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Machine Learning · head to head

BigQuery ML vs Grow

BigQuery ML logo

BigQuery ML

Machine Learning

Machine learning in BigQuery using SQL

From
Free
Rated
-
Full reviewWebsite
Grow logo

Grow

Business Intelligence

No-code BI for growing companies

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only BigQuery ML has a free tier, so it costs nothing to try first.
  • Each has a real cost: BigQuery ML not available in BigQuery's Standard edition, so the cheapest tier cannot use it; Grow the pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
  • They diverge on capability: BigQuery ML covers SQL-based ML, Grow covers No-code Setup.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BigQuery ML and Grow actually diverge.

Attributes where BigQuery ML and Grow differ
AttributeBigQuery MLGrow
Starting priceFree$500/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWebWeb, Mobile, Tv
CategoryMachine LearningBusiness Intelligence
Founded20082014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BigQuery ML

  • SQL-based ML
  • AutoML Tables
  • Model export
  • Prediction functions
  • Feature preprocessing
  • BigQuery
  • Vertex AI
  • TensorFlow

Only in Grow

  • No-code Setup
  • Unlimited Dashboards
  • Data Blending
  • Alerts
  • Embedding
  • Salesforce
  • HubSpot
  • QuickBooks

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

BigQuery ML

  • Training models in SQL without exporting datanot Grow
  • Linear and logistic regression on warehouse datanot Grow
  • K-means clustering and matrix factorisation for recommendationsnot Grow
  • Time series forecasting with ARIMA_PLUSnot Grow
  • Running imported ONNX, TensorFlow or XGBoost models against BigQuery datanot Grow

Grow

  • No-code dashboards and business intelligence for teams without analystsnot BigQuery ML
  • Blending data from more than 100 sources including BigQuery, PostgreSQL, Salesforce and HubSpotnot BigQuery ML
  • ETL, warehousing and visualisation in a single platformnot BigQuery ML

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BigQuery ML

  • Not available in BigQuery's Standard edition, so the cheapest tier cannot use it
  • Billed through BigQuery compute and storage rather than as its own product, so training cost tracks data scanned
  • Remote models incur extra Agent Platform charges on top
  • Externally trained model types such as boosted trees and AutoML run through Agent Platform rather than inside BigQuery

Grow

  • The pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
  • The only calls to action are Get Started Now and Watch Demo; there is no self-serve rate card
  • The vendor advertises unlimited users with no per-seat charges, which means the price driver is not disclosed at all

Pricing, plan by plan

BigQuery ML

Free
  • Free TierFree
    • 10GB storage
    • 1TB queries
  • On-Demand$5/TB
    • Pay per TB scanned
    • ML training costs

Grow

$500/month
  • Starter$500/month
    • Unlimited Users
    • 75+ Integrations
    • Support
  • Pro$1000/month
    • Advanced Features
    • Custom Integrations
    • Training

Which should you pick?

Choose BigQuery ML if

  • You need sql-based ml.
  • You want to start without paying.
  • You also want automl tables.
BigQuery ML review

Choose Grow if

  • You need no-code setup.
  • You work on Web, Mobile, Tv.
  • You also want unlimited dashboards.
Grow review

Questions people ask

Is BigQuery ML or Grow better?
Neither clearly leads. BigQuery ML starts at Free and Grow at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BigQuery ML or Grow?
BigQuery ML has a free tier; the other does not. Paid plans start at Free for BigQuery ML and $500/month for Grow.
Does BigQuery ML or Grow run on more platforms?
BigQuery ML runs on Web. Grow runs on Web, Mobile, Tv.
Can I use BigQuery ML for free?
Yes. BigQuery ML has a free tier, so you can try it without paying. Grow starts at $500/month.
What is BigQuery ML best used for?
BigQuery ML is most often used for training models in sql without exporting data, linear and logistic regression on warehouse data, k-means clustering and matrix factorisation for recommendations, time series forecasting with arima_plus. Of those, training models in sql without exporting data and linear and logistic regression on warehouse data are not what Grow is typically brought in for.
What can BigQuery ML do that Grow cannot?
BigQuery ML covers SQL-based ML, AutoML Tables, Model export, Prediction functions. Grow covers No-code Setup, Unlimited Dashboards, Data Blending, Alerts. Both handle Web support.

Answered from the vendors’ own pages

BigQuery ML: How much does Google Cloud BigQuery ML cost?

BigQuery ML pricing is not specified separately on Google Cloud's pricing page. It follows the same pay-as-you-go model as BigQuery, charging per terabyte of data scanned during analysis. Customers receive $300 in free credits and can use 20+ products free up to monthly limits.

Source
Grow: How much does Grow cost?

Grow does not publish pricing on their website. They offer a request-a-free-trial model that requires contacting their sales team. Pricing is determined by contacting sales through their contact form or trial request process.

Source
BigQuery ML: Does Google Cloud offer a free trial?

Yes, new customers get $300 in free credits and all customers can use 20+ Google Cloud products free up to their monthly usage limits.

Source
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