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Developer Tools · head to head

Earthly vs Proofpoint

Earthly logo

Earthly

Developer Tools

Engineering guardrails for the AI era

From
Free
Free plan
Yes
Proofpoint logo

Proofpoint

Cybersecurity

Email security and data protection suite from a private company owned by Thoma Bravo, licensed per user with modules sold separately.

From
$6/month
Free plan
No

The short version

  • Only Earthly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Earthly pricing model not published; requires sales contact; Proofpoint licensing is per user per year with each capability as a separate stock item, so the platform shown in a proof of concept is normally several products, and adding awareness training, data loss prevention or insider threat monitoring later is a fresh negotiation rather than enabling a feature.
  • They diverge on capability: Earthly covers Policy as code, Proofpoint covers Inline secure email gateway.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Earthly and Proofpoint actually diverge.

Attributes where Earthly and Proofpoint differ
AttributeEarthlyProofpoint
Starting priceFree$6/month
Pricing modelNo pricing published on websitesubscription
Free tierYesNo
PlatformsWeb, CLIEmail, Cloud, Web
CategoryDeveloper ToolsCybersecurity
Founded20202002

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Earthly

  • Policy as code
  • Multi-stage enforcement
  • AI agent governance
  • Repository-wide policies
  • Incident response automation
  • Compliance management
  • Earthfiles build tool
  • Satellites

Only in Proofpoint

  • Inline secure email gateway
  • Attachment sandboxing
  • URL rewriting and click-time analysis
  • Threat Response Auto-Pull
  • Email Fraud Defense
  • Security awareness training
  • Insider Threat Management
  • Enterprise DLP

What people use each for

The jobs each tool is most often brought in to do.

Earthly

  • Enforcing engineering standards across AI and human developersnot Proofpoint
  • Automating incident response procedures across all repositoriesnot Proofpoint
  • Embedding compliance requirements into development workflowsnot Proofpoint
  • Standardizing build processes with Earthfilesnot Proofpoint

Proofpoint

  • A regulated organisation that needs a filtering layer, DMARC enforcement and archiving with an auditable trail across all threenot Earthly
  • An organisation that suffered a business email compromise and must show its board a control that stops delivery rather than remediating afterwardsnot Earthly
  • Concentrating stronger controls and training on the specific individuals who actually receive targeted attacks rather than applying uniform policynot Earthly
  • Retracting a phishing message from thousands of mailboxes after the verdict changes, including copies that were forwarded internallynot Earthly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Earthly

  • Pricing model not published; requires sales contact
  • Earthly Lunar is a recent launch (2025) with limited track record
  • Primarily GitHub-focused; limited integration with other platforms
  • No public documentation on pricing or feature tiers

Proofpoint

  • Licensing is per user per year with each capability as a separate stock item, so the platform shown in a proof of concept is normally several products, and adding awareness training, data loss prevention or insider threat monitoring later is a fresh negotiation rather than enabling a feature.
  • It sits inline with MX records pointed at it, so any service degradation is a mail outage for the entire organisation, and both migrating on and migrating off are cutovers with queueing, rollback planning and a real risk of message loss.
  • Most customers on Microsoft 365 E5 or Google Workspace Enterprise are already paying for native filtering, so Proofpoint is a second licence layered over a capability the organisation owns, and that comparison is raised by finance at every single renewal.
  • The administration console carries a decade of acquisitions: the classic gateway policy routes and filters do not share a model with the newer module interfaces, rule evaluation is order-sensitive in ways that surprise untrained administrators, and mistakes there silently change what is delivered.
  • Quarantine management is a standing helpdesk workload because legitimate bulk mail, invoices and supplier notifications are held, and unless end-user digests are configured and users are taught to use them, the security team becomes the mail release desk.

Pricing, plan by plan

Earthly

Free

No published plan breakdown. See the Earthly review.

Proofpoint

$6/month
  • Email Protection$6/month
    • Per user
    • Advanced threat detection
    • Data loss prevention
  • Compliance$8/month
    • All Email Protection
    • Archive & search
    • eDiscovery
  • Advanced Threat$10/month
    • All Compliance features
    • Targeted attack detection
    • Behavior analytics

Which should you pick?

Choose Earthly if

  • You need policy as code.
  • You want to start without paying.
  • You work on Web, CLI.
  • You also want multi-stage enforcement.

Choose Proofpoint if

  • You need inline secure email gateway.
  • You work on Email, Cloud, Web.
  • You also want attachment sandboxing.

Questions people ask

Is Earthly or Proofpoint better?
Neither clearly leads. Earthly starts at Free and Proofpoint at $6/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Earthly or Proofpoint?
Earthly has a free tier; the other does not. Paid plans start at Free for Earthly and $6/month for Proofpoint.
Does Earthly or Proofpoint run on more platforms?
Earthly runs on Web, CLI. Proofpoint runs on Email, Cloud, Web.
Can I use Earthly for free?
Yes. Earthly has a free tier, so you can try it without paying. Proofpoint starts at $6/month.
What is Earthly best used for?
Earthly is most often used for enforcing engineering standards across ai and human developers, automating incident response procedures across all repositories, embedding compliance requirements into development workflows, standardizing build processes with earthfiles. Of those, enforcing engineering standards across ai and human developers and automating incident response procedures across all repositories are not what Proofpoint is typically brought in for.
What can Earthly do that Proofpoint cannot?
Earthly covers Policy as code, Multi-stage enforcement, AI agent governance, Repository-wide policies. Proofpoint covers Inline secure email gateway, Attachment sandboxing, URL rewriting and click-time analysis, Threat Response Auto-Pull.

Answered from the vendors’ own pages

Earthly: What is the difference between Earthfiles and Earthly Lunar?

Earthfiles is an open-source build tool that reached 12,000 GitHub stars and is used by companies like NVIDIA, Intel, and Databricks. Earthly Lunar is a separate governance platform launched in 2025 for enforcing standards across development workflows.

Source
Proofpoint: Does it replace Microsoft Defender for Office 365?

Functionally it overlaps heavily, and running both means paying twice for filtering. Most Proofpoint customers on Microsoft 365 keep Defender licensed because it is bundled in E5 and use Proofpoint as the inline gateway. Expect to justify that duplication annually.

Earthly: How does Earthly Lunar enforce standards?

Lunar converts engineering standards, compliance requirements, and processes documented in AGENTS.md files, wikis, and incident postmortems into enforceable guardrails that apply consistently across repositories and development stages.

Source
Proofpoint: Who owns Proofpoint?

Thoma Bravo, a private equity firm, which took the company private in 2021. It has continued to acquire since, including Tessian, Normalyze and Hornetsecurity, which is why the portfolio spans so many adjacent categories.

Earthly: What is the pricing for Earthly Lunar?

Pricing is not published on the website. Interested customers should contact Earthly's sales team for current pricing and feature tiers.

Source
Proofpoint: Do I have to change my MX records?

For the gateway, yes. That is what makes it inline and able to block before delivery. Some newer capabilities integrate through the mailbox API instead, but the core protection model is MX-level.

Proofpoint: Is security awareness training included?

No, it is a separate subscription. It integrates well with the threat data, so training can target the users actually being attacked, but it is a distinct line item on the quote.

Proofpoint: What does Threat Response Auto-Pull actually do?

It removes messages from mailboxes after delivery when the verdict changes, including copies that users forwarded internally. It is the answer to the case where a link was clean at delivery and weaponised an hour later.

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