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Technology · head to head

Close vs Infobip

Close logo

Close

Technology

The inside sales CRM of choice for startups & SMBs

From
$9/month
Rated
-
Full reviewWebsite
Infobip logo

Infobip

Telecommunications

Omnichannel messaging over 800 direct operator connections, strongest outside the big Western markets

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Close hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription); Infobip the published calculator shows only the average price across a country's networks, and per-network rates sit behind the portal, so the public figure is not what you will be billed.
  • They diverge on capability: Close covers Built-in calling, Infobip covers Direct operator connections.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Close and Infobip actually diverge.

Attributes where Close and Infobip differ
AttributeCloseInfobip
Starting price$9/monthOn request
Pricing modelUnknownPer message and per minute, priced by destination country
PlatformsWeb, iOS, AndroidWeb, APIs, Java, Python, JavaScript, PHP, C#
CategoryTechnologyTelecommunications
Founded2013Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Close

  • Built-in calling
  • Email automation
  • SMS messaging
  • Pipeline management
  • Lead management
  • Activity tracking
  • Reporting
  • Mobile app

Only in Infobip

  • Direct operator connections
  • Owned US carrier
  • Omnichannel messaging
  • SMS firewall
  • Campaign orchestration and chatbots

What people use each for

The jobs each tool is most often brought in to do.

Close

  • Inside salesnot Infobip
  • Outbound salesnot Infobip
  • Lead managementnot Infobip
  • Sales engagementnot Infobip
  • Pipeline trackingnot Infobip

Infobip

  • Businesses delivering one-time passcodes to users in Africa, South Asia or Latin Americanot Close
  • Enterprises consolidating SMS, WhatsApp and RCS onto a single supplier contractnot Close
  • Operators needing an SMS firewall as well as a sending platformnot Close
  • Global brands needing local sender registration handled market by marketnot Close

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Close

  • Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
  • No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
  • Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
  • Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
  • Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships

Infobip

  • The published calculator shows only the average price across a country's networks, and per-network rates sit behind the portal, so the public figure is not what you will be billed.
  • Its regional strength is irrelevant to a business sending only to the United States or Western Europe, where cheaper vendors reach the same handsets.
  • The engagement suite pushes buyers toward a broader platform commitment than a team that wanted a messaging API had intended to make.
  • Enterprise onboarding and contracting take longer than a self-serve competitor, which suits a product still validating a channel poorly.
  • US A2P traffic still carries 10DLC registration and per-segment carrier surcharges, so the negotiated rate is not the delivered cost in that market.

Pricing, plan by plan

Close

$9/month
  • Solo$9/month (annual)
    • 1 user only
    • 10,000 leads max
    • Calling, email, SMS
  • Essentials$35/month (annual)
    • Unlimited contacts
    • Team collaboration
    • 1,000 AI credits/month
  • Growth$99/month (annual)
    • Automation workflows
    • Power dialer
    • Bulk email
  • Scale$139/month (annual)
    • Role-based permissions
    • Predictive dialer
    • Unlimited recording

Infobip

On request
  • Infobip$undefined/month
    • Public calculator shows country average prices only
    • Per-network rates available only inside the customer portal
    • Enterprise volume commitments negotiated per channel

Which should you pick?

Choose Close if

  • You need built-in calling.
  • You work on Web, iOS, Android.
  • You also want email automation.
Close review

Choose Infobip if

  • You need direct operator connections.
  • You work on Web, APIs, Java, Python, JavaScript, PHP, C#.
  • You also want owned us carrier.
Infobip review

Questions people ask

Is Close or Infobip better?
Neither clearly leads. Close starts at $9/month and Infobip at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Close or Infobip?
Close starts at $9/month and Infobip at On request.
Does Close or Infobip run on more platforms?
Close runs on Web, iOS, Android. Infobip runs on Web, APIs, Java, Python, JavaScript, PHP, C#.
What is Close best used for?
Close is most often used for inside sales, outbound sales, lead management, sales engagement. Of those, inside sales and outbound sales are not what Infobip is typically brought in for.
What can Close do that Infobip cannot?
Close covers Built-in calling, Email automation, SMS messaging, Pipeline management. Infobip covers Direct operator connections, Owned US carrier, Omnichannel messaging, SMS firewall.

Answered from the vendors’ own pages

Close: What are Close's pricing plans and what do they include?

Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.

Source
Infobip: When is Infobip clearly the right choice?

When a material share of your users are in markets that other vendors reach through intermediaries, such as parts of Africa, the Middle East, South Asia and Latin America. Direct operator connections there improve both delivery rates and the reliability of delivery reporting.

Close: What are the hidden costs in Close's pricing beyond the subscription?

Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.

Source
Infobip: Does Infobip publish per-country prices?

Only partly. Its calculator shows the average price across all networks in a country, and it states that per-network pricing is available in the portal. Vendors such as Sinch and Plivo publish more granular rate cards.

Close: What is Chloe, Close's AI sales agent, and what can it do?

Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.

Source
Infobip: Does Infobip own network infrastructure?

Yes, more than most of its competitors. It reports over 800 direct operator connections and owns Peerless Network, a facilities-based US carrier it acquired in 2022.

Close: Does Close include lead lists, data enrichment, or contact information?

No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.

Source
Close: What communication features does Close include?

Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.

Source
Close: Does Close have marketing automation capabilities?

Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.

Source
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