Is BuzzSumo or Frase better?

Neither clearly leads. BuzzSumo starts at $199/month and Frase at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, BuzzSumo or Frase?

BuzzSumo starts at $199/month and Frase at $49/month.

Does BuzzSumo or Frase run on more platforms?

Both run on web, so platform support will not decide this one for you.

What is BuzzSumo best used for?

BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Frase is typically brought in for.

What can BuzzSumo do that Frase cannot?

BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits.

Content Creation · head to head

BuzzSumo vs Frase

BuzzSumo

Content Creation

Content research and media outreach platform for trends, mentions, and influencer discovery

From: $199/month
Rated: -

Full review Website

Frase

SEO & Website Optimization

AI content optimization and research tool for briefs, drafts, and SEO audits

From: $49/month
Rated: -

Full review Website

The short version

Each has a real cost: BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.; Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
They diverge on capability: BuzzSumo covers Content Analyzer, Frase covers Content briefs and outlines.

Where they differ

Only the attributes on which BuzzSumo and Frase actually diverge.

Attributes where BuzzSumo and Frase differ
Attribute	BuzzSumo	Frase
Starting price	$199/month	$49/month
Category	Content Creation	SEO & Website Optimization

Identical on both: pricing model (subscription), free tier (No), platforms (web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuzzSumo

Content Analyzer
Trending Feeds
Question Analyzer
Media database and outreach
Coverage reports
Alerts

Only in Frase

Content briefs and outlines
AI article drafting
Content Guard monitoring
Content audits
CMS publishing
Internal linking suggestions

What people use each for

The jobs each tool is most often brought in to do.

BuzzSumo

Finding trending content topics before writing new articlesnot Frase
PR teams pitching journalists via the media databasenot Frase
Tracking brand and competitor mentions across the webnot Frase
Analyzing which existing content earns the most engagementnot Frase

Frase

Building SEO content briefs from competitor researchnot BuzzSumo
Drafting articles with AI assisted by SERP datanot BuzzSumo
Monitoring published content for ranking drops via Content Guardnot BuzzSumo
Auditing existing site content at scalenot BuzzSumo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuzzSumo

Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.

Frase

The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

Pricing, plan by plan

BuzzSumo

$199/month

Content Creation$199/month
- 1 user
- Unlimited searches
- 2 alerts
PR & Comms$299/month
- 5 users
- 5 alerts
- Media database & outreach
Suite$499/month
- 10 users
- 10 alerts
- YouTube Analyzer
Enterprise$999/month
- 30 users
- 50 alerts
- RSS feed sync

Frase

$49/month

Starter$49/month
- 1 seat, 1 site
- 10 articles/month
- 50 audit pages/month
Professional$129/month
- 3 seats, 5 sites
- 40 articles/month
- 250 audit pages/month
Scale$299/month
- 5 seats, 10 domains
- 100 articles/month
- 1,000 audit pages/month
Enterprise$undefined/month
- White-label portals
- SSO/SAML
- Dedicated account manager

Which should you pick?

Choose BuzzSumo if

You need content analyzer.
You work on web.
You also want trending feeds.

BuzzSumo review

Choose Frase if

You need content briefs and outlines.
You work on web.
You also want ai article drafting.

Frase review

Questions people ask

Is BuzzSumo or Frase better?: Neither clearly leads. BuzzSumo starts at $199/month and Frase at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuzzSumo or Frase?: BuzzSumo starts at $199/month and Frase at $49/month.
Does BuzzSumo or Frase run on more platforms?: Both run on web, so platform support will not decide this one for you.
What is BuzzSumo best used for?: BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Frase is typically brought in for.
What can BuzzSumo do that Frase cannot?: BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits.

Answered from the vendors’ own pages

BuzzSumo: What does BuzzSumo cost?

Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.

Source

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source

BuzzSumo: Can I cancel my subscription anytime?

Users can cancel at any time, though they remain billed for the full duration of the current subscription period.

Source

Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source

BuzzSumo: What does BuzzSumo integrate with?

The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.

Source

Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source

Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source

BuzzSumo vs Frase

BuzzSumo

Frase

The short version

Where they differ

What each one covers

Only in BuzzSumo

Only in Frase

What people use each for

BuzzSumo

Frase

Where each one falls short

BuzzSumo

Frase

Pricing, plan by plan

BuzzSumo

Frase

Which should you pick?

Choose BuzzSumo if

Choose Frase if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on BuzzSumo

More on Frase

Keep looking

Other head to heads