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Restaurants · head to head

Craftable vs Wisely

Craftable logo

Craftable

Restaurants

Back of house inventory, invoice processing and costing built first for beverage led venues

From
On request
Rated
-
Full reviewWebsite
Wisely logo

Wisely

Restaurants

Guest intelligence and CRM for restaurants

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Craftable beverage and food are separately licensed modules, so a venue with a full bar and a full kitchen is quoted twice for the same address and the effective per venue cost is roughly double the headline.; Wisely wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices
  • They diverge on capability: Craftable covers Weight based bottle counting, Wisely covers Guest CRM.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Craftable and Wisely actually diverge.

Attributes where Craftable and Wisely differ
AttributeCraftableWisely
Starting priceOn request$200/month
Pricing modelquotesubscription
FoundedUnknown2013

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Restaurants).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Craftable

  • Weight based bottle counting
  • Invoice digitisation
  • Recipe and plate costing
  • Variance reporting
  • Purchasing and ordering
  • Accounts payable export

Only in Wisely

  • Guest CRM
  • Waitlist
  • Reservations
  • Feedback
  • Marketing
  • Analytics
  • Toast
  • Square

What people use each for

The jobs each tool is most often brought in to do.

Craftable

  • A cocktail bar where liquor shrinkage is material and eyeballed bottle counts are not accurate enoughnot Wisely
  • A hotel food and beverage department running several outlets and one central storenot Wisely
  • A restaurant group that needs supplier invoices coded and exported to Sage Intacct without manual entrynot Wisely
  • An operator who wants pour cost variance reported by bartender rather than only by venuenot Wisely

Wisely

  • Restaurant customer intelligence and loyalty marketingnot Craftable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Craftable

  • Beverage and food are separately licensed modules, so a venue with a full bar and a full kitchen is quoted twice for the same address and the effective per venue cost is roughly double the headline.
  • Invoice digitisation only helps if your suppliers are covered and their documents are legible; a venue buying from small local producers with handwritten dockets will still key those in by hand.
  • Accurate variance depends on counting on a fixed cadence, and venues that slip from weekly to monthly counts get numbers too stale to act on, which is the most common reason implementations quietly fail.
  • Weight based counting needs connected scales at each venue, an unbudgeted hardware cost that grows with the number of bars in the building.
  • Implementation requires mapping every item to supplier catalogue codes and building recipes before the first useful report, typically several weeks of a manager time that nobody has allocated.

Wisely

  • Wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices

Pricing, plan by plan

Craftable

On request
  • Beverage module$undefined/year
    • Bar inventory, pour costing and variance by product
    • Priced per venue
    • Scale hardware quoted separately
  • Food module$undefined/year
    • Kitchen inventory, plate costing and purchasing
    • Priced per venue and quoted in addition to the beverage module
  • Invoice and accounts payable$undefined/year
    • Invoice digitisation with line item detail
    • Ledger coding and export to the accounting system
    • Volume of invoices affects the quote

Wisely

$200/month
  • Standard$200/month
    • CRM
    • Waitlist
    • Basic features
  • EnterpriseFree
    • Custom pricing
    • Full features

Which should you pick?

Choose Craftable if

  • You need weight based bottle counting.
  • You work on Web, iOS, Android.
  • You also want invoice digitisation.
Craftable review

Choose Wisely if

  • You need guest crm.
  • You work on Web, Ios, Android.
  • You also want waitlist.
Wisely review

Questions people ask

Is Craftable or Wisely better?
Neither clearly leads. Craftable starts at On request and Wisely at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Craftable or Wisely?
Craftable starts at On request and Wisely at $200/month.
Does Craftable or Wisely run on more platforms?
Craftable runs on Web, iOS, Android. Wisely runs on Web, Ios, Android.
What is Craftable best used for?
Craftable is most often used for a cocktail bar where liquor shrinkage is material and eyeballed bottle counts are not accurate enough, a hotel food and beverage department running several outlets and one central store, a restaurant group that needs supplier invoices coded and exported to sage intacct without manual entry, an operator who wants pour cost variance reported by bartender rather than only by venue. Of those, a cocktail bar where liquor shrinkage is material and eyeballed bottle counts are not accurate enough and a hotel food and beverage department running several outlets and one central store are not what Wisely is typically brought in for.
What can Craftable do that Wisely cannot?
Craftable covers Weight based bottle counting, Invoice digitisation, Recipe and plate costing, Variance reporting. Wisely covers Guest CRM, Waitlist, Reservations, Feedback.

Answered from the vendors’ own pages

Craftable: Is Craftable the same product as Bevager and Foodager?

Yes. Those were the beverage and food product names before the platform was consolidated under the Craftable brand; they are now modules rather than separate products.

Wisely: Is Wisely compliant with data privacy regulations?

Yes. Wisely is GDPR and CCPA compliant as a Data Processor. Clients own their data, and the platform includes features to manage all Data Subject rights within Wisely.

Source
Craftable: Does it replace my accounting system?

No. It codes and exports invoices into an existing ledger such as QuickBooks or Sage Intacct rather than becoming the ledger.

Wisely: What security certifications does Wisely have?

Wisely is SOC 2 compliant and completes regular internal and external security audits. The infrastructure maintains a 99.9% uptime SLA with data classifications aligned to NIST and ISO standards.

Source
Craftable: Do I need the scale hardware?

Only for beverage. Weighing partial bottles is what makes liquor variance reliable; without it you are back to tenth of a bottle estimates.

Wisely: Which POS and ordering systems integrate with Wisely?

Wisely integrates with major systems including Toast, Micros, Olo, Oracle, Shopify, and hundreds of other point solutions to aggregate customer data across all channels.

Source
Craftable: Can it handle multiple venues under one group?

Yes, with consolidated reporting across venues, but each venue is priced individually.

Wisely: Do I need to be enrolled in a loyalty program to have my data tracked?

No. Wisely provides visibility into 100% of customers, not just loyalty members, enabling brands to understand behaviors and customer lifetime value across their entire guest base.

Source
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