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Accounting · head to head

Carta vs Money Forward Cloud

Carta logo

Carta

Accounting

Cap table, equity and 409A valuation software built around United States private company practice

From
$29/month
Rated
-
Money Forward Cloud logo

Money Forward Cloud

Accounting

Japanese cloud accounting, payroll and back office suite built for Japanese tax law and filing

From
On request
Rated
-

The short version

  • Each has a real cost: Carta pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.; Money Forward Cloud the product, its help documentation and its support operate in Japanese, so a finance function without a fluent Japanese reader cannot run it unaided regardless of any English language marketing, and hiring for that is the real cost of adoption.
  • They diverge on capability: Carta covers Cap table of record, Money Forward Cloud covers Japanese consumption tax handling.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Carta and Money Forward Cloud actually diverge.

Attributes where Carta and Money Forward Cloud differ
AttributeCartaMoney Forward Cloud
Starting price$29/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb
Founded2012Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Accounting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Carta

  • Cap table of record
  • 409A valuations
  • Electronic issuance
  • Vesting and exercise
  • Employee portal
  • Scenario modelling
  • Waterfall analysis
  • ASC 718 expense reporting

Only in Money Forward Cloud

  • Japanese consumption tax handling
  • Qualified invoice support
  • Electronic record keeping
  • Bank and card feeds
  • Automated journal proposal
  • Invoicing
  • Payroll
  • Attendance and leave

What people use each for

The jobs each tool is most often brought in to do.

Carta

  • A startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read itnot Money Forward Cloud
  • A company issuing options to employees for the first time and needing a defensible 409A before it can set a strike pricenot Money Forward Cloud
  • A finance team preparing its first audit and needing ASC 718 stock compensation schedules that tie to the grant recordsnot Money Forward Cloud
  • A venture fund that wants LP reporting, capital calls and SPV administration handled outside a spreadsheetnot Money Forward Cloud

Money Forward Cloud

  • A Japanese small or medium company moving off desktop bookkeeping and needing qualified invoice and electronic record keeping compliancenot Carta
  • A Japanese subsidiary of a foreign group that must file locally in Japan while reporting upward in the group's own systemnot Carta
  • A growing Japanese company that wants payroll, attendance and social insurance administration in the same suite as the ledgernot Carta
  • A tax accountancy practice standardising its client base on one cloud product with a practitioner access rolenot Carta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Carta

  • Pricing scales with the number of stakeholders on the cap table, so a company that grants options broadly pays a rising annual fee for employees and small angels who sign in once a year, and the cost keeps climbing after the round that justified it is spent.
  • The cap table is a legal record assembled from years of board consents, so migrating to another provider means re-entering historical transactions and having counsel confirm the rebuilt table matches the signed documents, which is why most companies stay whatever they think of the service.
  • The product is built around United States company law and tax practice, Delaware entities, 409A and ASC 718, so a company incorporated in the United Kingdom, Europe or elsewhere gets a record keeping tool while the valuation and compliance features that carry the price are of limited or no use.
  • 409A valuations are delivered on a cadence and require a refresh after each material event or every twelve months, so a company that raises or changes materially is repeatedly back in a valuation process with fees and turnaround time attached, and a late valuation blocks option issuance.
  • Carta drew sustained criticism in 2024 over how customer cap table data intersected with its secondary trading business, and although it exited that activity the episode is a live reason to check what a vendor holding your ownership record is permitted to do with it.

Money Forward Cloud

  • The product, its help documentation and its support operate in Japanese, so a finance function without a fluent Japanese reader cannot run it unaided regardless of any English language marketing, and hiring for that is the real cost of adoption.
  • The tax logic is Japanese, so it cannot serve as the accounting system for entities filing anywhere else, and a group with Japanese and foreign entities ends up running two ledgers with a manual consolidation between them.
  • Modules are licensed separately with per user and per employee components, so accounting, payroll, attendance, expenses and invoicing bought together cost several times the headline accounting plan and the bill grows with every hire.
  • Bank connectivity in Japan relies substantially on scraping and delegated access rather than on a standardised open banking interface, so feeds break after bank site changes and reconciliation stalls until the connector is fixed.
  • In Japanese small business the tax accountant usually chooses the bookkeeping software, and practitioners are divided between Money Forward, freee and Yayoi, so picking it when your accountant works in another product means either paying them to learn it or changing accountant.

