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Nonprofits · head to head

Classy vs ON24

Classy logo

Classy

Nonprofits

Platform for modern nonprofit fundraising

From
$300/month
Rated
-
ON24 logo

ON24

Webinars

The digital engagement platform

From
$2000/month
Rated
-

The short version

  • Each has a real cost: Classy email receipts come from platform rather than organization email, causing issues with spam filtering; ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.
  • They diverge on capability: Classy covers Online fundraising platform, ON24 covers Live webinars.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Classy and ON24 actually diverge.

Attributes where Classy and ON24 differ
AttributeClassyON24
Starting price$300/month$2000/month
Pricing modelUnknownsubscription
PlatformsWeb, MobileWeb, Ios, Android
CategoryNonprofitsWebinars
Founded20061998

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Classy

  • Online fundraising platform
  • Peer-to-peer fundraising
  • Event management
  • Donation management
  • Stripe
  • PayPal
  • Slack
  • IOS support

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Marketo
  • Eloqua
  • HubSpot

Both cover

  • Salesforce
  • Web support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Classy

  • Business operationsnot ON24
  • Productivitynot ON24
  • Automationnot ON24

ON24

  • Event planningnot Classy
  • Ticket salesnot Classy
  • Attendee managementnot Classy
  • Virtual eventsnot Classy
  • Event marketingnot Classy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Classy

  • Email receipts come from platform rather than organization email, causing issues with spam filtering
  • Limited customization options for donation page templates and design
  • No live phone support, only email tickets with slow response times
  • Salesforce integration reportedly has implementation issues and does not follow best practices
  • High pricing and onboarding complexity unsuitable for small organizations

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Pricing, plan by plan

Classy

$300/month

No published plan breakdown. See the Classy review.

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Which should you pick?

Choose Classy if

  • You need online fundraising platform.
  • You work on Web, Mobile.
  • You also want peer-to-peer fundraising.

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.

Questions people ask

Is Classy or ON24 better?
Neither clearly leads. Classy starts at $300/month and ON24 at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Classy or ON24?
Classy starts at $300/month and ON24 at $2000/month.
Does Classy or ON24 run on more platforms?
Classy runs on Web, Mobile. ON24 runs on Web, Ios, Android.
What is Classy best used for?
Classy is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what ON24 is typically brought in for.
What can Classy do that ON24 cannot?
Classy covers Online fundraising platform, Peer-to-peer fundraising, Event management, Donation management. ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Both handle Salesforce, Web support, Android support.

Answered from the vendors’ own pages

Classy: What is the pricing structure for Classy/GoFundMe Pro?

GoFundMe Pro pricing is custom and enterprise-based, starting around $300+ per month plus per-transaction platform fees. Organizations typically sign annual subscriptions with tiered pricing based on feature set and fundraising volume, with multi-year contracts locking in commitments.

Source
Classy: Does Classy integrate with Salesforce?

Yes, GoFundMe Pro (Classy) offers deep Salesforce integration with real-time sync of donations, supporters, and campaigns to Salesforce. Data syncs to Gift Transactions, Gift Commitments, and Person Accounts for unified donor insights.

Source
Classy: How customizable are donation pages on Classy?

Classy offers limited design customization for donation pages, with most campaigns using similar templates. While organizations can build highly branded experiences, there are constraints compared to some competitors.

Source
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