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Agriculture · head to head

Datamars Livestock vs Indigo Agriculture

Datamars Livestock logo

Datamars Livestock

Agriculture

EID tag, weigh scale and livestock data platform behind the Tru-Test brand

From
On request
Rated
-
Full reviewWebsite
Indigo Agriculture logo

Indigo Agriculture

Agriculture

Transforming agriculture to benefit people and planet

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Indigo Agriculture has a free tier, so it costs nothing to try first.
  • Each has a real cost: Datamars Livestock the software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.; Indigo Agriculture indigo Ag's current offering is a carbon credit program plus physical biological seed and foliar treatments and the CLIPS application device rather than farm management software
  • They diverge on capability: Datamars Livestock covers EID and visual tag management, Indigo Agriculture covers Grain marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Datamars Livestock and Indigo Agriculture actually diverge.

Attributes where Datamars Livestock and Indigo Agriculture differ
AttributeDatamars LivestockIndigo Agriculture
Starting priceOn requestFree
Pricing modelquotetransaction
Free tierNoYes
PlatformsWeb, iOS, Android, WindowsWeb, Ios, Android
FoundedUnknown2014

Identical on both: user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datamars Livestock

  • EID and visual tag management
  • Weigh session capture
  • Average daily gain
  • Auto-drafting
  • Traceability records
  • Bluetooth reader sync
  • Treatment and animal events

Only in Indigo Agriculture

  • Grain marketplace
  • Carbon credit program
  • Biological seed treatments
  • Transport & logistics
  • Sustainability tracking
  • Agronomic services
  • Digital grain contracts
  • Market insights

What people use each for

The jobs each tool is most often brought in to do.

Datamars Livestock

  • A beef finisher drafting cattle to a target weight automatically at the crushnot Indigo Agriculture
  • A sheep producer tracking lamb growth rates by sire to inform ram selectionnot Indigo Agriculture
  • A New Zealand farm needing NAIT-compliant movement records generated from the same scans used for weighingnot Indigo Agriculture
  • A grazier comparing average daily gain across mobs on different paddocks or supplementsnot Indigo Agriculture

Indigo Agriculture

  • Enrolling farmland in a measured and verified soil carbon credit programnot Datamars Livestock
  • Applying microbial seed and foliar treatments on farmnot Datamars Livestock
  • Estimating potential carbon program income with the Carbon Farming Calculatornot Datamars Livestock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datamars Livestock

  • The software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
  • A migration to new cloud software is scheduled from January 2026 for Tru-Test indicator and reader customers, which puts historical Data Link desktop records at risk if they are not exported deliberately before support changes.
  • Hardware lock-in is real: the automatic capture that makes the platform useful depends on Datamars and Tru-Test devices, and a farm with Gallagher scales gets a much thinner experience.
  • Software being bundled with hardware means it has never been priced or sold on its own merits, so there is no published cost, no clear upgrade path and no leverage if the bundling arrangement changes.
  • Traceability support is country-specific and uneven, so a farm outside the main New Zealand, Australian, UK and North American markets may find its national scheme is not directly supported and needs manual file preparation.

Indigo Agriculture

  • Indigo Ag's current offering is a carbon credit program plus physical biological seed and foliar treatments and the CLIPS application device rather than farm management software
  • No price or grower fee is published; enrolment runs through agribusiness partners
  • The site states that any projected results, payments or earnings displayed are general estimates for informational purposes only and that actual results will vary

Pricing, plan by plan

Datamars Livestock

On request
  • Datamars Livestock$undefined/year
    • Historically bundled with purchase of Datamars and Tru-Test hardware
    • Tag, reader and weigh indicator hardware is the actual cost
    • Cloud platform terms changing with the January 2026 migration

Indigo Agriculture

Free
  • MarketplaceFree
    • Grain listing & selling
    • Buyer access
    • Price transparency
  • CarbonFree
    • Carbon credit generation
    • Sustainability practices
    • Revenue sharing model
  • Biologicals$undefined/variable
    • Biological seed treatments
    • Microbial products
    • Agronomic support

Which should you pick?

Choose Datamars Livestock if

  • You need eid and visual tag management.
  • You work on Web, iOS, Android, Windows.
  • You also want weigh session capture.
Datamars Livestock review

Choose Indigo Agriculture if

  • You need grain marketplace.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want carbon credit program.
Indigo Agriculture review

Questions people ask

Is Datamars Livestock or Indigo Agriculture better?
Neither clearly leads. Datamars Livestock starts at On request and Indigo Agriculture at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datamars Livestock or Indigo Agriculture?
Indigo Agriculture has a free tier; the other does not. Paid plans start at On request for Datamars Livestock and Free for Indigo Agriculture.
Does Datamars Livestock or Indigo Agriculture run on more platforms?
Datamars Livestock runs on Web, iOS, Android, Windows. Indigo Agriculture runs on Web, Ios, Android.
Can I use Indigo Agriculture for free?
Yes. Indigo Agriculture has a free tier, so you can try it without paying. Datamars Livestock starts at On request.
What is Datamars Livestock best used for?
Datamars Livestock is most often used for a beef finisher drafting cattle to a target weight automatically at the crush, a sheep producer tracking lamb growth rates by sire to inform ram selection, a new zealand farm needing nait-compliant movement records generated from the same scans used for weighing, a grazier comparing average daily gain across mobs on different paddocks or supplements. Of those, a beef finisher drafting cattle to a target weight automatically at the crush and a sheep producer tracking lamb growth rates by sire to inform ram selection are not what Indigo Agriculture is typically brought in for.
What can Datamars Livestock do that Indigo Agriculture cannot?
Datamars Livestock covers EID and visual tag management, Weigh session capture, Average daily gain, Auto-drafting. Indigo Agriculture covers Grain marketplace, Carbon credit program, Biological seed treatments, Transport & logistics.

Answered from the vendors’ own pages

Datamars Livestock: Do I have to pay for the software?

It has historically been included with purchase of Datamars and Tru-Test hardware. The January 2026 cloud migration is the point at which to confirm what the ongoing terms are.

Indigo Agriculture: What does Indigo charge for carbon farming?

Pricing is not published. Indigo directs customers to contact them directly at 844-828-0240 or via their contact form.

Source
Datamars Livestock: What happens to my Data Link records?

They need to be migrated to the new cloud platform. Export your historical weigh sessions before the transition rather than assuming everything carries across.

Indigo Agriculture: What payout can I expect from carbon farming?

The website states that projected results are estimates only and actual earnings vary based on conditions and variables. No specific payout amounts are disclosed.

Source
Datamars Livestock: Will it work with Gallagher scales?

Not natively in the way it works with Tru-Test hardware. You lose the automatic session sync that is the main reason to use it.

Indigo Agriculture: Is there a minimum acreage or contract term?

Minimum acreage and contract terms are not disclosed on the website. Contact Indigo directly for program requirements.

Source
Datamars Livestock: Does it handle NAIT and NLIS?

Yes, for New Zealand and Australia respectively, generating movement and identification records from the same EID scans used for weighing.

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