Is BuzzSumo or Serpstat better?

Neither clearly leads. BuzzSumo starts at $199/month and Serpstat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, BuzzSumo or Serpstat?

BuzzSumo starts at $199/month and Serpstat at On request.

Does BuzzSumo or Serpstat run on more platforms?

BuzzSumo runs on web. Serpstat runs on Web.

What is BuzzSumo best used for?

BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Serpstat is typically brought in for.

What can BuzzSumo do that Serpstat cannot?

BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach.

Software · head to head

BuzzSumo vs Serpstat

BuzzSumo

Software

Content research and media outreach platform for trends, mentions, and influencer discovery

From: $199/month
Rated: -

Full review Website

Serpstat

Software

All-in-One SEO platform

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000

Where they differ

Only the attributes on which BuzzSumo and Serpstat actually diverge.

Attributes where BuzzSumo and Serpstat differ
Attribute	BuzzSumo	Serpstat
Starting price	$199/month	On request

Identical on both: pricing model (subscription), free tier (No), platforms (web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuzzSumo

Content Analyzer
Trending Feeds
Question Analyzer
Media database and outreach
Coverage reports
Alerts

Only in Serpstat

Nothing recorded that BuzzSumo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

BuzzSumo

Finding trending content topics before writing new articlesnot Serpstat
PR teams pitching journalists via the media databasenot Serpstat
Tracking brand and competitor mentions across the webnot Serpstat
Analyzing which existing content earns the most engagementnot Serpstat

Serpstat

No use cases recorded yet. See the Serpstat review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuzzSumo

Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.

Serpstat

Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

BuzzSumo

$199/month

Content Creation$199/month
- 1 user
- Unlimited searches
- 2 alerts
PR & Comms$299/month
- 5 users
- 5 alerts
- Media database & outreach
Suite$499/month
- 10 users
- 10 alerts
- YouTube Analyzer
Enterprise$999/month
- 30 users
- 50 alerts
- RSS feed sync

Serpstat

On request

No published plan breakdown. See the Serpstat review.

Which should you pick?

Choose BuzzSumo if

You need content analyzer.
You work on web.
You also want trending feeds.

BuzzSumo review

Choose Serpstat if

Nothing in the data separates Serpstat from BuzzSumo on the points above - pick on price and on how each one feels to use.

Serpstat review

Questions people ask

Is BuzzSumo or Serpstat better?: Neither clearly leads. BuzzSumo starts at $199/month and Serpstat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuzzSumo or Serpstat?: BuzzSumo starts at $199/month and Serpstat at On request.
Does BuzzSumo or Serpstat run on more platforms?: BuzzSumo runs on web. Serpstat runs on Web.
What is BuzzSumo best used for?: BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Serpstat is typically brought in for.
What can BuzzSumo do that Serpstat cannot?: BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach.

Answered from the vendors’ own pages

BuzzSumo: What does BuzzSumo cost?

Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.

Source

BuzzSumo: Can I cancel my subscription anytime?

Users can cancel at any time, though they remain billed for the full duration of the current subscription period.

Source

BuzzSumo: What does BuzzSumo integrate with?

The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.

Source

BuzzSumo vs Serpstat

BuzzSumo

Serpstat

The short version

Where they differ

What each one covers

Only in BuzzSumo

Only in Serpstat

What people use each for

BuzzSumo

Serpstat

Where each one falls short

BuzzSumo

Serpstat

Pricing, plan by plan

BuzzSumo

Serpstat

Which should you pick?

Choose BuzzSumo if

Choose Serpstat if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on BuzzSumo

More on Serpstat

Keep looking

Other head to heads