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Agriculture · head to head

AgriWebb vs fieldmargin

AgriWebb logo

AgriWebb

Agriculture

Livestock management software for modern farmers

From
Free
Rated
-
Full reviewWebsite
fieldmargin logo

fieldmargin

Agriculture

Per-farm field mapping, records and team messaging for livestock and arable farms

From
£3.75/month
Rated
-
Full reviewWebsite

The short version

  • Only AgriWebb has a free tier, so it costs nothing to try first.
  • Each has a real cost: AgriWebb priced per head of livestock, so the bill scales with the herd rather than with the features used; fieldmargin per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • They diverge on capability: AgriWebb covers Animal inventory management, fieldmargin covers Field mapping.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AgriWebb and fieldmargin actually diverge.

Attributes where AgriWebb and fieldmargin differ
AttributeAgriWebbfieldmargin
Starting priceFree£3.75/month
Pricing modelsubscriptionPer farm per month, unlimited hectares
Free tierYesNo
Founded2014Unknown

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgriWebb

  • Animal inventory management
  • Mob & paddock management
  • Grazing rotation planning
  • Treatment & health records
  • Weight & performance tracking
  • Compliance reporting
  • Financial analysis
  • Offline mobile access

Only in fieldmargin

  • Field mapping
  • Offline mobile
  • Team activity feed
  • Job assignment
  • Livestock groups
  • Input and application records
  • NDVI satellite imagery
  • Cost per field

What people use each for

The jobs each tool is most often brought in to do.

AgriWebb

  • Livestock records and mob management for grazing operationsnot fieldmargin
  • Audit-ready compliance records on the Compliance tiernot fieldmargin
  • Paddock and grazing rotation planningnot fieldmargin
  • Weight gain and performance trackingnot fieldmargin
  • Recording treatments and chemical applications in the fieldnot fieldmargin

fieldmargin

  • A 900 hectare arable estate that wants field records without paying a per-hectare licence feenot AgriWebb
  • A livestock farm tracking mob movements and grazing rotation across fields on a phone with no signalnot AgriWebb
  • A farm manager assigning and checking off daily jobs for seasonal staff without phone callsnot AgriWebb
  • A mixed farm that wants photos and notes attached to specific field locations for later referencenot AgriWebb

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgriWebb

  • Priced per head of livestock, so the bill scales with the herd rather than with the features used
  • Available in Australia, New Zealand, the United Kingdom, the United States and South Africa only
  • Movement planning and grazing planning are $300 a year each on top of the subscription
  • The Cibo Labs PastureKey add-on starts at $1,000 a year
  • Payments already made are non-refundable on cancellation

fieldmargin

  • Per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • It is not an agronomy platform, so there is no variable rate prescription engine and no nutrient planning to a standard a UK agronomist will certify, meaning most arable users still pay for Gatekeeper or an agronomist's own system alongside it.
  • There is no direct submission route into Basic Payment Scheme, Sustainable Farming Incentive or equivalent schemes, so the compliance paperwork that costs farms real money still has to be assembled elsewhere.
  • Machine integration is limited compared with Climate FieldView or Operations Center; as-applied data from the sprayer or drill generally is not flowing in automatically, so application records depend on someone typing them.
  • Satellite NDVI is confined to the top tier and is standard public imagery, so cloud cover in a British winter means long gaps and the imagery is not a substitute for the aircraft or drone capture that specialist providers sell.

Pricing, plan by plan

AgriWebb

Free
  • FreeFree
    • Basic animal records
    • Movement tracking
    • Simple reporting
  • Core$79/month
    • Unlimited animals
    • Mob management
    • Grazing management
  • Pro$149/month
    • Everything in Core
    • Advanced analytics
    • Financial tracking
  • Enterprise$undefined/month
    • Everything in Pro
    • Multi-property management
    • Custom integrations

fieldmargin

£3.75/month
  • Essentials$3.75/month
    • Field mapping and boundaries
    • Field notes and photos
    • Unlimited team members
  • Plus$20/month
    • Everything in Essentials
    • Job assignment and tracking
    • Input and application records
  • Pro$30/month
    • Everything in Plus
    • NDVI satellite imagery
    • Cost per field and crop analysis

Which should you pick?

Choose AgriWebb if

  • You need animal inventory management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want mob & paddock management.
AgriWebb review

Choose fieldmargin if

  • You need field mapping.
  • You work on Web, iOS, Android.
  • You also want offline mobile.
fieldmargin review

Questions people ask

Is AgriWebb or fieldmargin better?
Neither clearly leads. AgriWebb starts at Free and fieldmargin at £3.75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgriWebb or fieldmargin?
AgriWebb has a free tier; the other does not. Paid plans start at Free for AgriWebb and £3.75/month for fieldmargin.
Does AgriWebb or fieldmargin run on more platforms?
AgriWebb runs on Web, Ios, Android. fieldmargin runs on Web, iOS, Android.
Can I use AgriWebb for free?
Yes. AgriWebb has a free tier, so you can try it without paying. fieldmargin starts at £3.75/month.
What is AgriWebb best used for?
AgriWebb is most often used for livestock records and mob management for grazing operations, audit-ready compliance records on the compliance tier, paddock and grazing rotation planning, weight gain and performance tracking. Of those, livestock records and mob management for grazing operations and audit-ready compliance records on the compliance tier are not what fieldmargin is typically brought in for.
What can AgriWebb do that fieldmargin cannot?
AgriWebb covers Animal inventory management, Mob & paddock management, Grazing rotation planning, Treatment & health records. fieldmargin covers Field mapping, Offline mobile, Team activity feed, Job assignment.

Answered from the vendors’ own pages

AgriWebb: How does AgriWebb pricing work?

AgriWebb uses variable pricing based on livestock numbers managed (cattle and sheep head count). Pricing is calculated per animal, offering monthly and yearly payment options with discounts for annual billing. No long-term contracts are required.

Source
fieldmargin: Does it charge per hectare?

No. Subscriptions are per farm with unlimited hectares and unlimited team members, which is why it is cheap on large acreages and proportionally expensive on small ones.

AgriWebb: What are AgriWebb's three subscription tiers?

Essentials includes interactive farm map and basic records. Compliance (marked Most Popular) adds audit compliance, biosecurity tools, treatment records, and NLIS integration. Performance adds weight projections, grazing management, breeding records, financial reporting, and stocking rate analysis.

Source
fieldmargin: Can I submit my BPS or SFI claim from it?

No. It holds the records that support a claim but there is no direct submission integration, so the claim itself is prepared elsewhere.

AgriWebb: What add-ons does AgriWebb offer?

Movement Planning costs $300/year on Essentials. Grazing Planning costs $300/year on Performance. Cibo Labs PastureKey starts at $1,000/year on Performance. Pricing is variable based on livestock count across all tiers and add-ons.

Source
fieldmargin: Does it work without mobile signal?

Yes. The mobile apps capture records offline and sync when the phone regains a connection, which is the main reason it gets used in the far corners of a farm.

fieldmargin: Is there a free plan?

There is a 14 day trial rather than a permanently free tier. After that every farm is on a paid plan.

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