Softwr

No-Code · head to head

Directual vs Integromat

Directual logo

Directual

No-Code

No-code backend with a visual workflow engine, used behind other tools rather than instead of them

From
Free
Rated
-
Full reviewWebsite
Integromat logo

Integromat

Automation Integration

Automate your workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Directual the front-end builder is basic, so any project needing a designed interface means learning and paying for a second tool, and time to launch is closer to a two-system build than a one-tool build.; Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • They diverge on capability: Directual covers Visual database designer, Integromat covers Visual workflow builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Directual and Integromat actually diverge.

Attributes where Directual and Integromat differ
AttributeDirectualIntegromat
Pricing modelquotefreemium
PlatformsWebWeb, Api
CategoryNo-CodeAutomation Integration
FoundedUnknown2013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Directual

  • Visual database designer
  • Scenario builder
  • Generated API endpoints
  • Event-driven triggers
  • Role and permission model
  • Scheduled jobs
  • Basic web page builder
  • Self-hosted deployment

Only in Integromat

  • Visual workflow builder
  • Webhooks
  • Data transformation
  • Error handling
  • Conditional logic
  • Scheduling
  • Team collaboration
  • 1000+ apps

What people use each for

The jobs each tool is most often brought in to do.

Directual

  • Providing the backend for a Webflow or FlutterFlow front end that needs real data, authentication and logicnot Integromat
  • Replacing an Airtable base that has outgrown its row limits without hiring a backend developernot Integromat
  • Event-driven workflows such as order processing or scheduled billing runs that must run without a person triggering themnot Integromat
  • Organisations with a data residency requirement that rules out most no-code platforms, using the self-hosted tiernot Integromat

Integromat

  • workflow automationnot Directual
  • integration between appsnot Directual
  • task automationnot Directual

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Directual

  • The front-end builder is basic, so any project needing a designed interface means learning and paying for a second tool, and time to launch is closer to a two-system build than a one-tool build.
  • Visual scenarios become unreadable once the logic is non-trivial; a workflow that would be forty lines of code sprawls across a canvas, and reviewing what a colleague built is slow.
  • Debugging asynchronous, event-triggered scenarios is harder than debugging code, because failures surface as records left in an unexpected state rather than as a stack trace at the point of failure.
  • Self-hosting is confined to the top commercial tier, so the ownership advantage is available only to buyers already spending at the high end.
  • The pool of agencies and freelancers who know Directual is small next to Bubble or Airtable, so handing a finished system to someone else to maintain is harder and more expensive.

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Pricing, plan by plan

Directual

Free
  • Directual$undefined/month
    • Free tier with capped records and API calls
    • Paid tiers priced by database rows, API calls and scenario runs
    • Self-hosted deployment on the top tier only

Integromat

Free
  • FreeFree
    • 1000 credits monthly
    • basic workflow builder
    • access to 3000+ apps
  • Core$9/month
    • 10k credits
    • unlimited active scenarios
    • scheduled scenarios down to the minute
  • Pro$16/month
    • 10k credits
    • priority execution
    • custom variables
  • Teams$29/month
    • 10k credits
    • team collaboration
    • team roles

Which should you pick?

Choose Directual if

  • You need visual database designer.
  • You want to start without paying.
  • You also want scenario builder.
Directual review

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want webhooks.
Integromat review

Questions people ask

Is Directual or Integromat better?
Neither clearly leads. Directual starts at Free and Integromat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Directual or Integromat?
Directual starts at Free and Integromat at Free.
Does Directual or Integromat run on more platforms?
Directual runs on Web. Integromat runs on Web, Api.
Can I use Directual for free?
Both have a free tier, so you can try either at no cost before committing.
What is Directual best used for?
Directual is most often used for providing the backend for a webflow or flutterflow front end that needs real data, authentication and logic, replacing an airtable base that has outgrown its row limits without hiring a backend developer, event-driven workflows such as order processing or scheduled billing runs that must run without a person triggering them, organisations with a data residency requirement that rules out most no-code platforms, using the self-hosted tier. Of those, providing the backend for a webflow or flutterflow front end that needs real data, authentication and logic and replacing an airtable base that has outgrown its row limits without hiring a backend developer are not what Integromat is typically brought in for.
What can Directual do that Integromat cannot?
Directual covers Visual database designer, Scenario builder, Generated API endpoints, Event-driven triggers. Integromat covers Visual workflow builder, Webhooks, Data transformation, Error handling.

Answered from the vendors’ own pages

Directual: Is Directual a replacement for Bubble?

Not directly. Bubble builds the whole application; Directual builds the backend and expects you to bring a front end such as Webflow or FlutterFlow.

Integromat: What is the free tier for Make?

Make's free tier provides 1,000 credits monthly, access to 3,000+ apps, a basic no-code workflow builder, and a 15-minute minimum interval between scenario runs.

Source
Directual: Can I host it myself?

Yes, on the top commercial tier. That is unusual in no-code and it is the main reason regulated buyers look at it at all.

Integromat: Can I save money with annual billing on Make?

Yes, Make offers 15% or more savings when paying annually instead of monthly billing.

Source
Directual: How does it cope with large data volumes?

It is built on a real database with indexing rather than a spreadsheet abstraction, so record counts that break Airtable-class tools are within its normal range.

Integromat: How does Make's credit system work?

Each module action in Make consumes credits, with most basic actions using one credit per execution. Credits expire monthly for monthly plans or annually for yearly subscriptions.

Source
Directual: What happens to my logic if I leave?

The data exports and the API is documented, but scenarios are platform-specific and have to be reimplemented, unless you are already on the self-hosted tier.

Share

Related pages

More on Directual

More on Integromat

Keep looking

Other head to heads