Software · head to head
Bigtincan vs ReferralCandy
The short version
- Only ReferralCandy has a free tier, so it costs nothing to try first.
- Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; ReferralCandy limited transparency on pricing tiers without account registration
- They diverge on capability: Bigtincan covers AI content recommendations, ReferralCandy covers Automated referral tracking.
Where they differ
Only the attributes on which Bigtincan and ReferralCandy actually diverge.
| Attribute | Bigtincan | ReferralCandy |
|---|---|---|
| Starting price | On request | Free |
| Free tier | No | Yes |
| Platforms | Web, iOS, Android | Web, Shopify |
| Founded | 2008 | 2009 |
Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bigtincan
- AI content recommendations
- Mobile enablement
- Document automation
- Training
- Analytics
- Salesforce
- Microsoft Dynamics
- SAP
Only in ReferralCandy
- Automated referral tracking
- Customizable rewards
- Email campaigns
- Fraud detection
- A/B testing
- Shopify
- WooCommerce
- BigCommerce
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Bigtincan
- Customer Successnot ReferralCandy
- Sales Enablementnot ReferralCandy
- Ai Automationnot ReferralCandy
ReferralCandy
- affiliate marketing managementnot Bigtincan
- Workflow automationnot Bigtincan
- Reportingnot Bigtincan
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bigtincan
- No published pricing makes budgeting difficult and requires contacting sales for quotes
- Steep implementation and onboarding costs on top of per-user fees for enterprise plans
- Complex setup process requiring significant organizational change management to adopt
ReferralCandy
- Limited transparency on pricing tiers without account registration
- Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
- Email CC/BCC limitations for looping in stakeholders
Pricing, plan by plan
Bigtincan
On request- SMB$null/custom
- Average cost $17,937
- Sales enablement basics
- Mobile access
- Enterprise$null/custom
- Average cost $139,644
- Advanced features
- Dedicated support
ReferralCandy
FreeNo published plan breakdown. See the ReferralCandy review.
Which should you pick?
Choose Bigtincan if
- You need ai content recommendations.
- You work on Web, iOS, Android.
- You also want mobile enablement.
Choose ReferralCandy if
- You need automated referral tracking.
- You want to start without paying.
- You work on Web, Shopify.
- You also want customizable rewards.
Questions people ask
- Is Bigtincan or ReferralCandy better?
- Neither clearly leads. Bigtincan starts at On request and ReferralCandy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bigtincan or ReferralCandy?
- ReferralCandy has a free tier; the other does not. Paid plans start at On request for Bigtincan and Free for ReferralCandy.
- Does Bigtincan or ReferralCandy run on more platforms?
- Bigtincan runs on Web, iOS, Android. ReferralCandy runs on Web, Shopify.
- Can I use ReferralCandy for free?
- Yes. ReferralCandy has a free tier, so you can try it without paying. Bigtincan starts at On request.
- What is Bigtincan best used for?
- Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what ReferralCandy is typically brought in for.
- What can Bigtincan do that ReferralCandy cannot?
- Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Both handle Web support.
Answered from the vendors’ own pages
Bigtincan: Does Bigtincan publish transparent pricing?
No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.
SourceReferralCandy: Does ReferralCandy work with Shopify?
Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.
SourceBigtincan: What is included in Bigtincan's mobile capabilities?
Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.
SourceReferralCandy: What types of rewards can I offer?
ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.
SourceBigtincan: Does Bigtincan include AI-powered features?
Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.
SourceReferralCandy: Does ReferralCandy include fraud detection?
Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.
SourceRelated pages
More on ReferralCandy
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