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Booksy vs mParticle

Booksy logo

Booksy

Software

Book local beauty services

From
$29.99/month
Rated
-
Full reviewWebsite
mParticle logo

mParticle

Software

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Booksy the Boost marketplace feature charges a one time 30% fee on the first visit cost for each client it brings in; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • They diverge on capability: Booksy covers Online booking, mParticle covers Data collection.

Where they differ

Only the attributes on which Booksy and mParticle actually diverge.

Attributes where Booksy and mParticle differ
AttributeBooksymParticle
Starting price$29.99/month$500/month
Pricing modelsubscriptionusage-based
PlatformsWeb, Ios, AndroidWeb, Mobile
Founded20142013

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Booksy

  • Online booking
  • Calendar management
  • Client database
  • Automated reminders
  • Marketing tools
  • Reviews management
  • Mobile apps
  • Analytics dashboard

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Booksy

  • Appointment booking and client management for salons and barbersnot mParticle
  • Taking payments and deposits against bookingsnot mParticle

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Booksy
  • Building a customer data platform across web, mobile and server sourcesnot Booksy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Booksy

  • The Boost marketplace feature charges a one time 30% fee on the first visit cost for each client it brings in
  • Additional team members are $20 a month each on top of the $29.99 base
  • Card processing runs from 2.49% plus $0.10 to 2.69% plus $0.30 depending on how the payment is taken
  • Getting paid out within 30 minutes costs a further 1.5%
  • Card readers are bought separately at $53.10 or $219.85 plus shipping

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

Booksy

$29.99/month
  • Solo$29.99/month
    • Unlimited bookings
    • Client management
    • Mobile app
  • Team$49.99/month
    • Everything in Solo
    • Multiple staff
    • Staff scheduling
  • Business$79.99/month
    • Everything in Team
    • Multi-location
    • Priority support

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Booksy if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want calendar management.
Booksy review

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Questions people ask

Is Booksy or mParticle better?
Neither clearly leads. Booksy starts at $29.99/month and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Booksy or mParticle?
Booksy starts at $29.99/month and mParticle at $500/month.
Does Booksy or mParticle run on more platforms?
Booksy runs on Web, Ios, Android. mParticle runs on Web, Mobile.
What is Booksy best used for?
Booksy is most often used for appointment booking and client management for salons and barbers, taking payments and deposits against bookings. Of those, appointment booking and client management for salons and barbers and taking payments and deposits against bookings are not what mParticle is typically brought in for.
What can Booksy do that mParticle cannot?
Booksy covers Online booking, Calendar management, Client database, Automated reminders. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Cloud deployment, Web support.
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