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Accounting · head to head

Conta Azul vs Maxio

Conta Azul logo

Conta Azul

Accounting

Brazilian cloud system for small business finance, invoicing and sharing the books with the accountant

From
239.9/month
Rated
-
Full reviewWebsite
Maxio logo

Maxio

Accounting

Billing and financial reporting platform for B2B SaaS companies

From
$599/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Conta Azul it is a Brazilian product with Brazilian fiscal logic, so it is of no use to an entity filing anywhere else, and a foreign group with a Brazilian subsidiary runs it as a local island alongside whatever the group reports in.; Maxio entry-level Grow plan starts at $599/month, making it costly for very early-stage startups.
  • They diverge on capability: Conta Azul covers Electronic invoice issuance, Maxio covers Usage-based billing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Conta Azul and Maxio actually diverge.

Attributes where Conta Azul and Maxio differ
AttributeConta AzulMaxio
Starting price239.9/month$599/month
PlatformsWebweb, api

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Accounting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conta Azul

  • Electronic invoice issuance
  • Receivables and payables
  • Bank reconciliation
  • Boleto collection
  • Customer and supplier records
  • Sales orders and quotations
  • Stock control
  • Accountant access

Only in Maxio

  • Usage-based billing
  • Subscription management
  • Revenue recognition
  • SaaS metrics dashboards
  • Dunning and collections
  • Accounting and CRM integrations

What people use each for

The jobs each tool is most often brought in to do.

Conta Azul

  • A Brazilian micro or small business under the simplified tax regime that runs receivables in a spreadsheet and wants control of cash flownot Maxio
  • A service company that needs to issue municipal service invoices and reconcile boleto collections without manual matchingnot Maxio
  • A business whose accountant asks for organised records each month instead of a folder of documentsnot Maxio
  • A small retailer or distributor needing basic stock control tied to the documents it already has to issuenot Maxio

Maxio

  • Billing for B2B SaaS companies with complex contractsnot Conta Azul
  • Usage-based and hybrid pricing meteringnot Conta Azul
  • GAAP/IFRS revenue recognition for finance teamsnot Conta Azul
  • SaaS metrics reporting for investors and boardsnot Conta Azul

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conta Azul

  • It is a Brazilian product with Brazilian fiscal logic, so it is of no use to an entity filing anywhere else, and a foreign group with a Brazilian subsidiary runs it as a local island alongside whatever the group reports in.
  • Plans are scoped by revenue band, so a company that crosses a threshold pays more without necessarily using more of the product, and budgeting the software cost means forecasting turnover rather than usage.
  • It is not a tax calculation and filing engine, so the accountant still prepares the statutory obligations, and a business that expects the subscription to cover its Brazilian tax compliance has misread what it is buying.
  • Municipal service invoice coverage varies by city because each municipality runs its own system, so a business in a smaller or unusual municipality may find its service invoices still have to be issued on the city portal by hand.
  • The product targets micro and small companies under the simplified regime, so a business that grows into the more complex Brazilian tax regimes will outgrow it and face a migration at exactly the moment its accounting is becoming harder.

Maxio

  • Entry-level Grow plan starts at $599/month, making it costly for very early-stage startups.
  • Pricing above the Grow tier requires a custom quote rather than transparent self-serve pricing.
  • Focused specifically on B2B SaaS billing, so it lacks general e-commerce checkout or consumer payment features found in platforms like FastSpring.
  • Advanced features like multi-entity support and expense amortization are gated behind paid add-ons.

Pricing, plan by plan

Conta Azul

239.9/month
  • Essencial (MEI)$239.9/month
    • 1 user access
    • Financial management
    • Invoicing
  • Controle (ME)$449.9/month
    • 2 user accesses
    • Financial management
    • Invoicing
  • Avançado$519.9/month
    • 5 user accesses
    • Financial management
    • Invoicing
  • Performance$839.9/month
    • 15 user accesses
    • Financial management
    • Invoicing

Maxio

$599/month
  • Grow$599/month
    • For businesses up to $100k in monthly billings
    • Usage-based and recurring billing
    • Automated invoicing and dunning
  • Scale$undefined/month
    • For businesses over $100k in monthly billings
    • Advanced revenue management add-ons
    • Multi-entity support

Which should you pick?

Choose Conta Azul if

  • You need electronic invoice issuance.
  • You also want receivables and payables.
Conta Azul review

Choose Maxio if

  • You need usage-based billing.
  • You work on web, api.
  • You also want subscription management.
Maxio review

Questions people ask

Is Conta Azul or Maxio better?
Neither clearly leads. Conta Azul starts at 239.9/month and Maxio at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conta Azul or Maxio?
Conta Azul starts at 239.9/month and Maxio at $599/month.
Does Conta Azul or Maxio run on more platforms?
Conta Azul runs on Web. Maxio runs on web, api.
What is Conta Azul best used for?
Conta Azul is most often used for a brazilian micro or small business under the simplified tax regime that runs receivables in a spreadsheet and wants control of cash flow, a service company that needs to issue municipal service invoices and reconcile boleto collections without manual matching, a business whose accountant asks for organised records each month instead of a folder of documents, a small retailer or distributor needing basic stock control tied to the documents it already has to issue. Of those, a brazilian micro or small business under the simplified tax regime that runs receivables in a spreadsheet and wants control of cash flow and a service company that needs to issue municipal service invoices and reconcile boleto collections without manual matching are not what Maxio is typically brought in for.
What can Conta Azul do that Maxio cannot?
Conta Azul covers Electronic invoice issuance, Receivables and payables, Bank reconciliation, Boleto collection. Maxio covers Usage-based billing, Subscription management, Revenue recognition, SaaS metrics dashboards.

Answered from the vendors’ own pages

Conta Azul: Does Conta Azul do my tax filings?

No. It organises the operational and financial records and shares them with your accountant, who prepares and files the tax obligations. It is the record keeping layer, not the compliance filer.

Maxio: What does Maxio cost?

Maxio's Grow plan costs $599/month for businesses with up to $100k in monthly billings. Businesses above that threshold need the Scale plan, which requires a custom quote from Maxio's sales team.

Source
Conta Azul: Can it issue service invoices for my city?

Coverage depends on your municipality, because each runs its own service invoice system. Check your specific city before subscribing, since a gap there is the difference between automation and manual issuance.

Maxio: Is there a free plan?

No, Maxio does not offer a free plan. The Grow plan at $599/month is the entry point, with unlimited users included at no extra cost.

Source
Conta Azul: Why does the price depend on my revenue?

Plans are banded by turnover rather than purely by features or users. It keeps the entry price low for very small companies, but it means growth triggers a price change independent of how much of the product you use.

Maxio: What does Maxio integrate with?

Maxio integrates with accounting systems like QuickBooks, Xero, and NetSuite, CRMs including Salesforce, HubSpot, and Pipedrive, and 20+ payment gateways alongside its own Maxio Payments.

Source
Conta Azul: Will my accountant work in it?

Many Brazilian practices already do, and there is a dedicated accountant role. Ask your accountant before subscribing; if they work in a different product, the friction of running two systems usually falls on you.

Conta Azul: Is it suitable if I leave the simplified tax regime?

It is built around smaller companies and the simplified regime. As the tax treatment becomes more complex, expect to outgrow it and to face a migration alongside a change of accounting complexity.

Conta Azul: Is there an English interface?

It is a Brazilian product in Portuguese, aimed at Brazilian owners and accountants. Plan for Portuguese language operation.

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