business and 60,000 for Enterprise, billed annually. There is no monthly option and no self-serve signup; the trial is negotiated per customer.
Evidence: How many AI credits come with Team plan?
Team plan includes 20,000 AI credits monthly at $0.01 per additional credit. Enterprise offers custom credit packages.
SourceEquals: Are seats charged?
No. Viewers and editors are unlimited on every plan. The meters are connector count, refresh frequency and AI spend, with additional connectors at 199 or 699 USD a month.
Evidence: What is included in the Enterprise plan?
Enterprise adds SSO/SAML, SCIM directory sync, row-level access rules, embedding capabilities, and custom deployment options at custom pricing.
SourceEquals: Does my data stay in my own warehouse?
No. Connecting more than one source syncs data into a Snowflake warehouse that Equals runs, and non-SQL sources pass through Fivetran. There is no documented self-hosted option.
Related pages
Other head to heads
- Equals vs Looker
- Equals vs Coefficient
- Equals vs Metabase
- Equals vs Redash
- Equals vs Quadratic
- Equals vs Sigma Computing
- Equals vs Tableau
- Equals vs Apache Superset
- Equals vs Teable
- Equals vs Baserow
- Equals vs Numbers
- Equals vs SeaTable
- Equals vs APITable
- Equals vs Cube Software
- Equals vs Mathesar
- Equals vs Rowy
- Equals vs Cube
- Equals vs Zenlytic
- Equals vs Hex
- Equals vs Fabi
- Equals vs Phocas
- Equals vs Rill Data
- Equals vs GoodData
- Equals vs Grow
- Equals vs Sisense
- Equals vs MicroStrategy
- Equals vs Anaplan
- Equals vs Deepnote
- Equals vs Mode
- Equals vs Oracle Analytics Cloud
- Equals vs Periscope Data
- Equals vs Zoho Analytics
- Equals vs Baremetrics
- Equals vs Board International
- Evidence vs Looker
- Evidence vs Coefficient
- Evidence vs Metabase
- Evidence vs Redash
- Evidence vs Quadratic
- Evidence vs Sigma Computing
- Evidence vs Tableau
- Evidence vs Apache Superset
- Evidence vs Teable
- Evidence vs Baserow
- Evidence vs Numbers
- Evidence vs SeaTable
- Evidence vs APITable
- Evidence vs Cube Software
- Evidence vs Mathesar
- Evidence vs Rowy
- Evidence vs Cube
- Evidence vs Zenlytic
- Evidence vs Hex
- Evidence vs Fabi
- Evidence vs Phocas
- Evidence vs Rill Data
- Evidence vs GoodData
- Evidence vs Grow
- Evidence vs Sisense
- Evidence vs MicroStrategy
- Evidence vs Anaplan
- Evidence vs Deepnote
- Evidence vs Mode
- Evidence vs Oracle Analytics Cloud
- Evidence vs Periscope Data
- Evidence vs Zoho Analytics
- Evidence vs Baremetrics
- Evidence vs Board International