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Agriculture · head to head

Indigo Agriculture vs Lely Horizon

Indigo Agriculture logo

Indigo Agriculture

Agriculture

Transforming agriculture to benefit people and planet

From
Free
Rated
-
Full reviewWebsite
Lely Horizon logo

Lely Horizon

Agriculture

Dairy herd management software billed per lactating cow that only runs a Lely robot barn

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Indigo Agriculture has a free tier, so it costs nothing to try first.
  • Each has a real cost: Indigo Agriculture indigo Ag's current offering is a carbon credit program plus physical biological seed and foliar treatments and the CLIPS application device rather than farm management software; Lely Horizon billing is per lactating cow, so the software cost grows with the herd indefinitely and a farm that expands from 120 to 200 cows takes a permanent software cost increase it did not budget when it bought the robots.
  • They diverge on capability: Indigo Agriculture covers Grain marketplace, Lely Horizon covers Per-cow milking data.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Indigo Agriculture and Lely Horizon actually diverge.

Attributes where Indigo Agriculture and Lely Horizon differ
AttributeIndigo AgricultureLely Horizon
Starting priceFreeOn request
Pricing modeltransactionquote
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, iOS, Android, Windows
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Indigo Agriculture

  • Grain marketplace
  • Carbon credit program
  • Biological seed treatments
  • Transport & logistics
  • Sustainability tracking
  • Agronomic services
  • Digital grain contracts
  • Market insights

Only in Lely Horizon

  • Per-cow milking data
  • Health and fertility alerts
  • Work list generation
  • Feed management
  • Farm Management Support
  • Multi-site view
  • Mobile alerts
  • Reporting and benchmarking

What people use each for

The jobs each tool is most often brought in to do.

Indigo Agriculture

  • Enrolling farmland in a measured and verified soil carbon credit programnot Lely Horizon
  • Applying microbial seed and foliar treatments on farmnot Lely Horizon
  • Estimating potential carbon program income with the Carbon Farming Calculatornot Lely Horizon

Lely Horizon

  • A 180-cow dairy running four Astronaut robots that needs the attention list to replace walking the barn twice a daynot Indigo Agriculture
  • A farm adding Vector automatic feeding that wants ration delivery driven by the same cow data as milkingnot Indigo Agriculture
  • A dairy manager tracking transition cow health across two sites from one accountnot Indigo Agriculture
  • A Lely advisor benchmarking a client's robot utilisation against comparable farms before recommending a fourth boxnot Indigo Agriculture

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Indigo Agriculture

  • Indigo Ag's current offering is a carbon credit program plus physical biological seed and foliar treatments and the CLIPS application device rather than farm management software
  • No price or grower fee is published; enrolment runs through agribusiness partners
  • The site states that any projected results, payments or earnings displayed are general estimates for informational purposes only and that actual results will vary

Lely Horizon

  • Billing is per lactating cow, so the software cost grows with the herd indefinitely and a farm that expands from 120 to 200 cows takes a permanent software cost increase it did not budget when it bought the robots.
  • Horizon is not optional: the barn equipment depends on it, so the subscription cannot be cancelled in a difficult year the way a discretionary analytics tool can, which removes any negotiating position at renewal.
  • It manages Lely equipment and effectively nothing else, so a farm running a Lely robot alongside a conventional parlour or another manufacturer's feeder ends up with two systems and no combined cow record.
  • The migration from the older T4C system was compulsory and rebuilt the interface and reporting, and farms that had years of T4C reports and custom lists found the equivalents either missing or shaped differently, costing retraining time.
  • Everything is bought and supported through the local Lely Center, so pricing, response time and the quality of advice vary by dealer with no published rate card, and a farm with a weak local centre has no practical alternative supplier.

Pricing, plan by plan

Indigo Agriculture

Free
  • MarketplaceFree
    • Grain listing & selling
    • Buyer access
    • Price transparency
  • CarbonFree
    • Carbon credit generation
    • Sustainability practices
    • Revenue sharing model
  • Biologicals$undefined/variable
    • Biological seed treatments
    • Microbial products
    • Agronomic support

Lely Horizon

On request
  • Horizon Basic$undefined/month
    • Core robot operation and monitoring
    • Per lactating cow subscription
    • Invoiced digitally by the local Lely Center
  • Horizon Control$undefined/month
    • Adds herd management and fertility tooling
    • Per lactating cow subscription
  • Horizon Advance$undefined/month
    • Adds analysis, benchmarking and advisor tooling
    • Per lactating cow subscription

Which should you pick?

Choose Indigo Agriculture if

  • You need grain marketplace.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want carbon credit program.
Indigo Agriculture review

Choose Lely Horizon if

  • You need per-cow milking data.
  • You work on Web, iOS, Android, Windows.
  • You also want health and fertility alerts.
Lely Horizon review

Questions people ask

Is Indigo Agriculture or Lely Horizon better?
Neither clearly leads. Indigo Agriculture starts at Free and Lely Horizon at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Indigo Agriculture or Lely Horizon?
Indigo Agriculture has a free tier; the other does not. Paid plans start at Free for Indigo Agriculture and On request for Lely Horizon.
Does Indigo Agriculture or Lely Horizon run on more platforms?
Indigo Agriculture runs on Web, Ios, Android. Lely Horizon runs on Web, iOS, Android, Windows.
Can I use Indigo Agriculture for free?
Yes. Indigo Agriculture has a free tier, so you can try it without paying. Lely Horizon starts at On request.
What is Indigo Agriculture best used for?
Indigo Agriculture is most often used for enrolling farmland in a measured and verified soil carbon credit program, applying microbial seed and foliar treatments on farm, estimating potential carbon program income with the carbon farming calculator. Of those, enrolling farmland in a measured and verified soil carbon credit program and applying microbial seed and foliar treatments on farm are not what Lely Horizon is typically brought in for.
What can Indigo Agriculture do that Lely Horizon cannot?
Indigo Agriculture covers Grain marketplace, Carbon credit program, Biological seed treatments, Transport & logistics. Lely Horizon covers Per-cow milking data, Health and fertility alerts, Work list generation, Feed management.

Answered from the vendors’ own pages

Indigo Agriculture: What does Indigo charge for carbon farming?

Pricing is not published. Indigo directs customers to contact them directly at 844-828-0240 or via their contact form.

Source
Lely Horizon: How is Lely Horizon priced?

As a subscription per lactating cow milked by the Astronaut robots, in Basic, Control and Advance tiers. Lely does not publish rates; the local Lely Center quotes them.

Indigo Agriculture: What payout can I expect from carbon farming?

The website states that projected results are estimates only and actual earnings vary based on conditions and variables. No specific payout amounts are disclosed.

Source
Lely Horizon: Can I run Horizon without Lely robots?

No. It is the control and management layer for Lely equipment and has no meaningful function without it.

Indigo Agriculture: Is there a minimum acreage or contract term?

Minimum acreage and contract terms are not disclosed on the website. Contact Indigo directly for program requirements.

Source
Lely Horizon: What happened to T4C?

Horizon replaced it. Migration was required rather than optional, and reporting was rebuilt rather than ported.

Lely Horizon: Does the subscription end when the robot is paid off?

No. It continues for as long as the robots are milking, which is the cost most robot business cases understate.

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