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Business Intelligence · head to head

Chartio vs Marketing Evolution

Chartio logo

Chartio

Business Intelligence

Cloud-based data exploration (discontinued)

From
On request
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Chartio product was discontinued and sunset on March 1, 2022 after company acquisition by Atlassian; Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Chartio covers Visual Query Builder, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Chartio and Marketing Evolution actually diverge.

Attributes where Chartio and Marketing Evolution differ
AttributeChartioMarketing Evolution
Starting priceOn request$5000/month
Pricing modelUnknownsubscription
PlatformsWebWeb, Api, Analytics
CategoryBusiness IntelligenceMarketing
Founded20102008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartio

  • Visual Query Builder
  • Interactive Dashboards
  • Data Blending
  • Collaboration
  • Embedding
  • PostgreSQL
  • MySQL
  • Redshift

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Chartio

  • Drag and drop chart building over SQL databasesnot Marketing Evolution
  • Shared business dashboards for non-technical teamsnot Marketing Evolution
  • Exploring warehouse data without writing SQLnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Chartio
  • Attribution modeling and customer journey reconstructionnot Chartio
  • AI-agent-ready marketing data context and business ontologynot Chartio
  • Marketing budget planning and scenario simulation with Darwin toolnot Chartio
  • Cross-channel performance monitoring and KPI standardizationnot Chartio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartio

  • Product was discontinued and sunset on March 1, 2022 after company acquisition by Atlassian
  • No current pricing available as service no longer operates
  • Users were migrated to alternative Atlassian solutions

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Chartio

On request
  • DiscontinuedFree
    • Service ended March 2022

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Chartio if

  • You need visual query builder.
  • You also want interactive dashboards.
Chartio review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Chartio or Marketing Evolution better?
Neither clearly leads. Chartio starts at On request and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartio or Marketing Evolution?
Chartio starts at On request and Marketing Evolution at $5000/month.
Does Chartio or Marketing Evolution run on more platforms?
Chartio runs on Web. Marketing Evolution runs on Web, Api, Analytics.
What is Chartio best used for?
Chartio is most often used for drag and drop chart building over sql databases, shared business dashboards for non-technical teams, exploring warehouse data without writing sql. Of those, drag and drop chart building over sql databases and shared business dashboards for non-technical teams are not what Marketing Evolution is typically brought in for.
What can Chartio do that Marketing Evolution cannot?
Chartio covers Visual Query Builder, Interactive Dashboards, Data Blending, Collaboration. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Salesforce.

Answered from the vendors’ own pages

Chartio: Is Chartio still available?

No, Chartio was discontinued on March 1, 2022. The product was acquired by Atlassian and the service was shut down. Users were offered migration to alternative solutions.

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Chartio: What should I use instead of Chartio after its discontinuation?

Atlassian, which acquired Chartio, recommends users migrate to other data visualization and business intelligence tools within the Atlassian ecosystem or compatible alternatives.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Chartio: Can I still access Chartio's pricing information?

No, historical pricing is not relevant as Chartio ceased operations in March 2022. Any archived pricing information would not reflect current market options.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
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