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Business Intelligence · head to head

Chartio vs Ruler Analytics

Chartio logo

Chartio

Business Intelligence

Cloud-based data exploration (discontinued)

From
On request
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Chartio product was discontinued and sunset on March 1, 2022 after company acquisition by Atlassian; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Chartio covers Visual Query Builder, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Chartio and Ruler Analytics actually diverge.

Attributes where Chartio and Ruler Analytics differ
AttributeChartioRuler Analytics
Starting priceOn request£299/month
CategoryBusiness IntelligenceMarketing
Founded20102012

Identical on both: pricing model (Unknown), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartio

  • Visual Query Builder
  • Interactive Dashboards
  • Data Blending
  • Collaboration
  • Embedding
  • PostgreSQL
  • MySQL
  • Redshift

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Chartio

  • Drag and drop chart building over SQL databasesnot Ruler Analytics
  • Shared business dashboards for non-technical teamsnot Ruler Analytics
  • Exploring warehouse data without writing SQLnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Chartio
  • ROI measurementnot Chartio
  • Lead trackingnot Chartio
  • Revenue attributionnot Chartio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartio

  • Product was discontinued and sunset on March 1, 2022 after company acquisition by Atlassian
  • No current pricing available as service no longer operates
  • Users were migrated to alternative Atlassian solutions

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Chartio

On request
  • DiscontinuedFree
    • Service ended March 2022

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Chartio if

  • You need visual query builder.
  • You also want interactive dashboards.
Chartio review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Chartio or Ruler Analytics better?
Neither clearly leads. Chartio starts at On request and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartio or Ruler Analytics?
Chartio starts at On request and Ruler Analytics at £299/month.
Does Chartio or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Chartio best used for?
Chartio is most often used for drag and drop chart building over sql databases, shared business dashboards for non-technical teams, exploring warehouse data without writing sql. Of those, drag and drop chart building over sql databases and shared business dashboards for non-technical teams are not what Ruler Analytics is typically brought in for.
What can Chartio do that Ruler Analytics cannot?
Chartio covers Visual Query Builder, Interactive Dashboards, Data Blending, Collaboration. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Chartio: Is Chartio still available?

No, Chartio was discontinued on March 1, 2022. The product was acquired by Atlassian and the service was shut down. Users were offered migration to alternative solutions.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Chartio: What should I use instead of Chartio after its discontinuation?

Atlassian, which acquired Chartio, recommends users migrate to other data visualization and business intelligence tools within the Atlassian ecosystem or compatible alternatives.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Chartio: Can I still access Chartio's pricing information?

No, historical pricing is not relevant as Chartio ceased operations in March 2022. Any archived pricing information would not reflect current market options.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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