Softwr

Accounting · head to head

Carta vs Pilot

Carta logo

Carta

Accounting

Cap table, equity and 409A valuation software built around United States private company practice

From
$29/month
Rated
-
Full reviewWebsite
Pilot logo

Pilot

Recruitment

Bookkeeping, CFO, and tax for startups

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Carta pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.; Pilot the Essentials bookkeeping plan at $99 per month covers up to $100,000 in monthly expenses, and is cash-basis only using bank and credit card data
  • They diverge on capability: Carta covers Cap table of record, Pilot covers Bookkeeping.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Carta and Pilot actually diverge.

Attributes where Carta and Pilot differ
AttributeCartaPilot
Starting price$29/monthOn request
PlatformsWeb, Ios, AndroidWeb
CategoryAccountingRecruitment
Founded20122017

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Carta

  • Cap table of record
  • 409A valuations
  • Electronic issuance
  • Vesting and exercise
  • Employee portal
  • Scenario modelling
  • Waterfall analysis
  • ASC 718 expense reporting

Only in Pilot

  • Bookkeeping
  • CFO services
  • Tax preparation
  • R&D tax credits
  • Financial reporting
  • QuickBooks
  • Stripe
  • Brex

What people use each for

The jobs each tool is most often brought in to do.

Carta

  • A startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read itnot Pilot
  • A company issuing options to employees for the first time and needing a defensible 409A before it can set a strike pricenot Pilot
  • A finance team preparing its first audit and needing ASC 718 stock compensation schedules that tie to the grant recordsnot Pilot
  • A venture fund that wants LP reporting, capital calls and SPV administration handled outside a spreadsheetnot Pilot

Pilot

  • Small business bookkeeping and accountingnot Carta
  • Tax preparation and filingnot Carta
  • CFO consulting for startupsnot Carta
  • Payroll and HR administrationnot Carta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Carta

  • Pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.
  • The cap table is a legal record assembled from years of board consents, so migrating to another provider means re-entering historical transactions and having counsel confirm the rebuilt table matches the signed documents, which is why most companies stay whatever they think of the service.
  • The product is built around United States company law and tax practice, Delaware entities, 409A and ASC 718, so a company incorporated in the United Kingdom, Europe or elsewhere gets a record keeping tool while the valuation and compliance features that carry the price are of limited or no use.
  • 409A valuations are delivered on a cadence and require a refresh after each material event or every twelve months, so a company that raises or changes materially is repeatedly back in a valuation process with fees and turnaround time attached, and a late valuation blocks option issuance.
  • Carta drew sustained criticism in 2024 over how customer cap table data intersected with its secondary trading business, and although it exited that activity the episode is a live reason to check what a vendor holding your ownership record is permitted to do with it.

Pilot

  • The Essentials bookkeeping plan at $99 per month covers up to $100,000 in monthly expenses, and is cash-basis only using bank and credit card data
  • A dedicated US-based bookkeeper, accrual-basis books and phone support require the Core plan, which is contact sales and billed annually
  • Core caps bill management at 10 vendor bills per month
  • Keeping an existing QuickBooks account with historical data requires the Custom plan
  • Accounts receivable, accounts payable, payroll administration and CFO advisory are Custom plan only
  • Monthly reports arrive on the 10th business day on Core and the 6th business day only on Custom
  • Tax filing is sold separately, starting at $1,000 per year for single member LLCs and $2,000 per year for partnerships and S-Corps, billed annually
  • The tax service must be purchased together with Pilot Bookkeeping
  • Partnership and S-Corp tax filing includes up to 25 1099-NEC filings

Pricing, plan by plan

Carta

$29/month
  • LaunchFree
    • Cap table
    • Stakeholder management
  • Seed$360/year
    • 409A valuations
    • Option exercising
    • Scenarios

Pilot

On request
  • Bookkeeping Essentials$99/month
    • Up to $100,000 in monthly expenses
    • AI-powered transaction categorization
    • Monthly closing
  • Bookkeeping CoreFree
    • Dedicated US-based bookkeeper
    • Cash or accrual-basis bookkeeping
    • Bill management for up to 10 vendor bills monthly
  • Tax Single Member LLC$1000/year
    • Federal and state income tax filing
    • Schedule C reporting
  • Tax Partnerships & S-Corps$2000/year
    • Federal and state filings
    • Up to 25 1099-NEC filings

Which should you pick?

Choose Carta if

  • You need cap table of record.
  • You work on Web, Ios, Android.
  • You also want 409a valuations.
Carta review

Choose Pilot if

  • You need bookkeeping.
  • You also want cfo services.
Pilot review

Questions people ask

Is Carta or Pilot better?
Neither clearly leads. Carta starts at $29/month and Pilot at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Carta or Pilot?
Carta starts at $29/month and Pilot at On request.
Does Carta or Pilot run on more platforms?
Carta runs on Web, Ios, Android. Pilot runs on Web.
What is Carta best used for?
Carta is most often used for a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it, a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price, a finance team preparing its first audit and needing asc 718 stock compensation schedules that tie to the grant records, a venture fund that wants lp reporting, capital calls and spv administration handled outside a spreadsheet. Of those, a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it and a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price are not what Pilot is typically brought in for.
What can Carta do that Pilot cannot?
Carta covers Cap table of record, 409A valuations, Electronic issuance, Vesting and exercise. Pilot covers Bookkeeping, CFO services, Tax preparation, R&D tax credits.

Answered from the vendors’ own pages

Carta: Do I need Carta before I have employees with options?

No. Before options exist a spreadsheet reviewed by your lawyer is usually enough. The pressure to move normally comes at a priced round, or the first time you need a 409A to set a strike price.

Pilot: What is the starting price for Pilot bookkeeping?

Bookkeeping Essentials starts at $99/month and includes up to $100,000 in monthly expenses with AI-powered categorization. Bookkeeping Core pricing starts at $0/month (billed annually) with a dedicated US-based bookkeeper.

Source
Carta: Is the 409A included in the subscription?

The subscription tiers bundle valuations differently and refreshes after material events can carry additional cost. Check what triggers a chargeable revaluation before you sign, because raising a round is exactly the moment you will need one.

Pilot: What tax services does Pilot offer?

Pilot offers tax filing starting at $1,000/year for Single Member LLCs, $2,000/year for Partnerships & S-Corps, and $2,450/year for C-Corps, each including federal and state filings.

Source
Carta: Can my accountant get the stock compensation numbers out of it?

Yes, it produces ASC 718 expense schedules and exports. If your accounts are prepared under a different framework, expect the schedules to be a starting point that your accountant reworks rather than something they post directly.

Pilot: How much do Pilot CFO services cost?

CFO Basic starts at $1,750/month (billed annually) with monthly consultation; CFO Essentials at $3,150/month (billed annually) with bi-weekly calls; CFO Custom at $5,250/month (billed annually) with weekly calls and strategic planning.

Source
Carta: Is it useful for a company outside the United States?

It can hold the share register and grants, and it does support some non United States structures. The 409A and United States tax workflow will not apply to you, so weigh it against local alternatives that understand your filings.

Carta: How hard is it to leave?

Harder than the export button suggests. You can export the data, but the receiving system has to reproduce every historical grant, cancellation and transfer, and someone has to verify the result against the original signed consents.

Carta: Who normally pays for it, the company or the investors?

The company, even though investors and counsel are frequent users. That is the usual complaint about the pricing model: the party paying is not the only party benefiting.

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