Softwr

CRM & Sales · head to head

Clari vs Affinity

Clari logo

Clari

CRM & Sales

Revenue platform for full-funnel accuracy

From
On request
Rated
-
Full reviewWebsite
Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clari limited customization; built for specific use cases and cannot make predictions outside core objects; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: Clari covers Forecast management, Affinity covers Contact management.

Where they differ

Only the attributes on which Clari and Affinity actually diverge.

Attributes where Clari and Affinity differ
AttributeClariAffinity
Starting priceOn request$49/month
Founded20122013

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clari

  • Forecast management
  • Pipeline inspection
  • Revenue intelligence
  • Deal signals
  • Activity capture
  • Salesforce
  • Microsoft Dynamics
  • HubSpot

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clari

  • Revenue forecastingnot Affinity
  • Pipeline managementnot Affinity
  • Deal inspectionnot Affinity
  • Revenue planningnot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Clari
  • Automatic capture of email and meeting activity into relationship recordsnot Clari
  • Finding warm introductions through existing relationship networksnot Clari
  • Investor relations and fundraising trackingnot Clari
  • Portfolio company support and reportingnot Clari

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clari

  • Limited customization; built for specific use cases and cannot make predictions outside core objects
  • Requires extensive manual data inputs; depends on spreadsheet-based consolidation creating data gaps and inaccurate predictions
  • English-only with no multilingual support for global teams
  • High total cost of ownership including mandatory implementation services and expensive add-ons
  • Overlaps with other tools; if already using Gong or Outreach, Clari duplicates conversation intelligence and engagement features

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

Clari

On request
  • ProfessionalFree
    • Forecast management
    • Pipeline inspection
    • Deal signals
  • EnterpriseFree
    • All Professional features
    • Mutual action plans
    • Revenue intelligence

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Clari if

  • You need forecast management.
  • You also want pipeline inspection.
Clari review

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Questions people ask

Is Clari or Affinity better?
Neither clearly leads. Clari starts at On request and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clari or Affinity?
Clari starts at On request and Affinity at $49/month.
Does Clari or Affinity run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Clari best used for?
Clari is most often used for revenue forecasting, pipeline management, deal inspection, revenue planning. Of those, revenue forecasting and pipeline management are not what Affinity is typically brought in for.
What can Clari do that Affinity cannot?
Clari covers Forecast management, Pipeline inspection, Revenue intelligence, Deal signals. Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Both handle Web support.

Answered from the vendors’ own pages

Clari: What are Clari's core features?

Clari provides revenue AI agents for automated forecasting and deal inspection, real-time pipeline visibility, conversation intelligence via Copilot, data capture and quality management, Groove for sales engagement, and Align for buyer collaboration.

Clari: What integrations does Clari offer?

Clari integrates natively with Salesforce (Classic and Lightning), Slack via Copilot for call insights and notifications, and has a partner API with 40+ integrated solutions available in the Clari Integration Hub.

ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Clari

More on Affinity

Keep looking

Other head to heads