Softwr

News · head to head

ConvertKit vs Ortto

ConvertKit logo

ConvertKit

News

The creator platform for digital professionals

From
Free
Rated
-
Full reviewWebsite
Ortto logo

Ortto

Email Marketing

Australian marketing automation with a customer data platform and analytics included rather than sold separately

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only ConvertKit has a free tier, so it costs nothing to try first.
  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Ortto contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
  • They diverge on capability: ConvertKit covers Email marketing, Ortto covers Customer data platform.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which ConvertKit and Ortto actually diverge.

Attributes where ConvertKit and Ortto differ
AttributeConvertKitOrtto
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, REST API
CategoryNewsEmail Marketing
Founded2013Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Ortto

  • Customer data platform
  • Journeys
  • Talk
  • Dashboards and reports
  • Playbooks
  • Capture

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Ortto
  • Selling paid subscriptions and digital products to a mailing listnot Ortto

Ortto

  • A SaaS company that wants trial and onboarding lifecycle plus product analytics without buying two toolsnot ConvertKit
  • A small team replacing a stack of email tool, chat widget and dashboard product with one subscriptionnot ConvertKit
  • Reporting on revenue by campaign and cohort without exporting events to a warehouse firstnot ConvertKit
  • Teams already on Autopilot that need a supported migration path rather than a replatform to a US vendornot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Ortto

  • Contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
  • Each bundled component is shallower than the specialist it replaces, and the email template editor in particular is behind the ecommerce-focused competitors.
  • Deliverability guidance and reputation tooling are thinner than at dedicated email providers, which matters most in the first months of a sending domain.
  • The partner and agency ecosystem outside Australia and New Zealand is small, so hiring contractors with real Ortto experience is harder than for the larger platforms.
  • Support hours follow Australian business time, so European and American teams often wait a working day for a substantive answer on complex issues.

Pricing, plan by plan

ConvertKit

Free
  • FreeFree
    • Up to 10,000 subscribers
    • Unlimited landing pages and forms
    • Unlimited email broadcasts
  • Creator$33/month
    • Up to 1,000 subscribers
    • Unlimited visual automations
    • Email sequences
  • Pro$66/month
    • Up to 1,000 subscribers
    • Everything in Creator plan
    • Subscriber engagement scoring

Ortto

On request
  • Ortto$undefined/month
    • Priced by number of contacts held, with separate email and SMS send allowances
    • Talk live chat and additional seats charged separately
    • Monthly and annual terms available

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You want to start without paying.
  • You also want landing pages.
ConvertKit review

Choose Ortto if

  • You need customer data platform.
  • You work on Web, REST API.
  • You also want journeys.
Ortto review

Questions people ask

Is ConvertKit or Ortto better?
Neither clearly leads. ConvertKit starts at Free and Ortto at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Ortto?
ConvertKit has a free tier; the other does not. Paid plans start at Free for ConvertKit and On request for Ortto.
Does ConvertKit or Ortto run on more platforms?
ConvertKit runs on Web. Ortto runs on Web, REST API.
Can I use ConvertKit for free?
Yes. ConvertKit has a free tier, so you can try it without paying. Ortto starts at On request.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Ortto is typically brought in for.
What can ConvertKit do that Ortto cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Ortto covers Customer data platform, Journeys, Talk, Dashboards and reports.

Answered from the vendors’ own pages

ConvertKit: How much does ConvertKit cost?

ConvertKit offers a free tier and two paid plans: Creator at $33/month (annual $390/year saving $78) and Pro at $66/month (annual $790/year saving $158). All plans include unlimited landing pages, email broadcasts, and audience management features.

Source
Ortto: Is Ortto the same product as Autopilot?

It is the successor from the same company, rebranded in 2022 and substantially rebuilt. Older Autopilot tutorials no longer match the interface.

ConvertKit: What does the free ConvertKit plan include?

The free plan supports up to 10,000 subscribers with unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales. No credit card required to start.

Source
Ortto: Do inactive contacts cost money?

Yes. Pricing counts contacts stored, so unsubscribed and dormant records consume allowance until they are deleted.

ConvertKit: What are the subscriber limits on ConvertKit plans?

The free plan supports up to 10,000 subscribers. Both Creator and Pro paid tiers support up to 1,000 subscribers. This creates a subscriber limit decrease when upgrading from free to paid plans.

Source
Ortto: Can it replace a BI tool?

For campaign, funnel and cohort reporting on its own event data, usually yes. For joins against finance or support data it cannot.

Share

Related pages

More on ConvertKit

More on Ortto

Keep looking

Other head to heads