Softwr

Sales Enablement · head to head

Bigtincan vs GrowSurf

Bigtincan logo

Bigtincan

Sales Enablement

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite
GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GrowSurf has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; GrowSurf startup tier limited to 1 referral program
  • They diverge on capability: Bigtincan covers AI content recommendations, GrowSurf covers Referral tracking.

Where they differ

Only the attributes on which Bigtincan and GrowSurf actually diverge.

Attributes where Bigtincan and GrowSurf differ
AttributeBigtincanGrowSurf
Starting priceOn requestFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
CategorySales EnablementAffiliate Marketing
Founded20082017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Intercom
  • Segment

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Bigtincan

  • Customer Successnot GrowSurf
  • Sales Enablementnot GrowSurf
  • Ai Automationnot GrowSurf

GrowSurf

  • Launching customer referral programs without engineering overheadnot Bigtincan
  • White-label referral systems matching brand appearancenot Bigtincan
  • AI-powered reward suggestions and promotional copy generationnot Bigtincan
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Bigtincan

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Pricing, plan by plan

Bigtincan

On request
  • SMB$null/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$null/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

GrowSurf

Free

No published plan breakdown. See the GrowSurf review.

Which should you pick?

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Questions people ask

Is Bigtincan or GrowSurf better?
Neither clearly leads. Bigtincan starts at On request and GrowSurf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigtincan or GrowSurf?
GrowSurf has a free tier; the other does not. Paid plans start at On request for Bigtincan and Free for GrowSurf.
Does Bigtincan or GrowSurf run on more platforms?
Bigtincan runs on Web, iOS, Android. GrowSurf runs on Web.
Can I use GrowSurf for free?
Yes. GrowSurf has a free tier, so you can try it without paying. Bigtincan starts at On request.
What is Bigtincan best used for?
Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what GrowSurf is typically brought in for.
What can Bigtincan do that GrowSurf cannot?
Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
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