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Technology · head to head

Close vs Prettier

Close logo

Close

Technology

The inside sales CRM of choice for startups & SMBs

From
$9/month
Free plan
No
Full reviewWebsite
Prettier logo

Prettier

Developer Tools

Opinionated code formatter

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Prettier has a free tier, so it costs nothing to try first.
  • Each has a real cost: Close hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription); Prettier inflexible style rules that cannot be customized significantly, forcing teams to accept opinionated defaults
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Close and Prettier actually diverge.

Attributes where Close and Prettier differ
AttributeClosePrettier
Starting price$9/monthFree
Pricing modelUnknownfree
Free tierNoYes
PlatformsWeb, iOS, AndroidCLI, Editor Plugins, Build Tools
CategoryTechnologyDeveloper Tools
Founded20132016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Close

  • Built-in calling
  • Email automation
  • SMS messaging
  • Pipeline management
  • Lead management
  • Activity tracking
  • Reporting
  • Mobile app

Only in Prettier

Nothing recorded that Close does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Close

  • Inside salesnot Prettier
  • Outbound salesnot Prettier
  • Lead managementnot Prettier
  • Sales engagementnot Prettier
  • Pipeline trackingnot Prettier

Prettier

  • Automatically formatting TypeScript files to project style standardsnot Close
  • Enforcing consistent HTML indentation across component filesnot Close
  • Removing style-related comments from pull request reviewsnot Close
  • Formatting GraphQL queries with consistent indentationnot Close

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Close

  • Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
  • No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
  • Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
  • Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
  • Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships

Prettier

  • Inflexible style rules that cannot be customized significantly, forcing teams to accept opinionated defaults
  • Developers must format entire files rather than selective line ranges in some contexts
  • Limited language support compared to some alternatives, though it covers major languages

Pricing, plan by plan

Close

$9/month
  • Solo$9/month (annual)
    • 1 user only
    • 10,000 leads max
    • Calling, email, SMS
  • Essentials$35/month (annual)
    • Unlimited contacts
    • Team collaboration
    • 1,000 AI credits/month
  • Growth$99/month (annual)
    • Automation workflows
    • Power dialer
    • Bulk email
  • Scale$139/month (annual)
    • Role-based permissions
    • Predictive dialer
    • Unlimited recording

Prettier

Free

No published plan breakdown. See the Prettier review.

Which should you pick?

Choose Close if

  • You need built-in calling.
  • You work on Web, iOS, Android.
  • You also want email automation.
Close review

Choose Prettier if

  • You want to start without paying.
  • You work on CLI, Editor Plugins, Build Tools.
Prettier review

Questions people ask

Is Close or Prettier better?
Neither clearly leads. Close starts at $9/month and Prettier at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Close or Prettier?
Prettier has a free tier; the other does not. Paid plans start at $9/month for Close and Free for Prettier.
Does Close or Prettier run on more platforms?
Close runs on Web, iOS, Android. Prettier runs on CLI, Editor Plugins, Build Tools.
Can I use Prettier for free?
Yes. Prettier has a free tier, so you can try it without paying. Close starts at $9/month.
What is Close best used for?
Close is most often used for inside sales, outbound sales, lead management, sales engagement. Of those, inside sales and outbound sales are not what Prettier is typically brought in for.
What can Close do that Prettier cannot?
Close covers Built-in calling, Email automation, SMS messaging, Pipeline management.

Answered from the vendors’ own pages

Close: What are Close's pricing plans and what do they include?

Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.

Source
Prettier: Is Prettier free and open source?

Yes, Prettier is completely free and open source, available as an npm package with no licensing costs or subscriptions.

Source
Close: What are the hidden costs in Close's pricing beyond the subscription?

Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.

Source
Prettier: Can Prettier be integrated with ESLint?

Yes, Prettier integrates with ESLint by disabling ESLint formatting rules via eslint-config-prettier, allowing both tools to work together with Prettier handling formatting and ESLint handling code quality.

Source
Close: What is Chloe, Close's AI sales agent, and what can it do?

Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.

Source
Prettier: Does Prettier support configuration customization?

Prettier is intentionally opinionated with limited configuration options to enforce consistency. You can create a .prettierrc file for basic customization, but Prettier does not support extensive rule customization like ESLint.

Source
Close: Does Close include lead lists, data enrichment, or contact information?

No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.

Source
Close: What communication features does Close include?

Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.

Source
Close: Does Close have marketing automation capabilities?

Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.

Source
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