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Software · head to head

Brex vs Northbeam

Brex logo

Brex

Software

The financial stack for growing businesses

From
$29/month
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brex the free Essentials tier is limited to two legal entities; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Brex covers Corporate cards, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Brex and Northbeam actually diverge.

Attributes where Brex and Northbeam differ
AttributeBrexNorthbeam
Starting price$29/month$1500/month
Pricing modelfreemiumUnknown
PlatformsWeb, Ios, AndroidWeb, API
Founded20172020

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brex

  • Corporate cards
  • Business accounts
  • Expense management
  • Bill pay
  • Travel
  • QuickBooks
  • NetSuite
  • Xero

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Brex

  • Corporate cards with spend controls for startupsnot Northbeam
  • Expense management and reimbursementsnot Northbeam
  • Travel booking inside the spend platformnot Northbeam
  • Bill pay and accounting system syncnot Northbeam
  • Multi-entity spend management on the paid tiersnot Northbeam

Northbeam

  • Marketing attributionnot Brex
  • Media optimizationnot Brex
  • Creative testingnot Brex
  • Budget allocationnot Brex

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brex

  • The free Essentials tier is limited to two legal entities
  • Premium is $12 per user per month, so cost scales with headcount using the card
  • Enterprise and Smart Card pricing is not published
  • Eligibility criteria are not stated anywhere on the pricing page, which matters for a product that extends credit

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Brex

$29/month
  • EssentialsFree
    • Corporate cards
    • Expense management
    • Bill pay
  • Premium$12/month
    • Advanced controls
    • Custom approvals
    • Travel booking

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Brex if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want business accounts.
Brex review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Brex or Northbeam better?
Neither clearly leads. Brex starts at $29/month and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brex or Northbeam?
Brex starts at $29/month and Northbeam at $1500/month.
Does Brex or Northbeam run on more platforms?
Brex runs on Web, Ios, Android. Northbeam runs on Web, API.
What is Brex best used for?
Brex is most often used for corporate cards with spend controls for startups, expense management and reimbursements, travel booking inside the spend platform, bill pay and accounting system sync. Of those, corporate cards with spend controls for startups and expense management and reimbursements are not what Northbeam is typically brought in for.
What can Brex do that Northbeam cannot?
Brex covers Corporate cards, Business accounts, Expense management, Bill pay. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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