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Customer Support · head to head

Ameyo vs Cresta

Ameyo logo

Ameyo

Customer Support

Omnichannel contact centre software available on-premise, cloud or hybrid

From
On request
Rated
-
Full reviewWebsite
Cresta logo

Cresta

Customer Support

Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ameyo no pricing is published anywhere for any deployment model, so budgeting requires a sales cycle and there is no way to sanity-check a quote against a public rate card.; Cresta cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
  • They diverge on capability: Ameyo covers Predictive and progressive dialling, Cresta covers Real-time agent assist.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Ameyo and Cresta actually diverge.

Attributes where Ameyo and Cresta differ
AttributeAmeyoCresta
PlatformsWeb, On-premise, Private cloud, iOS, AndroidWeb, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ameyo

  • Predictive and progressive dialling
  • Omnichannel routing
  • On-premise deployment
  • Omnichannel helpdesk
  • Quality monitoring
  • Ameyo XTRM
  • Compliance controls
  • Supervisor analytics

Only in Cresta

  • Real-time agent assist
  • Autonomous AI Agent
  • Conversation intelligence
  • Automated quality management
  • Behavioural coaching
  • Knowledge surfacing
  • Multilingual deployment
  • Supervisor dashboards

What people use each for

The jobs each tool is most often brought in to do.

Ameyo

  • An Indian bank or insurer is barred by data localisation or internal policy from putting customer call recordings in a public cloud, and needs a contact centre platform that installs on its own infrastructure.not Cresta
  • A collections or telesales operation with hundreds of agents needs predictive dialling tuned for high contact volume, which the light cloud phone systems do not provide.not Cresta
  • A BPO serving Indian and Middle Eastern clients needs one platform that can be deployed on-premise for one client and in the cloud for another without retraining supervisors.not Cresta
  • An organisation wants voice, WhatsApp and email handled on a single agent desktop in a market where WhatsApp is the dominant customer channel.not Cresta

Cresta

  • A 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent Genesys deploymentnot Ameyo
  • An insurance contact centre replacing manual QA sampling of two per cent of calls with automated scoring of every call for regulatory evidencenot Ameyo
  • A retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claimsnot Ameyo
  • A contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scoresnot Ameyo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ameyo

  • No pricing is published anywhere for any deployment model, so budgeting requires a sales cycle and there is no way to sanity-check a quote against a public rate card.
  • On-premise deployment means you also buy servers, telephony connectivity, professional services and ongoing administration, and the licence is often the smaller half of the true cost.
  • The Exotel acquisition has moved investment towards the newer XTRM cloud line, which creates a real question about how long the classic on-premise product will receive substantial development.
  • It is engineered around large agent counts in low-cost labour markets, so a twenty-seat Western operation gets an interface and an implementation process designed for a very different scale.
  • Self-service is limited: unlike Talkdesk or Five9 there is no meaningful way to trial, configure and launch without vendor involvement, so time to first call is measured in weeks rather than days.

Cresta

  • Cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
  • Pricing is not published and contracts are seat-based and annual at enterprise scale, which in practice means six-figure commitments and a procurement cycle measured in months rather than weeks.
  • Real-time guidance only pays back where conversation outcomes are measurable and repeatable, so support teams handling long, varied, low-volume cases rarely recover the licence cost.
  • Deploying real-time assist requires agents to accept on-screen prompting mid-call, and contact centres with strong union representation or experienced tenured agents frequently see adoption resistance that no amount of model quality fixes.
  • Automated quality scoring changes what agents are measured on, and organisations that switch from human QA without rewriting their evaluation rubric and appeals process create industrial-relations problems that surface months after go-live.

Pricing, plan by plan

Ameyo

On request
  • Ameyo Cloud Contact Centre$undefined/year
    • Voice, omnichannel routing and dialler
    • Per agent licensing
    • No published rate card
  • Ameyo On-Premise$undefined/year
    • Installed on customer infrastructure
    • Perpetual or subscription licensing
    • Professional services and hardware costed separately
  • Ameyo XTRM by Exotel$undefined/year
    • CCaaS line with conversational AI
    • Quoted on application

Cresta

On request
  • Cresta$undefined/year
    • AI Agent
    • Agent Assist
    • Conversation Intelligence

Which should you pick?

Choose Ameyo if

  • You need predictive and progressive dialling.
  • You work on Web, On-premise, Private cloud, iOS, Android.
  • You also want omnichannel routing.
Ameyo review

Choose Cresta if

  • You need real-time agent assist.
  • You work on Web, API.
  • You also want autonomous ai agent.
Cresta review

Questions people ask

Is Ameyo or Cresta better?
Neither clearly leads. Ameyo starts at On request and Cresta at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ameyo or Cresta?
Ameyo starts at On request and Cresta at On request.
Does Ameyo or Cresta run on more platforms?
Ameyo runs on Web, On-premise, Private cloud, iOS, Android. Cresta runs on Web, API.
What is Ameyo best used for?
Ameyo is most often used for an indian bank or insurer is barred by data localisation or internal policy from putting customer call recordings in a public cloud, and needs a contact centre platform that installs on its own infrastructure., a collections or telesales operation with hundreds of agents needs predictive dialling tuned for high contact volume, which the light cloud phone systems do not provide., a bpo serving indian and middle eastern clients needs one platform that can be deployed on-premise for one client and in the cloud for another without retraining supervisors., an organisation wants voice, whatsapp and email handled on a single agent desktop in a market where whatsapp is the dominant customer channel.. Of those, an indian bank or insurer is barred by data localisation or internal policy from putting customer call recordings in a public cloud, and needs a contact centre platform that installs on its own infrastructure. and a collections or telesales operation with hundreds of agents needs predictive dialling tuned for high contact volume, which the light cloud phone systems do not provide. are not what Cresta is typically brought in for.
What can Ameyo do that Cresta cannot?
Ameyo covers Predictive and progressive dialling, Omnichannel routing, On-premise deployment, Omnichannel helpdesk. Cresta covers Real-time agent assist, Autonomous AI Agent, Conversation intelligence, Automated quality management.

Answered from the vendors’ own pages

Ameyo: Is Ameyo still a separate product after the Exotel acquisition?

Yes. It is branded Ameyo by Exotel and keeps its own website, product line and roadmap. It has not been folded into the Exotel product.

Cresta: Does Cresta replace my contact centre platform?

No. It is designed to sit on top of NICE, Genesys, Five9, Amazon Connect and similar platforms, which is why it is chosen where a full CCaaS migration is not feasible.

Ameyo: Can I still deploy Ameyo on-premise?

Yes, and it is one of the few remaining contact centre platforms offering a genuine on-premise install alongside cloud and hybrid.

Cresta: What does it cost?

Cresta does not publish pricing. Contracts are seat-based and annual, and at the enterprise scale it sells into they are typically six figures per year.

Ameyo: What does Ameyo cost?

It is quote-only. Nothing is published for cloud or on-premise, and on-premise adds infrastructure and professional services on top of licensing.

Cresta: Is it viable for a contact centre under 100 seats?

Rarely. The commercial model, implementation effort and required outcome measurement all assume several hundred seats or more.

Ameyo: Where is it sold?

Primarily India and Southeast Asia, with customers in the Middle East and Africa. It is not a mainstream choice in Europe or North America.

Cresta: Who owns Cresta?

It is an independent venture-backed company, having raised roughly 282 million USD in total including a 125 million USD Series D in November 2024 co-led by World Innovation Lab and the Qatar Investment Authority.

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