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Agriculture · head to head

Agrivi vs fieldmargin

Agrivi logo

Agrivi

Agriculture

Smart farm management system

From
$29/month
Rated
-
fieldmargin logo

fieldmargin

Agriculture

Per-farm field mapping, records and team messaging for livestock and arable farms

From
£3.75/month
Rated
-

The short version

  • Each has a real cost: Agrivi no public pricing information disclosed on vendor website; fieldmargin per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • They diverge on capability: Agrivi covers Production planning, fieldmargin covers Field mapping.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Agrivi and fieldmargin actually diverge.

Attributes where Agrivi and fieldmargin differ
AttributeAgrivifieldmargin
Starting price$29/month£3.75/month
Pricing modelsubscriptionPer farm per month, unlimited hectares
Founded2013Unknown

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agrivi

  • Production planning
  • Task management
  • Inventory tracking
  • Financial analysis
  • Crop database
  • Weather services
  • Satellite imagery
  • GDPR

Only in fieldmargin

  • Field mapping
  • Offline mobile
  • Team activity feed
  • Job assignment
  • Livestock groups
  • Input and application records
  • NDVI satellite imagery
  • Cost per field

What people use each for

The jobs each tool is most often brought in to do.

Agrivi

  • Farm management record keeping across fields, inputs and field activitiesnot fieldmargin
  • Supply chain traceability from farm to food processornot fieldmargin
  • Integrating IoT sensor and machinery data into a farm data platformnot fieldmargin
  • Agri-input companies and public sector bodies engaging growers digitallynot fieldmargin

fieldmargin

  • A 900 hectare arable estate that wants field records without paying a per-hectare licence feenot Agrivi
  • A livestock farm tracking mob movements and grazing rotation across fields on a phone with no signalnot Agrivi
  • A farm manager assigning and checking off daily jobs for seasonal staff without phone callsnot Agrivi
  • A mixed farm that wants photos and notes attached to specific field locations for later referencenot Agrivi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agrivi

  • No public pricing information disclosed on vendor website
  • Customers must book a meeting with sales team to discuss pricing
  • No pricing tiers, plan names, or trial option details available

fieldmargin

  • Per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • It is not an agronomy platform, so there is no variable rate prescription engine and no nutrient planning to a standard a UK agronomist will certify, meaning most arable users still pay for Gatekeeper or an agronomist's own system alongside it.
  • There is no direct submission route into Basic Payment Scheme, Sustainable Farming Incentive or equivalent schemes, so the compliance paperwork that costs farms real money still has to be assembled elsewhere.
  • Machine integration is limited compared with Climate FieldView or Operations Center; as-applied data from the sprayer or drill generally is not flowing in automatically, so application records depend on someone typing them.
  • Satellite NDVI is confined to the top tier and is standard public imagery, so cloud cover in a British winter means long gaps and the imagery is not a substitute for the aircraft or drone capture that specialist providers sell.

Pricing, plan by plan

Agrivi

$29/month
  • Essential$29/month
    • 5 fields
    • Basic tracking
    • Weather
  • Professional$99/month
    • Unlimited fields
    • Full analytics
    • API access

fieldmargin

£3.75/month
  • Essentials$3.75/month
    • Field mapping and boundaries
    • Field notes and photos
    • Unlimited team members
  • Plus$20/month
    • Everything in Essentials
    • Job assignment and tracking
    • Input and application records
  • Pro$30/month
    • Everything in Plus
    • NDVI satellite imagery
    • Cost per field and crop analysis

Which should you pick?

Choose Agrivi if

  • You need production planning.
  • You work on Web, Ios, Android.
  • You also want task management.

Choose fieldmargin if

  • You need field mapping.
  • You work on Web, iOS, Android.
  • You also want offline mobile.

Questions people ask

Is Agrivi or fieldmargin better?
Neither clearly leads. Agrivi starts at $29/month and fieldmargin at £3.75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agrivi or fieldmargin?
Agrivi starts at $29/month and fieldmargin at £3.75/month.
Does Agrivi or fieldmargin run on more platforms?
Agrivi runs on Web, Ios, Android. fieldmargin runs on Web, iOS, Android.
What is Agrivi best used for?
Agrivi is most often used for farm management record keeping across fields, inputs and field activities, supply chain traceability from farm to food processor, integrating iot sensor and machinery data into a farm data platform, agri-input companies and public sector bodies engaging growers digitally. Of those, farm management record keeping across fields, inputs and field activities and supply chain traceability from farm to food processor are not what fieldmargin is typically brought in for.
What can Agrivi do that fieldmargin cannot?
Agrivi covers Production planning, Task management, Inventory tracking, Financial analysis. fieldmargin covers Field mapping, Offline mobile, Team activity feed, Job assignment.

Answered from the vendors’ own pages

Agrivi: How is Agrivi priced?

Agrivi does not publish pricing details publicly. Organizations interested in the platform must book a meeting with the Agrivi sales team to discuss pricing tailored to their specific agricultural operation needs.

Source
fieldmargin: Does it charge per hectare?

No. Subscriptions are per farm with unlimited hectares and unlimited team members, which is why it is cheap on large acreages and proportionally expensive on small ones.

Agrivi: Is there a free trial available for Agrivi?

Agrivi does not disclose trial or evaluation options on their public website. Customers must contact the sales team directly to inquire about trial access or platform evaluation capabilities.

Source
fieldmargin: Can I submit my BPS or SFI claim from it?

No. It holds the records that support a claim but there is no direct submission integration, so the claim itself is prepared elsewhere.

fieldmargin: Does it work without mobile signal?

Yes. The mobile apps capture records offline and sync when the phone regains a connection, which is the main reason it gets used in the far corners of a farm.

fieldmargin: Is there a free plan?

There is a 14 day trial rather than a permanently free tier. After that every farm is on a paid plan.

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