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Databases · head to head

Cloudinary vs Earthly

Cloudinary logo

Cloudinary

Databases

Image and video API for developers

From
Free
Free plan
Yes
Visit CloudinaryFull review
Earthly logo

Earthly

Developer Tools

Engineering guardrails for the AI era

From
Free
Free plan
Yes
Visit EarthlyFull review

The short version

  • Earthly is free; Cloudinary starts at $99/mo.
  • Where Cloudinary falls short: free plan includes only 25 monthly credits and is limited to 3 users and 1 account.
  • Where Earthly falls short: pricing model not published; requires sales contact.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which Cloudinary and Earthly actually diverge.

Attributes where Cloudinary and Earthly differ
AttributeCloudinaryEarthly
Pricing modelFreemiumNo pricing published on website
PlatformsWebWeb, API
CategoryDatabasesDeveloper Tools

Identical on both: starting price (Free), free tier (Yes).

Not yet recorded: founded for Cloudinary.

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cloudinary

Nothing recorded that Earthly does not also cover.

Only in Earthly

  • Policy as code
  • Multi-stage enforcement
  • AI agent governance
  • Repository-wide policies
  • Incident response automation
  • Compliance management
  • Earthfiles build tool
  • Satellites

What people use each for

The jobs each tool is most often brought in to do.

Cloudinary

  • Automating image transformations and delivery across multiple devicesnot Earthly
  • Generating AI-powered image captions and alternative text at scalenot Earthly
  • Transcoding and optimizing video with automatic subtitle generationnot Earthly
  • Building workflow automation for content teams without codingnot Earthly

Earthly

  • Enforcing engineering standards across AI and human developersnot Cloudinary
  • Automating incident response procedures across all repositoriesnot Cloudinary
  • Embedding compliance requirements into development workflowsnot Cloudinary
  • Standardizing build processes with Earthfilesnot Cloudinary

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cloudinary

  • Free plan includes only 25 monthly credits and is limited to 3 users and 1 account
  • Enterprise plan pricing is custom; rates not published
  • Monthly billing is more expensive than annual; yearly plan is $89/month for Plus ($224/month for Advanced)

Earthly

  • Pricing model not published; requires sales contact
  • Earthly Lunar is a recent launch (2025) with limited track record
  • Primarily GitHub-focused; limited integration with other platforms
  • No public documentation on pricing or feature tiers

Pricing, plan by plan

Cloudinary

Free
  • FreeFree
    • Upload widget
    • API
    • Search
  • Plus$99/mo
    • All Free features
    • S3 bucket backup
    • Auto-tagging search
  • Advanced$249/mo
    • All Plus features
    • Custom domain (CNAME)
    • Optional HTTPS SSL
  • EnterpriseOn request
    • Multi-CDN infrastructure
    • Enterprise SLAs
    • Designated success manager

Earthly

Free

No published plan breakdown. See the Earthly review.

Which should you pick?

Choose Cloudinary if

  • You want to start without paying.
Cloudinary review

Choose Earthly if

  • You need policy as code.
  • You want to start without paying.
  • You work on Web, API.
  • You also want multi-stage enforcement.
Earthly review

Questions people ask

Is Cloudinary or Earthly better?
Neither clearly leads. Cloudinary starts at Free and Earthly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cloudinary or Earthly?
Cloudinary starts at Free and Earthly at Free.
Does Cloudinary or Earthly run on more platforms?
Cloudinary runs on Web. Earthly runs on Web, API.
Can I use Cloudinary for free?
Both have a free tier, so you can try either at no cost before committing.
What is Cloudinary best used for?
Cloudinary is most often used for automating image transformations and delivery across multiple devices, generating ai-powered image captions and alternative text at scale, transcoding and optimizing video with automatic subtitle generation, building workflow automation for content teams without coding. Of those, automating image transformations and delivery across multiple devices and generating ai-powered image captions and alternative text at scale are not what Earthly is typically brought in for.
What can Cloudinary do that Earthly cannot?
Earthly covers Policy as code, Multi-stage enforcement, AI agent governance, Repository-wide policies.

Answered from the vendors’ own pages

Cloudinary: What are included in Cloudinary's free plan?

Cloudinary's free plan includes upload widget, API access, search, remote fetch, auto-backup, revision tracking, image and video transformations, video transcoding, and CDN delivery. The free plan includes 25 monthly credits, 3 users, and 1 account with community support.

Source
Earthly: What is the difference between Earthfiles and Earthly Lunar?

Earthfiles is an open-source build tool that reached 12,000 GitHub stars and is used by companies like NVIDIA, Intel, and Databricks. Earthly Lunar is a separate governance platform launched in 2025 for enforcing standards across development workflows.

Source
Cloudinary: How does Cloudinary's credit system work?

Cloudinary credits measure usage: one credit equals 1,000 transformations, or 1 GB managed storage, or 1 GB image bandwidth, or 2 GB video bandwidth. The free plan grants 25 credits per month, Plus plan 225 monthly credits, and Advanced plan 600 monthly credits.

Source
Earthly: How does Earthly Lunar enforce standards?

Lunar converts engineering standards, compliance requirements, and processes documented in AGENTS.md files, wikis, and incident postmortems into enforceable guardrails that apply consistently across repositories and development stages.

Source
Cloudinary: What is the difference between Cloudinary Plus and Advanced plans?

Plus plan costs $99/month (or $89/month annually) and includes S3 backup, auto-tagging, and expedited support for up to 3 users across 2 accounts with 225 credits. Advanced is $249/month ($224/month annually), adds custom domain (CNAME) and SSL options for 5 users across 3 accounts with 600 credits.

Source
Earthly: What is the pricing for Earthly Lunar?

Pricing is not published on the website. Interested customers should contact Earthly's sales team for current pricing and feature tiers.

Source
Cloudinary: Does Cloudinary offer annual billing discounts?

Yes. Cloudinary's annual billing provides discounts: Plus plan is $89/month when billed yearly (versus $99/month monthly), and Advanced plan is $224/month when billed yearly (versus $249/month monthly).

Source
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