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Farmers Business Network (FBN) vs Reinke ReinCloud

Farmers Business Network (FBN) logo

Farmers Business Network (FBN)

Agriculture

Farmer-to-farmer network and marketplace

From
$700/year
Rated
-
Full reviewWebsite
Reinke ReinCloud logo

Reinke ReinCloud

Agriculture

Remote centre pivot control that is priced by the data device on the pivot, not by the acre

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Farmers Business Network (FBN) the Internet Archive's capture of Farmers Business Network's homepage on 2 January 2021 stated core FBN membership is free, with fees applying only to add-on services such as FBN Direct input purchases, crop marketing advisory, brokerage, financing and insurance, each offered by separately licensed FBN subsidiary entities.; Reinke ReinCloud subscriptions are charged per data collection device, so cost scales linearly with pivot count and a fifteen-machine operation pays fifteen subscriptions for one farm.
  • They diverge on capability: Farmers Business Network (FBN) covers Seed performance analytics, Reinke ReinCloud covers Remote pivot control.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Farmers Business Network (FBN) and Reinke ReinCloud actually diverge.

Attributes where Farmers Business Network (FBN) and Reinke ReinCloud differ
AttributeFarmers Business Network (FBN)Reinke ReinCloud
Starting price$700/yearOn request
Pricing modelsubscriptionquote
Founded2014Unknown

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Farmers Business Network (FBN)

  • Seed performance analytics
  • Input price transparency
  • Direct input purchasing
  • Yield analytics
  • Crop marketing tools
  • Farm financing
  • Agronomic insights
  • Farmer network access

Only in Reinke ReinCloud

  • Remote pivot control
  • Position and status monitoring
  • Fault alerts
  • Variable rate irrigation
  • Water application records
  • Multi-machine dashboard
  • Scheduling
  • Dealer diagnostics

What people use each for

The jobs each tool is most often brought in to do.

Farmers Business Network (FBN)

  • Input purchasingnot Reinke ReinCloud
  • Seed selectionnot Reinke ReinCloud
  • Price comparisonnot Reinke ReinCloud
  • Farm financingnot Reinke ReinCloud
  • Market insightsnot Reinke ReinCloud

Reinke ReinCloud

  • A farm with pivots spread across thirty miles of ground that currently drives to each panel after a stormnot Farmers Business Network (FBN)
  • An operator who needs to shut a pivot down at 2am when pressure drops rather than losing a night of waternot Farmers Business Network (FBN)
  • A grower under a water allocation who needs applied depth records per passnot Farmers Business Network (FBN)
  • A dealer diagnosing a fault remotely before deciding whether to send a trucknot Farmers Business Network (FBN)

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Farmers Business Network (FBN)

  • The Internet Archive's capture of Farmers Business Network's homepage on 2 January 2021 stated core FBN membership is free, with fees applying only to add-on services such as FBN Direct input purchases, crop marketing advisory, brokerage, financing and insurance, each offered by separately licensed FBN subsidiary entities.

Reinke ReinCloud

  • Subscriptions are charged per data collection device, so cost scales linearly with pivot count and a fifteen-machine operation pays fifteen subscriptions for one farm.
  • What ReinCloud can do is dictated by the RPM panel generation on each pivot, and variable rate needs an RPM Preferred or AnnexPF panel, so unlocking features on older machines means a field electrical upgrade rather than a software purchase.
  • It manages Reinke equipment only, so a farm that has bought pivots from more than one manufacturer over the years runs a separate app per brand with no combined water record.
  • No pricing is published; subscriptions are quoted through dealers, which means neighbouring farms can be paying different rates for identical hardware with no way to check.
  • Reinke is a privately held family manufacturer competing on software against Lindsay and Valmont, both listed companies with far larger digital budgets, so feature pace in the app lags what the bigger two ship.

Pricing, plan by plan

Farmers Business Network (FBN)

$700/year
  • FBN Membership$700/year
    • Access to FBN Analytics
    • Seed performance data
    • Chemical price transparency
  • FBN DirectFree
    • Transparent input pricing
    • Direct-to-farm delivery
    • Seed & crop protection

Reinke ReinCloud

On request
  • ReinCloud$undefined/year
    • Priced per data collection device on each machine
    • Annual and period-based subscription options
    • Capability depends on the RPM panel generation fitted

Which should you pick?

Choose Farmers Business Network (FBN) if

  • You need seed performance analytics.
  • You work on Web, Ios, Android.
  • You also want input price transparency.
Farmers Business Network (FBN) review

Choose Reinke ReinCloud if

  • You need remote pivot control.
  • You work on Web, iOS, Android.
  • You also want position and status monitoring.
Reinke ReinCloud review

Questions people ask

Is Farmers Business Network (FBN) or Reinke ReinCloud better?
Neither clearly leads. Farmers Business Network (FBN) starts at $700/year and Reinke ReinCloud at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Farmers Business Network (FBN) or Reinke ReinCloud?
Farmers Business Network (FBN) starts at $700/year and Reinke ReinCloud at On request.
Does Farmers Business Network (FBN) or Reinke ReinCloud run on more platforms?
Farmers Business Network (FBN) runs on Web, Ios, Android. Reinke ReinCloud runs on Web, iOS, Android.
What is Farmers Business Network (FBN) best used for?
Farmers Business Network (FBN) is most often used for input purchasing, seed selection, price comparison, farm financing. Of those, input purchasing and seed selection are not what Reinke ReinCloud is typically brought in for.
What can Farmers Business Network (FBN) do that Reinke ReinCloud cannot?
Farmers Business Network (FBN) covers Seed performance analytics, Input price transparency, Direct input purchasing, Yield analytics. Reinke ReinCloud covers Remote pivot control, Position and status monitoring, Fault alerts, Variable rate irrigation.

Answered from the vendors’ own pages

Reinke ReinCloud: How is ReinCloud priced?

Per data collection device on each machine, with annual and period-based subscription options quoted through dealers. Reinke publishes no rates.

Reinke ReinCloud: Can I run variable rate irrigation?

Only with an RPM Preferred or RPM AnnexPF panel. The Advanced Plus panel supports ReinCloud remote access but not the same variable rate capability.

Reinke ReinCloud: Does it control non-Reinke pivots?

No. It is tied to Reinke RPM panels.

Reinke ReinCloud: What happens if the subscription lapses?

The pivot keeps irrigating from its panel, but remote monitoring and control stop, which is the function you bought it for.

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