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HR · head to head

Culture Amp vs IBM Cognos Analytics

Culture Amp logo

Culture Amp

HR

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
IBM Cognos Analytics logo

IBM Cognos Analytics

Business Intelligence

AI-powered business intelligence

From
$15/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; IBM Cognos Analytics listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter
  • They diverge on capability: Culture Amp covers Employee engagement surveys, IBM Cognos Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Culture Amp and IBM Cognos Analytics actually diverge.

Attributes where Culture Amp and IBM Cognos Analytics differ
AttributeCulture AmpIBM Cognos Analytics
Starting priceOn request$15/month
PlatformsWeb, Ios, Android, ApiWeb, Desktop, Mobile, Cloud
CategoryHRBusiness Intelligence
Founded20091911

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Only in IBM Cognos Analytics

  • AI Assistant
  • Natural Language Queries
  • Automated Insights
  • Story Telling
  • Mobile Analytics
  • IBM Db2
  • Oracle
  • SQL Server

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot IBM Cognos Analytics
  • Performance reviews and development planning across an organisationnot IBM Cognos Analytics

IBM Cognos Analytics

  • Self-service analyticsnot Culture Amp
  • Data explorationnot Culture Amp
  • Ad-hoc reportingnot Culture Amp
  • Collaborative analysisnot Culture Amp
  • Embedded analyticsnot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

IBM Cognos Analytics

  • Listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

IBM Cognos Analytics

$15/month
  • Standard$15/month
    • Dashboards
    • Reporting
    • AI Insights
  • Plus$35/month
    • Advanced Analytics
    • Planning
    • Premium Support

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Choose IBM Cognos Analytics if

  • You need ai assistant.
  • You work on Web, Desktop, Mobile, Cloud.
  • You also want natural language queries.
IBM Cognos Analytics review

Questions people ask

Is Culture Amp or IBM Cognos Analytics better?
Neither clearly leads. Culture Amp starts at On request and IBM Cognos Analytics at $15/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or IBM Cognos Analytics?
Culture Amp starts at On request and IBM Cognos Analytics at $15/month.
Does Culture Amp or IBM Cognos Analytics run on more platforms?
Culture Amp runs on Web, Ios, Android, Api. IBM Cognos Analytics runs on Web, Desktop, Mobile, Cloud.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what IBM Cognos Analytics is typically brought in for.
What can Culture Amp do that IBM Cognos Analytics cannot?
Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. IBM Cognos Analytics covers AI Assistant, Natural Language Queries, Automated Insights, Story Telling.

Answered from the vendors’ own pages

Culture Amp: How much does Culture Amp cost?

Culture Amp does not publish specific pricing. The vendor uses a custom pricing model based on the number of employees in your organization, the product chosen, and the service tier needed. Annual billing is required. Interested customers must request a quote to receive pricing details.

Source
Culture Amp: What factors determine Culture Amp pricing?

Culture Amp pricing depends on three factors: the number of employees, the specific product chosen, and the service tier. Organizations are typically categorized as small/medium (under 200 employees), mid-market (200-999 employees), or enterprise (1000+ employees). Annual prepayment is required.

Source
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