Softwr

Telecommunications · head to head

Dialpad vs Invoca

Dialpad logo

Dialpad

Telecommunications

Cloud phone and voice communications

From
On request
Rated
-
Full reviewWebsite
Invoca logo

Invoca

Marketing

Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dialpad pricing details not publicly disclosed; requires contacting sales; Invoca entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.
  • They diverge on capability: Dialpad covers Voice calls, Invoca covers Dynamic number insertion.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Dialpad and Invoca actually diverge.

Attributes where Dialpad and Invoca differ
AttributeDialpadInvoca
Pricing modelUnknownquote
PlatformsWeb, MobileWeb
CategoryTelecommunicationsMarketing
Founded2013Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dialpad

  • Voice calls
  • Video meeting
  • Chat
  • Analytics
  • Call recording
  • Slack
  • Salesforce
  • HubSpot

Only in Invoca

  • Dynamic number insertion
  • Signal AI
  • Ad platform integration
  • Call transcription
  • PreSense
  • Call routing
  • Quality management
  • Compliance redaction

What people use each for

The jobs each tool is most often brought in to do.

Dialpad

  • Customer service with AI voice and chat agentsnot Invoca
  • Autonomous contact centre operations with handoff to humansnot Invoca
  • Multi-channel communication (voice, chat, SMS, email)not Invoca
  • HIPAA-compliant healthcare communicationnot Invoca

Invoca

  • A multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volumenot Dialpad
  • An insurance carrier feeding qualified call outcomes back into Google Ads so bidding optimises on written policies instead of raw callsnot Dialpad
  • An automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiriesnot Dialpad
  • A home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused themnot Dialpad

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dialpad

  • Pricing details not publicly disclosed; requires contacting sales
  • AI Agent pricing uses credit-based model with pay-per-value structure
  • Specific pricing tiers and feature comparisons not available on public website

Invoca

  • Entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.
  • Telephony minutes and tracking numbers are metered separately from the platform fee, so a seasonal advertising spike produces an invoice nobody forecast.
  • Signal AI, PreSense and quality management are frequently sold as add-on modules rather than included, meaning the demo you were shown may cost noticeably more than the quote you were given.
  • Contracts are annual or multi-year with usage minimums and no month-to-month option, so a campaign strategy that shifts away from phone calls leaves you paying for capacity you no longer use.
  • The product is deep on inbound phone attribution and shallow elsewhere; if your buying journey also involves chat, forms and in-store visits, Invoca covers only one channel and you still need a separate attribution model for the rest.

Pricing, plan by plan

Dialpad

On request

No published plan breakdown. See the Dialpad review.

Invoca

On request
  • Pro$undefined/year
    • Around 6,000 annual local or toll-free numbers
    • 5 custom Signals
    • Dynamic number insertion
  • Enterprise$undefined/year
    • Around 12,000 annual numbers
    • 50 custom Signals
    • Advanced routing
  • Elite$undefined/year
    • Around 18,000 annual numbers
    • 100 custom Signals
    • Full analytics suite
  • Performance Professional$undefined/year
    • Pay-per-call network features
    • Publisher and affiliate call tracking
    • Payout management

Which should you pick?

Choose Dialpad if

  • You need voice calls.
  • You work on Web, Mobile.
  • You also want video meeting.
Dialpad review

Choose Invoca if

  • You need dynamic number insertion.
  • You also want signal ai.
Invoca review

Questions people ask

Is Dialpad or Invoca better?
Neither clearly leads. Dialpad starts at On request and Invoca at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dialpad or Invoca?
Dialpad starts at On request and Invoca at On request.
Does Dialpad or Invoca run on more platforms?
Dialpad runs on Web, Mobile. Invoca runs on Web.
What is Dialpad best used for?
Dialpad is most often used for customer service with ai voice and chat agents, autonomous contact centre operations with handoff to humans, multi-channel communication (voice, chat, sms, email), hipaa-compliant healthcare communication. Of those, customer service with ai voice and chat agents and autonomous contact centre operations with handoff to humans are not what Invoca is typically brought in for.
What can Dialpad do that Invoca cannot?
Dialpad covers Voice calls, Video meeting, Chat, Analytics. Invoca covers Dynamic number insertion, Signal AI, Ad platform integration, Call transcription.

Answered from the vendors’ own pages

Dialpad: How much does Dialpad cost?

Dialpad uses conversation-based pricing where customers purchase a pool of AI Agent Credits. Billing occurs only when AI delivers value by retrieving information or executing actions. Exact pricing is not published online and requires contacting sales.

Source
Invoca: Does Invoca publish prices?

No. Every deal is quoted from call volume, number count and which modules you licence. Independent reports put the entry point near 1,500 US dollars a month plus minutes.

Dialpad: What is Dialpad's AI Agent pricing model?

Dialpad AI Agents are priced per conversation using a credit system. Credits are used only when the AI retrieves information or executes actions like scheduling, routing, or order lookup.

Source
Invoca: Is this different from CallRail?

Yes, in ambition and price. Invoca targets enterprise attribution with automated outcome classification fed back to ad bidding; lighter call tracking tools stop at source attribution.

Invoca: Is it HIPAA compatible?

Invoca sells heavily into healthcare and offers redaction and compliance controls for regulated recordings; confirm the specific terms in your contract.

Invoca: Do we need a contact centre platform as well?

Yes. Invoca tracks and analyses calls, it does not run your contact centre.

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