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Surveys · head to head

Alchemer vs Device Magic

Alchemer logo

Alchemer

Surveys

Survey and feedback platform for research teams

From
On request
Rated
-
Full reviewWebsite
Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alchemer more expensive than the simple form builders, which is the fair comparison for a short survey; Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • They diverge on capability: Alchemer covers Deep question logic, Device Magic covers Fully offline capture.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Alchemer and Device Magic actually diverge.

Attributes where Alchemer and Device Magic differ
AttributeAlchemerDevice Magic
Pricing modelTiered annual subscription published on the vendor sitequote
PlatformsWeb, CloudiOS, Android, Web

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Surveys).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alchemer

  • Deep question logic
  • Wide question types
  • Workflow automation
  • Integrations
  • Panel and distribution
  • Reporting

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

What people use each for

The jobs each tool is most often brought in to do.

Alchemer

  • Research questionnaires too conditional for a simple form buildernot Device Magic
  • Teams needing survey data routed into Salesforce or a warehousenot Device Magic
  • Organisations wanting research depth without enterprise experience-platform pricingnot Device Magic

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot Alchemer
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot Alchemer
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot Alchemer
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot Alchemer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alchemer

  • More expensive than the simple form builders, which is the fair comparison for a short survey
  • The interface carries a long product history and is less immediately friendly than newer tools
  • Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
  • Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Pricing, plan by plan

Alchemer

On request

No published plan breakdown. See the Alchemer review.

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Which should you pick?

Choose Alchemer if

  • You need deep question logic.
  • You work on Web, Cloud.
  • You also want wide question types.
Alchemer review

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.
Device Magic review

Questions people ask

Is Alchemer or Device Magic better?
Neither clearly leads. Alchemer starts at On request and Device Magic at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alchemer or Device Magic?
Alchemer starts at On request and Device Magic at On request.
Does Alchemer or Device Magic run on more platforms?
Alchemer runs on Web, Cloud. Device Magic runs on iOS, Android, Web.
What is Alchemer best used for?
Alchemer is most often used for research questionnaires too conditional for a simple form builder, teams needing survey data routed into salesforce or a warehouse, organisations wanting research depth without enterprise experience-platform pricing. Of those, research questionnaires too conditional for a simple form builder and teams needing survey data routed into salesforce or a warehouse are not what Device Magic is typically brought in for.
What can Alchemer do that Device Magic cannot?
Alchemer covers Deep question logic, Wide question types, Workflow automation, Integrations. Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling.

Answered from the vendors’ own pages

Alchemer: What does Alchemer cost?

Tiered annual subscriptions published on the vendor site. Check current rates there.

Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

Alchemer: Is Alchemer the same as SurveyGizmo?

Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.

Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

Alchemer: When is it worth more than a simple form builder?

When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.

Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

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