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Agriculture · head to head

Cropin vs fieldmargin

Cropin logo

Cropin

Agriculture

Agri-intelligence platform for organisations running programmes across thousands of smallholder farms

From
On request
Rated
-
Full reviewWebsite
fieldmargin logo

fieldmargin

Agriculture

Per-farm field mapping, records and team messaging for livestock and arable farms

From
£3.75/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cropin data quality depends on field agents entering records honestly and consistently, so an organisation without an existing extension network has to build one before the software returns anything useful.; fieldmargin per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • They diverge on capability: Cropin covers Plot digitisation, fieldmargin covers Field mapping.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Cropin and fieldmargin actually diverge.

Attributes where Cropin and fieldmargin differ
AttributeCropinfieldmargin
Starting priceOn request£3.75/month
Pricing modelquotePer farm per month, unlimited hectares

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cropin

  • Plot digitisation
  • Field agent mobile app
  • Satellite crop monitoring
  • Yield prediction
  • Traceability
  • Farmer advisory
  • Risk scoring
  • Data hub

Only in fieldmargin

  • Field mapping
  • Offline mobile
  • Team activity feed
  • Job assignment
  • Livestock groups
  • Input and application records
  • NDVI satellite imagery
  • Cost per field

What people use each for

The jobs each tool is most often brought in to do.

Cropin

  • A food company that must demonstrate where a crop was grown and under what practices, across thousands of contract growersnot fieldmargin
  • A bank or insurer that needs an independent view of yield and risk before lending against a harvestnot fieldmargin
  • A development programme reporting outcomes to a donor across multiple countries and cropsnot fieldmargin
  • A seed or input business tracking demonstration plots and field trial performance at scalenot fieldmargin

fieldmargin

  • A 900 hectare arable estate that wants field records without paying a per-hectare licence feenot Cropin
  • A livestock farm tracking mob movements and grazing rotation across fields on a phone with no signalnot Cropin
  • A farm manager assigning and checking off daily jobs for seasonal staff without phone callsnot Cropin
  • A mixed farm that wants photos and notes attached to specific field locations for later referencenot Cropin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cropin

  • Data quality depends on field agents entering records honestly and consistently, so an organisation without an existing extension network has to build one before the software returns anything useful.
  • Satellite-derived yield and health estimates degrade on small fragmented plots and during monsoon cloud cover, which is precisely where much of the customer base operates.
  • It is not a tool for running a single farm, so an individual grower or estate evaluating it will find an enterprise programme platform with no meaningful single-farm workflow.
  • Contracts are typically project shaped and tied to programme or donor funding, so the software can be switched off when a funding round ends rather than renewed on its merits.
  • There is no equipment telemetry or machinery integration of consequence, so any customer that also runs a mechanised operation needs a second platform for that side of the business.

fieldmargin

  • Per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • It is not an agronomy platform, so there is no variable rate prescription engine and no nutrient planning to a standard a UK agronomist will certify, meaning most arable users still pay for Gatekeeper or an agronomist's own system alongside it.
  • There is no direct submission route into Basic Payment Scheme, Sustainable Farming Incentive or equivalent schemes, so the compliance paperwork that costs farms real money still has to be assembled elsewhere.
  • Machine integration is limited compared with Climate FieldView or Operations Center; as-applied data from the sprayer or drill generally is not flowing in automatically, so application records depend on someone typing them.
  • Satellite NDVI is confined to the top tier and is standard public imagery, so cloud cover in a British winter means long gaps and the imagery is not a substitute for the aircraft or drone capture that specialist providers sell.

Pricing, plan by plan

Cropin

On request
  • Cropin Cloud$undefined/year
    • Quoted per programme, by grower count and geography
    • Field agent licences and implementation services quoted separately
    • Satellite and imagery layers often priced by area monitored

fieldmargin

£3.75/month
  • Essentials$3.75/month
    • Field mapping and boundaries
    • Field notes and photos
    • Unlimited team members
  • Plus$20/month
    • Everything in Essentials
    • Job assignment and tracking
    • Input and application records
  • Pro$30/month
    • Everything in Plus
    • NDVI satellite imagery
    • Cost per field and crop analysis

Which should you pick?

Choose Cropin if

  • You need plot digitisation.
  • You work on Web, iOS, Android.
  • You also want field agent mobile app.
Cropin review

Choose fieldmargin if

  • You need field mapping.
  • You work on Web, iOS, Android.
  • You also want offline mobile.
fieldmargin review

Questions people ask

Is Cropin or fieldmargin better?
Neither clearly leads. Cropin starts at On request and fieldmargin at £3.75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cropin or fieldmargin?
Cropin starts at On request and fieldmargin at £3.75/month.
Does Cropin or fieldmargin run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Cropin best used for?
Cropin is most often used for a food company that must demonstrate where a crop was grown and under what practices, across thousands of contract growers, a bank or insurer that needs an independent view of yield and risk before lending against a harvest, a development programme reporting outcomes to a donor across multiple countries and crops, a seed or input business tracking demonstration plots and field trial performance at scale. Of those, a food company that must demonstrate where a crop was grown and under what practices, across thousands of contract growers and a bank or insurer that needs an independent view of yield and risk before lending against a harvest are not what fieldmargin is typically brought in for.
What can Cropin do that fieldmargin cannot?
Cropin covers Plot digitisation, Field agent mobile app, Satellite crop monitoring, Yield prediction. fieldmargin covers Field mapping, Offline mobile, Team activity feed, Job assignment.

Answered from the vendors’ own pages

Cropin: Can an individual farm buy Cropin?

In practice no. It is sold to organisations managing many growers, and the pricing and implementation model assume programme scale.

fieldmargin: Does it charge per hectare?

No. Subscriptions are per farm with unlimited hectares and unlimited team members, which is why it is cheap on large acreages and proportionally expensive on small ones.

Cropin: Does it need field staff on the ground?

Yes for most deployments. Satellite layers supplement agent-collected data, they do not replace it.

fieldmargin: Can I submit my BPS or SFI claim from it?

No. It holds the records that support a claim but there is no direct submission integration, so the claim itself is prepared elsewhere.

Cropin: Which regions is it strongest in?

India, South East Asia and Africa, where smallholder programmes are the dominant structure. Coverage in North America and Europe exists but the reference base is thinner.

fieldmargin: Does it work without mobile signal?

Yes. The mobile apps capture records offline and sync when the phone regains a connection, which is the main reason it gets used in the far corners of a farm.

Cropin: Is pricing published?

No. Everything is quoted by grower count, geography and the modules taken.

fieldmargin: Is there a free plan?

There is a 14 day trial rather than a permanently free tier. After that every farm is on a paid plan.

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