Softwr

Machine Learning · head to head

BigQuery ML vs Klipfolio

BigQuery ML logo

BigQuery ML

Machine Learning

Machine learning in BigQuery using SQL

From
Free
Rated
-
Klipfolio logo

Klipfolio

Business Intelligence

Dashboard and reporting for teams

From
Free
Rated
-

The short version

  • Each has a real cost: BigQuery ML not available in BigQuery's Standard edition, so the cheapest tier cannot use it; Klipfolio requires Formula knowledge for complex data transformations
  • They diverge on capability: BigQuery ML covers SQL-based ML, Klipfolio covers Pre-built Metrics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BigQuery ML and Klipfolio actually diverge.

Attributes where BigQuery ML and Klipfolio differ
AttributeBigQuery MLKlipfolio
Pricing modelusage-basedUnknown
PlatformsWebWeb, Mobile
CategoryMachine LearningBusiness Intelligence
Founded20082001

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BigQuery ML

  • SQL-based ML
  • AutoML Tables
  • Model export
  • Prediction functions
  • Feature preprocessing
  • BigQuery
  • Vertex AI
  • TensorFlow

Only in Klipfolio

  • Pre-built Metrics
  • Real-time Data
  • Custom Visualizations
  • Data Modeling
  • TV Display
  • Google Analytics
  • HubSpot
  • Salesforce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

BigQuery ML

  • Training models in SQL without exporting datanot Klipfolio
  • Linear and logistic regression on warehouse datanot Klipfolio
  • K-means clustering and matrix factorisation for recommendationsnot Klipfolio
  • Time series forecasting with ARIMA_PLUSnot Klipfolio
  • Running imported ONNX, TensorFlow or XGBoost models against BigQuery datanot Klipfolio

Klipfolio

  • KPI monitoringnot BigQuery ML
  • Real-time dashboardsnot BigQuery ML
  • TV dashboardsnot BigQuery ML
  • Team metricsnot BigQuery ML
  • Client reportingnot BigQuery ML

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BigQuery ML

  • Not available in BigQuery's Standard edition, so the cheapest tier cannot use it
  • Billed through BigQuery compute and storage rather than as its own product, so training cost tracks data scanned
  • Remote models incur extra Agent Platform charges on top
  • Externally trained model types such as boosted trees and AutoML run through Agent Platform rather than inside BigQuery

Klipfolio

  • Requires Formula knowledge for complex data transformations
  • Dashboard setup is time-consuming with each widget built individually
  • Performance slows with very large datasets or intricate dashboard complexity

Pricing, plan by plan

BigQuery ML

Free
  • Free TierFree
    • 10GB storage
    • 1TB queries
  • On-Demand$5/TB
    • Pay per TB scanned
    • ML training costs

Klipfolio

Free
  • PowerMetrics FreeFree
    • 3 users
    • 250 metric instances
    • Limited data sources
  • Klips Starter$90/month
    • 1-5 dashboards
    • Limited data sources
    • Basic customization
  • Klips Professional$350/month
    • Unlimited dashboards
    • All data connectors
    • Advanced formulas

Which should you pick?

Choose BigQuery ML if

  • You need sql-based ml.
  • You want to start without paying.
  • You also want automl tables.

Choose Klipfolio if

  • You need pre-built metrics.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want real-time data.

Questions people ask

Is BigQuery ML or Klipfolio better?
Neither clearly leads. BigQuery ML starts at Free and Klipfolio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BigQuery ML or Klipfolio?
BigQuery ML starts at Free and Klipfolio at Free.
Does BigQuery ML or Klipfolio run on more platforms?
BigQuery ML runs on Web. Klipfolio runs on Web, Mobile.
Can I use BigQuery ML for free?
Both have a free tier, so you can try either at no cost before committing.
What is BigQuery ML best used for?
BigQuery ML is most often used for training models in sql without exporting data, linear and logistic regression on warehouse data, k-means clustering and matrix factorisation for recommendations, time series forecasting with arima_plus. Of those, training models in sql without exporting data and linear and logistic regression on warehouse data are not what Klipfolio is typically brought in for.
What can BigQuery ML do that Klipfolio cannot?
BigQuery ML covers SQL-based ML, AutoML Tables, Model export, Prediction functions. Klipfolio covers Pre-built Metrics, Real-time Data, Custom Visualizations, Data Modeling. Both handle Web support.

Answered from the vendors’ own pages

BigQuery ML: How much does Google Cloud BigQuery ML cost?

BigQuery ML pricing is not specified separately on Google Cloud's pricing page. It follows the same pay-as-you-go model as BigQuery, charging per terabyte of data scanned during analysis. Customers receive $300 in free credits and can use 20+ products free up to monthly limits.

Source
Klipfolio: What is Klipfolio's pricing model?

Klipfolio offers two products: Klips (original dashboard builder) starting at $90/month, and PowerMetrics (metrics-focused) with a free plan for up to 3 users and 250 metrics. Both offer 14-day free trials.

Source
BigQuery ML: Does Google Cloud offer a free trial?

Yes, new customers get $300 in free credits and all customers can use 20+ Google Cloud products free up to their monthly usage limits.

Source
Klipfolio: How many data sources does Klipfolio support?

Klipfolio connects to over 140 data connectors including databases, APIs, spreadsheets, and SaaS applications for seamless data aggregation.

Source
Klipfolio: Do I need technical skills to use Klipfolio?

Basic dashboard creation uses drag-and-drop interface, but advanced features require Excel-like formulas and some data transformation knowledge. Non-technical users often need developer help for complex visualizations.

Source
Klipfolio: Can Klipfolio replace Tableau?

Klipfolio works better for smaller teams and faster setup, while Tableau offers deeper analysis and visual sophistication. Klipfolio is more cost-effective; Tableau is more powerful for enterprise analytics.

Source
Klipfolio: Is there a free version of Klipfolio?

PowerMetrics has a free plan supporting 3 users and 250 metric instances. Klips (the dashboard builder) offers a 14-day free trial but no permanent free tier.

Source
Share

Related pages

Other head to heads