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Cybersecurity · head to head

DTiQ vs Earthly

DTiQ logo

DTiQ

Cybersecurity

Managed video loss prevention with human auditors for restaurants, convenience stores and retail

From
On request
Free plan
No
Full reviewWebsite
Earthly logo

Earthly

Developer Tools

Engineering guardrails for the AI era

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Earthly has a free tier, so it costs nothing to try first.
  • Each has a real cost: DTiQ you are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.; Earthly pricing model not published; requires sales contact
  • They diverge on capability: DTiQ covers SmartAudit, Earthly covers Policy as code.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which DTiQ and Earthly actually diverge.

Attributes where DTiQ and Earthly differ
AttributeDTiQEarthly
Starting priceOn requestFree
Pricing modelquoteNo pricing published on website
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, CLI
CategoryCybersecurityDeveloper Tools
FoundedUnknown2020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DTiQ

  • SmartAudit
  • POS transaction linking
  • 360iQ platform
  • Exception alerting
  • Drive-through timing
  • Food safety and compliance checks
  • Managed installation

Only in Earthly

  • Policy as code
  • Multi-stage enforcement
  • AI agent governance
  • Repository-wide policies
  • Incident response automation
  • Compliance management
  • Earthfiles build tool
  • Satellites

What people use each for

The jobs each tool is most often brought in to do.

DTiQ

  • A multi-unit quick service franchisee who has no one available to review video across fifteen storesnot Earthly
  • A convenience store chain investigating till fraud by matching voids to what actually happened at the counternot Earthly
  • An operator enforcing drive-through service time standards across locations from evidence rather than anecdotenot Earthly
  • A brand auditing food safety and cleanliness compliance at franchise sites without sending a field managernot Earthly

Earthly

  • Enforcing engineering standards across AI and human developersnot DTiQ
  • Automating incident response procedures across all repositoriesnot DTiQ
  • Embedding compliance requirements into development workflowsnot DTiQ
  • Standardizing build processes with Earthfilesnot DTiQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DTiQ

  • You are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
  • Audits are sampled, not continuous, so a problem outside the reviewed window is invisible and the score is a statistical impression rather than a complete record.
  • Nothing is published on price and the commercial shape is a multi-year managed service agreement, which is harder to exit than a software subscription and typically involves bundled hardware you do not own.
  • Ownership changed in a $200 million Digital Alpha led investment tied to a Cisco Meraki partnership, so the hardware and network roadmap may shift under an existing estate.
  • It is built around restaurant, convenience and retail operating models, so an organisation outside those verticals gets a generic video product and pays for an audit methodology that does not fit its work.

Earthly

  • Pricing model not published; requires sales contact
  • Earthly Lunar is a recent launch (2025) with limited track record
  • Primarily GitHub-focused; limited integration with other platforms
  • No public documentation on pricing or feature tiers

Pricing, plan by plan

DTiQ

On request
  • DTiQ managed service$undefined/month
    • Priced per location as a managed service, not per camera
    • Audit frequency and scope determine the rate
    • Hardware and installation bundled into the service agreement

Earthly

Free

No published plan breakdown. See the Earthly review.

Which should you pick?

Choose DTiQ if

  • You need smartaudit.
  • You work on Web, iOS, Android.
  • You also want pos transaction linking.
DTiQ review

Choose Earthly if

  • You need policy as code.
  • You want to start without paying.
  • You work on Web, CLI.
  • You also want multi-stage enforcement.
Earthly review

Questions people ask

Is DTiQ or Earthly better?
Neither clearly leads. DTiQ starts at On request and Earthly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DTiQ or Earthly?
Earthly has a free tier; the other does not. Paid plans start at On request for DTiQ and Free for Earthly.
Does DTiQ or Earthly run on more platforms?
DTiQ runs on Web, iOS, Android. Earthly runs on Web, CLI.
Can I use Earthly for free?
Yes. Earthly has a free tier, so you can try it without paying. DTiQ starts at On request.
What is DTiQ best used for?
DTiQ is most often used for a multi-unit quick service franchisee who has no one available to review video across fifteen stores, a convenience store chain investigating till fraud by matching voids to what actually happened at the counter, an operator enforcing drive-through service time standards across locations from evidence rather than anecdote, a brand auditing food safety and cleanliness compliance at franchise sites without sending a field manager. Of those, a multi-unit quick service franchisee who has no one available to review video across fifteen stores and a convenience store chain investigating till fraud by matching voids to what actually happened at the counter are not what Earthly is typically brought in for.
What can DTiQ do that Earthly cannot?
DTiQ covers SmartAudit, POS transaction linking, 360iQ platform, Exception alerting. Earthly covers Policy as code, Multi-stage enforcement, AI agent governance, Repository-wide policies.

Answered from the vendors’ own pages

DTiQ: Is DTiQ a video management system?

Not primarily. It is a managed service where human auditors review your footage and deliver scored reports. The platform exists to support that service.

Earthly: What is the difference between Earthfiles and Earthly Lunar?

Earthfiles is an open-source build tool that reached 12,000 GitHub stars and is used by companies like NVIDIA, Intel, and Databricks. Earthly Lunar is a separate governance platform launched in 2025 for enforcing standards across development workflows.

Source
DTiQ: How is it priced?

Per location as a managed service, based on audit scope and frequency, with hardware and installation bundled. Nothing is published.

Earthly: How does Earthly Lunar enforce standards?

Lunar converts engineering standards, compliance requirements, and processes documented in AGENTS.md files, wikis, and incident postmortems into enforceable guardrails that apply consistently across repositories and development stages.

Source
DTiQ: Who owns DTiQ?

Digital Alpha holds a majority stake following a $200 million investment that bought out Bain Capital, BV Investment Partners and others, alongside a Cisco Meraki partnership.

Earthly: What is the pricing for Earthly Lunar?

Pricing is not published on the website. Interested customers should contact Earthly's sales team for current pricing and feature tiers.

Source
DTiQ: Does it integrate with my POS?

Yes, with major restaurant and convenience store point of sale systems, which is what allows transaction exceptions to be replayed on video.

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