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Software · head to head

Capsule vs Apollo.io

Capsule logo

Capsule

Software

Visual CRM for small teams

From
$19/month
Rated
-
Full reviewWebsite
Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • They diverge on capability: Capsule covers Contact management, Apollo.io covers Contact database.

Where they differ

Only the attributes on which Capsule and Apollo.io actually diverge.

Attributes where Capsule and Apollo.io differ
AttributeCapsuleApollo.io
Starting price$19/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20082020

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capsule

  • Contact management
  • Deal tracking
  • Task management
  • Email sync
  • Activity timeline
  • Zapier
  • Google Apps
  • Ios support

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Both cover

  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Capsule

  • Simple contact and pipeline CRM for a small teamnot Apollo.io
  • Tracking deals and follow-up tasksnot Apollo.io
  • Linking emails and notes to contact recordsnot Apollo.io
  • Multiple sales pipelines on the paid tiersnot Apollo.io

Apollo.io

  • Lead generationnot Capsule
  • Prospect researchnot Capsule
  • Sales automationnot Capsule

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capsule

  • The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
  • Per-user prices are not shown as figures on the pricing page, only as tier names
  • Ultimate is quote-only

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Pricing, plan by plan

Capsule

$19/month
  • Starter$19/month
    • Contact management
    • Task tracking
  • Professional$39/month
    • Everything in Starter
    • Pipeline management
    • Reporting
  • Enterprise$99/month
    • Everything in Professional
    • Custom fields
    • API access

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Which should you pick?

Choose Capsule if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want deal tracking.
Capsule review

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Questions people ask

Is Capsule or Apollo.io better?
Neither clearly leads. Capsule starts at $19/month and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capsule or Apollo.io?
Apollo.io has a free tier; the other does not. Paid plans start at $19/month for Capsule and Free for Apollo.io.
Does Capsule or Apollo.io run on more platforms?
Capsule runs on Web, Ios, Android. Apollo.io runs on Web.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Capsule starts at $19/month.
What is Capsule best used for?
Capsule is most often used for simple contact and pipeline crm for a small team, tracking deals and follow-up tasks, linking emails and notes to contact records, multiple sales pipelines on the paid tiers. Of those, simple contact and pipeline crm for a small team and tracking deals and follow-up tasks are not what Apollo.io is typically brought in for.
What can Capsule do that Apollo.io cannot?
Capsule covers Contact management, Deal tracking, Task management, Email sync. Apollo.io covers Contact database, Email finder, Lead search, Automation. Both handle Slack, GDPR, Cloud deployment, Web support.
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Related pages

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