Pricing, plan by plan

Carta

$29/month
  • LaunchFree
    • Cap table
    • Stakeholder management
  • Seed$360/year
    • 409A valuations
    • Option exercising
    • Scenarios

Money Forward Cloud

On request

No published plan breakdown. See the Money Forward Cloud review.

Which should you pick?

Choose Carta if

  • You need cap table of record.
  • You work on Web, Ios, Android.
  • You also want 409a valuations.

Choose Money Forward Cloud if

  • You need japanese consumption tax handling.
  • You also want qualified invoice support.

Questions people ask

Is Carta or Money Forward Cloud better?
Neither clearly leads. Carta starts at $29/month and Money Forward Cloud at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Carta or Money Forward Cloud?
Carta starts at $29/month and Money Forward Cloud at On request.
Does Carta or Money Forward Cloud run on more platforms?
Carta runs on Web, Ios, Android. Money Forward Cloud runs on Web.
What is Carta best used for?
Carta is most often used for a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it, a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price, a finance team preparing its first audit and needing asc 718 stock compensation schedules that tie to the grant records, a venture fund that wants lp reporting, capital calls and spv administration handled outside a spreadsheet. Of those, a startup that has just closed a priced round and whose investors and counsel expect the cap table to live somewhere they can read it and a company issuing options to employees for the first time and needing a defensible 409a before it can set a strike price are not what Money Forward Cloud is typically brought in for.
What can Carta do that Money Forward Cloud cannot?
Carta covers Cap table of record, 409A valuations, Electronic issuance, Vesting and exercise. Money Forward Cloud covers Japanese consumption tax handling, Qualified invoice support, Electronic record keeping, Bank and card feeds.

Answered from the vendors’ own pages

Carta: Do I need Carta before I have employees with options?

No. Before options exist a spreadsheet reviewed by your lawyer is usually enough. The pressure to move normally comes at a priced round, or the first time you need a 409A to set a strike price.

Money Forward Cloud: Can I use it if I do not read Japanese?

Not realistically on your own. The interface, support and the tax concepts themselves are Japanese. Companies that succeed with it have a bilingual bookkeeper or an English speaking tax accountant operating it.

Carta: Is the 409A included in the subscription?

The subscription tiers bundle valuations differently and refreshes after material events can carry additional cost. Check what triggers a chargeable revaluation before you sign, because raising a round is exactly the moment you will need one.

Money Forward Cloud: Does it handle the qualified invoice system?

Yes. Capturing and validating supplier registration numbers and retaining invoices in the required form is one of the main reasons Japanese companies moved to it around the 2023 introduction.

Carta: Can my accountant get the stock compensation numbers out of it?

Yes, it produces ASC 718 expense schedules and exports. If your accounts are prepared under a different framework, expect the schedules to be a starting point that your accountant reworks rather than something they post directly.

Money Forward Cloud: How does it compare with freee?

Both are Japanese cloud suites covering similar ground. freee is often described as easier for non accountants, Money Forward as closer to conventional bookkeeping and preferred by many tax accountants. The practical tiebreaker is which one your accountant already uses.

Carta: Is it useful for a company outside the United States?

It can hold the share register and grants, and it does support some non United States structures. The 409A and United States tax workflow will not apply to you, so weigh it against local alternatives that understand your filings.

Money Forward Cloud: Can it file my corporate tax return?

The suite supports the bookkeeping and much of the preparation, and there are filing oriented products in the family, but Japanese corporate tax filing is normally done by a licensed tax accountant. Treat it as the record keeping layer, not the filer.

Carta: How hard is it to leave?

Harder than the export button suggests. You can export the data, but the receiving system has to reproduce every historical grant, cancellation and transfer, and someone has to verify the result against the original signed consents.

Money Forward Cloud: Is it usable for a company outside Japan?

No, not as an accounting system. Its value is the Japanese tax and filing logic, and none of that applies elsewhere.

Carta: Who normally pays for it, the company or the investors?

The company, even though investors and counsel are frequent users. That is the usual complaint about the pricing model: the party paying is not the only party benefiting.

Money Forward Cloud: What does it cost to add payroll?

Payroll is a separate module with its own subscription and a per employee element, as are attendance and expenses. Price the whole stack for your headcount rather than the accounting plan alone.

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