Sales Enablement · head to head
Claap vs EspoCRM

Claap
Sales Enablement
Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch
- From
- Free
- Rated
- -

EspoCRM
CRM
AGPL open source CRM in PHP that you can self-host free or buy as cloud with seat minimums
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; EspoCRM the AGPLv3 licence obliges you to publish source modifications if you make the modified software available over a network, which blocks resellers who want to offer a customised hosted version without opening their code.
- They diverge on capability: Claap covers Meeting recording, EspoCRM covers Entity manager.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Claap and EspoCRM actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Claap
- Meeting recording
- AI notes and summaries
- CRM auto-complete
- Free viewer and guest seats
- Async video
- Sales coaching
- Deal collaboration spaces
- Agent gallery
Only in EspoCRM
- Entity manager
- Dynamic logic
- Email integration
- Sales pipeline
- Case management
- Reports and dashboards
- Workflow automation
- REST API
What people use each for
The jobs each tool is most often brought in to do.
Claap
- A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot EspoCRM
- A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot EspoCRM
- A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot EspoCRM
- A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot EspoCRM
EspoCRM
- A small business that wants a CRM on its own hosting with no per-seat fee and no vendor holding its customer datanot Claap
- A public sector or healthcare team with data residency rules that rule out US-hosted commercial CRMnot Claap
- A developer or agency needing a CRM whose data model can be extended into a bespoke entity structure through configurationnot Claap
- An organisation with many light users, where self-hosting avoids paying seat prices for people who open the CRM twice a monthnot Claap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Claap
- Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
- The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
- Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
- The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
- As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.
EspoCRM
- The AGPLv3 licence obliges you to publish source modifications if you make the modified software available over a network, which blocks resellers who want to offer a customised hosted version without opening their code.
- Cloud plans carry seat minimums of three, five and ten users, so a two-person consultancy pays for three seats and a small team wanting the Ultimate features pays for ten.
- Record ceilings are real on the cheaper cloud tiers, with Basic capped at 100,000 records, and hitting the cap means a tier upgrade rather than a small overage charge.
- Marketing automation, sequences and native telephony are thin compared with HubSpot or Zoho, so most deployments end up wiring in a separate mailing tool and a separate dialler.
- Self-hosting shifts the entire cost to your own team: PHP version upgrades, database backups and security patching are yours, and a neglected instance becomes an internet-facing liability holding your customer list.
Pricing, plan by plan
Claap
Free- BasicFree
- Ten videos per user
- Three hundred minutes total
- Free contributor and guest access
- Starter$8/month
- Billed yearly
- AI meeting notes
- Unlimited recording for the licensed contributor
- Pro$24/month
- Billed yearly
- CRM auto-complete
- Sales coaching and scorecards
- Business and Enterprise$undefined/month
- Advanced security and administration
- Custom agent automations
- Dedicated support
EspoCRM
Free- Self-hostedFree
- AGPLv3 licence, no fee
- Runs on PHP with MySQL or MariaDB
- Advanced Pack, Sales Pack and other extensions sold separately as one-off purchases
- Cloud Basic$15/month
- Three-user minimum
- 3GB storage per user
- Up to 100,000 records
- Cloud Enterprise$25/month
- Five-user minimum
- 10GB storage per user
- Up to 10 million records, extendable for a fee
- Cloud Ultimate$69/month
- Ten-user minimum
- 400GB total storage
- Unlimited records
Which should you pick?
Choose Claap if
- You need meeting recording.
- You want to start without paying.
- You work on Web, macOS, Windows, Chrome extension.
- You also want ai notes and summaries.
Choose EspoCRM if
- You need entity manager.
- You want to start without paying.
- You work on Web, Linux, Docker, iOS, Android.
- You also want dynamic logic.
Questions people ask
- Is Claap or EspoCRM better?
- Neither clearly leads. Claap starts at Free and EspoCRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Claap or EspoCRM?
- Claap starts at Free and EspoCRM at Free.
- Does Claap or EspoCRM run on more platforms?
- Claap runs on Web, macOS, Windows, Chrome extension. EspoCRM runs on Web, Linux, Docker, iOS, Android.
- Can I use Claap for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Claap best used for?
- Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what EspoCRM is typically brought in for.
- What can Claap do that EspoCRM cannot?
- Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. EspoCRM covers Entity manager, Dynamic logic, Email integration, Sales pipeline.
Answered from the vendors’ own pages
Claap: Why is Claap cheaper than per-seat competitors?
Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.
EspoCRM: Is the self-hosted version really full featured?
The core CRM is, but several paid extension packs including Advanced Pack for reports and BPM are sold separately as one-off purchases and are not in the free download.
Claap: What does it cost?
Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.
EspoCRM: What are the cloud seat minimums?
Three users on Basic, five on Enterprise and ten on Ultimate, so the advertised per-user rate is not the smallest bill you can pay.
Claap: Does it write to the CRM?
Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.
EspoCRM: What does it need to run?
PHP, MySQL or MariaDB and a web server. It installs on ordinary shared hosting or a small VPS, which is unusual for a modern CRM.
Claap: Is it suitable for enterprise?
It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.
EspoCRM: Can I move from cloud to self-hosted later?
Yes. EspoCRM states customers own their database and data files, so an export and reinstall is possible, though you take on all maintenance when you do.
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