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Marketing · head to head

Marketing Evolution vs Periscope Data

Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
Periscope Data logo

Periscope Data

Business Intelligence

SQL and Python analytics platform

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote; Periscope Data the periscopedata.com domain now redirects to sisense.com, so Periscope Data is no longer sold as a standalone product
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, Periscope Data covers SQL Editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Marketing Evolution and Periscope Data actually diverge.

Attributes where Marketing Evolution and Periscope Data differ
AttributeMarketing EvolutionPeriscope Data
Starting price$5000/month$1000/month
PlatformsWeb, Api, AnalyticsWeb, Cloud
CategoryMarketingBusiness Intelligence
Founded20082012

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in Periscope Data

  • SQL Editor
  • Python/R Integration
  • Version Control
  • Caching
  • Dashboards
  • Redshift
  • BigQuery
  • Snowflake

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Periscope Data
  • Attribution modeling and customer journey reconstructionnot Periscope Data
  • AI-agent-ready marketing data context and business ontologynot Periscope Data
  • Marketing budget planning and scenario simulation with Darwin toolnot Periscope Data
  • Cross-channel performance monitoring and KPI standardizationnot Periscope Data

Periscope Data

  • SQL-based analytics and dashboards over a data warehousenot Marketing Evolution
  • Python and R analysis alongside SQL in one workflownot Marketing Evolution
  • Shared dashboards for data teamsnot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Periscope Data

  • The periscopedata.com domain now redirects to sisense.com, so Periscope Data is no longer sold as a standalone product
  • No Periscope Data pricing, plan or seat rate remains published at the original domain
  • Buyers must now purchase through Sisense, whose own pricing is not published as a rate card

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Periscope Data

$1000/month
  • Team$1000/month
    • SQL Analytics
    • Python/R
    • Dashboards
  • EnterpriseFree
    • Advanced Features
    • Custom Integrations
    • Premium Support

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose Periscope Data if

  • You need sql editor.
  • You work on Web, Cloud.
  • You also want python/r integration.
Periscope Data review

Questions people ask

Is Marketing Evolution or Periscope Data better?
Neither clearly leads. Marketing Evolution starts at $5000/month and Periscope Data at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or Periscope Data?
Marketing Evolution starts at $5000/month and Periscope Data at $1000/month.
Does Marketing Evolution or Periscope Data run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. Periscope Data runs on Web, Cloud.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for marketing data unification across paid, owned, and third-party data sources, attribution modeling and customer journey reconstruction, ai-agent-ready marketing data context and business ontology, marketing budget planning and scenario simulation with darwin tool. Of those, marketing data unification across paid, owned, and third-party data sources and attribution modeling and customer journey reconstruction are not what Periscope Data is typically brought in for.
What can Marketing Evolution do that Periscope Data cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Periscope Data covers SQL Editor, Python/R Integration, Version Control, Caching.

Answered from the vendors’ own pages

Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Periscope Data: Does Sisense offer a free trial?

Yes. Sisense offers a free trial of their Self-Serve plan. You can try features like data warehouse connectivity, built-in AI for natural-language queries, auto-narratives, and customer assistant features.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Periscope Data: What is the difference between Sisense Self-Serve and Enterprise plans?

The Self-Serve plan is for startups and teams and includes basic connectivity and AI features with iframe embedding. The Enterprise plan is for regulated industries and includes multi-tenant architecture, HIPAA readiness, column-level security, single sign-on, on-premise deployment options, 99.99% SLA, and 30-day backups.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
Periscope Data: How do I access the Sisense Enterprise plan?

The Enterprise plan requires contacting Sisense for a demo and custom quote. There is no self-service signup for this tier.

Source
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