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Affiliate Marketing · head to head

ReferralCandy vs ZoomInfo

ReferralCandy logo

ReferralCandy

Affiliate Marketing

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only ReferralCandy has a free tier, so it costs nothing to try first.
  • Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: ReferralCandy covers Automated referral tracking, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which ReferralCandy and ZoomInfo actually diverge.

Attributes where ReferralCandy and ZoomInfo differ
AttributeReferralCandyZoomInfo
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, ShopifyWeb
CategoryAffiliate MarketingSales Enablement
Founded20092007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • Shopify
  • WooCommerce
  • BigCommerce

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Salesforce
  • HubSpot

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ReferralCandy

  • affiliate marketing managementnot ZoomInfo
  • Workflow automationnot ZoomInfo
  • Reportingnot ZoomInfo

ZoomInfo

  • Lead generationnot ReferralCandy
  • Account-based marketingnot ReferralCandy
  • Sales accelerationnot ReferralCandy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is ReferralCandy or ZoomInfo better?
Neither clearly leads. ReferralCandy starts at Free and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ReferralCandy or ZoomInfo?
ReferralCandy has a free tier; the other does not. Paid plans start at Free for ReferralCandy and On request for ZoomInfo.
Does ReferralCandy or ZoomInfo run on more platforms?
ReferralCandy runs on Web, Shopify. ZoomInfo runs on Web.
Can I use ReferralCandy for free?
Yes. ReferralCandy has a free tier, so you can try it without paying. ZoomInfo starts at On request.
What is ReferralCandy best used for?
ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what ZoomInfo is typically brought in for.
What can ReferralCandy do that ZoomInfo cannot?
ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Web support.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
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Related pages

More on ReferralCandy

More on ZoomInfo

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