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Surveys · head to head

Device Magic vs Wunderkind

Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Free plan
No
Full reviewWebsite
Wunderkind logo

Wunderkind

Marketing

Identity resolution and triggered messaging for high-traffic retailers, formerly BounceX

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors; Wunderkind pricing is never published and deals are annual with revenue-share terms and a floor, so the effective cost only becomes clear after a year of attributed revenue you have already paid against.
  • They diverge on capability: Device Magic covers Fully offline capture, Wunderkind covers Identity resolution network.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Device Magic and Wunderkind actually diverge.

Attributes where Device Magic and Wunderkind differ
AttributeDevice MagicWunderkind
PlatformsiOS, Android, WebWeb, API
CategorySurveysMarketing

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

Only in Wunderkind

  • Identity resolution network
  • Triggered email
  • Text message marketing
  • Onsite behavioural messaging
  • Performance-linked pricing
  • Managed service model
  • Attribution reporting
  • Email service provider integration

What people use each for

The jobs each tool is most often brought in to do.

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot Wunderkind
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot Wunderkind
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot Wunderkind
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot Wunderkind

Wunderkind

  • A large apparel retailer that captures email addresses from only a small share of its traffic and wants to message the rest of its cart abandonersnot Device Magic
  • A publisher converting anonymous readers into newsletter subscribers and paid subscription prospects at volumenot Device Magic
  • A travel brand with long consideration cycles that wants triggered messaging on browse behaviour without waiting for a form fillnot Device Magic
  • A retailer that already has a capable ESP and wants an additional revenue channel layered on top rather than a platform replacementnot Device Magic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Wunderkind

  • Pricing is never published and deals are annual with revenue-share terms and a floor, so the effective cost only becomes clear after a year of attributed revenue you have already paid against.
  • You pay against Wunderkinds own attribution of the revenue it claims to have driven, so the lookback window, credit rules and whether a genuine holdout test is run are commercial terms that materially change your bill and are easy to leave vague.
  • The model needs scale: a site without substantial traffic generates too few identity matches to clear a contract floor, which makes it uneconomic for mid-market retailers however good the pitch sounds.
  • Messaging people who never gave you their email address on your own site carries privacy exposure and brand risk, and it sits uncomfortably with several regulatory regimes and with some consumers regardless of legal defensibility.
  • The identity network is densest in the United States, so a European or Asian retailer gets materially lower match rates and a weaker business case, and the model interacts badly with strict consent regimes such as GDPR.

Pricing, plan by plan

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Wunderkind

On request
  • Wunderkind for Email$undefined/year
    • Identity resolution and triggered email programmes
    • Managed strategy and campaign operation
    • Annual contract with performance-linked commercial terms
  • Wunderkind for Text$undefined/year
    • SMS programmes against the identity graph
    • Consent and suppression management
    • Annual contract with performance-linked commercial terms

Which should you pick?

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.
Device Magic review

Choose Wunderkind if

  • You need identity resolution network.
  • You work on Web, API.
  • You also want triggered email.
Wunderkind review

Questions people ask

Is Device Magic or Wunderkind better?
Neither clearly leads. Device Magic starts at On request and Wunderkind at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Device Magic or Wunderkind?
Device Magic starts at On request and Wunderkind at On request.
Does Device Magic or Wunderkind run on more platforms?
Device Magic runs on iOS, Android, Web. Wunderkind runs on Web, API.
What is Device Magic best used for?
Device Magic is most often used for a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit, an inspection crew working in basements and rural sites where there is no signal for most of the working day, a utility that needs the day's jobs dispatched to named engineers with the right form attached to each one, a business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting system. Of those, a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit and an inspection crew working in basements and rural sites where there is no signal for most of the working day are not what Wunderkind is typically brought in for.
What can Device Magic do that Wunderkind cannot?
Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling. Wunderkind covers Identity resolution network, Triggered email, Text message marketing, Onsite behavioural messaging.

Answered from the vendors’ own pages

Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

Wunderkind: Is Wunderkind the same as BounceX?

Yes. BounceX rebranded as Wunderkind in 2019; the identity resolution and triggered messaging model is the same lineage.

Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

Wunderkind: How is Wunderkind priced?

It is not published. Contracts are annual and structured around a share of revenue Wunderkind attributes to its messages, usually with a minimum commitment.

Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Wunderkind: Does it replace my email platform?

No. It runs alongside your existing ESP and adds a triggered channel; it is not a campaign management replacement.

Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

Wunderkind: Will it work outside the United States?

Less well. The identity network is concentrated in the US, and consent requirements in Europe reduce both match rates and the legal room to message unidentified visitors.

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