Machine Learning · head to head
BigQuery ML vs Cyfe
The short version
- Each has a real cost: BigQuery ML not available in BigQuery's Standard edition, so the cheapest tier cannot use it; Cyfe dashboards are the billing unit, at 2 on the $29 Starter plan and 5 on the $39 Standard plan
- They diverge on capability: BigQuery ML covers SQL-based ML, Cyfe covers Pre-built Widgets.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which BigQuery ML and Cyfe actually diverge.
| Attribute | BigQuery ML | Cyfe |
|---|---|---|
| Pricing model | usage-based | subscription |
| Platforms | Web | Web, Mobile, Tv |
| Category | Machine Learning | Business Intelligence |
| Founded | 2008 | 2012 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in BigQuery ML
- SQL-based ML
- AutoML Tables
- Model export
- Prediction functions
- Feature preprocessing
- BigQuery
- Vertex AI
- TensorFlow
Only in Cyfe
- Pre-built Widgets
- Custom Metrics
- Historical Data
- White-labeling
- Embedding
- Google Analytics
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
BigQuery ML
- Training models in SQL without exporting datanot Cyfe
- Linear and logistic regression on warehouse datanot Cyfe
- K-means clustering and matrix factorisation for recommendationsnot Cyfe
- Time series forecasting with ARIMA_PLUSnot Cyfe
- Running imported ONNX, TensorFlow or XGBoost models against BigQuery datanot Cyfe
Cyfe
- Building business dashboards from marketing, sales and finance sourcesnot BigQuery ML
- Displaying live metrics on office screens and shared public URLsnot BigQuery ML
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
BigQuery ML
- Not available in BigQuery's Standard edition, so the cheapest tier cannot use it
- Billed through BigQuery compute and storage rather than as its own product, so training cost tracks data scanned
- Remote models incur extra Agent Platform charges on top
- Externally trained model types such as boosted trees and AutoML run through Agent Platform rather than inside BigQuery
Cyfe
- Dashboards are the billing unit, at 2 on the $29 Starter plan and 5 on the $39 Standard plan
- Users are capped separately, at 1 on Starter and 2 on Standard, so a two person team needs the second tier for seats alone
- Unlimited users only appears on the $119 Premier plan
- Additional dashboards beyond a plan are $5 each
- The Agency plan includes 10 clients with further clients at $19 each
Pricing, plan by plan
BigQuery ML
Free- Free TierFree
- 10GB storage
- 1TB queries
- On-Demand$5/TB
- Pay per TB scanned
- ML training costs
Cyfe
Free- Starter$29/month
- 2 Dashboards
- 1 User
- 14-day free trial
- Standard$39/month
- 5 Dashboards
- 2 Users
- 14-day free trial
- Pro$65/month
- 10 Dashboards
- 5 Users
- 14-day free trial
- Premier$119/month
- 20 Dashboards
- Unlimited Users
- Additional dashboards available at $5 per dashboard
Which should you pick?
Choose BigQuery ML if
- You need sql-based ml.
- You want to start without paying.
- You also want automl tables.
Choose Cyfe if
- You need pre-built widgets.
- You want to start without paying.
- You work on Web, Mobile, Tv.
- You also want custom metrics.
Questions people ask
- Is BigQuery ML or Cyfe better?
- Neither clearly leads. BigQuery ML starts at Free and Cyfe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, BigQuery ML or Cyfe?
- BigQuery ML starts at Free and Cyfe at Free.
- Does BigQuery ML or Cyfe run on more platforms?
- BigQuery ML runs on Web. Cyfe runs on Web, Mobile, Tv.
- Can I use BigQuery ML for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is BigQuery ML best used for?
- BigQuery ML is most often used for training models in sql without exporting data, linear and logistic regression on warehouse data, k-means clustering and matrix factorisation for recommendations, time series forecasting with arima_plus. Of those, training models in sql without exporting data and linear and logistic regression on warehouse data are not what Cyfe is typically brought in for.
- What can BigQuery ML do that Cyfe cannot?
- BigQuery ML covers SQL-based ML, AutoML Tables, Model export, Prediction functions. Cyfe covers Pre-built Widgets, Custom Metrics, Historical Data, White-labeling. Both handle Web support.
Answered from the vendors’ own pages
BigQuery ML: How much does Google Cloud BigQuery ML cost?
BigQuery ML pricing is not specified separately on Google Cloud's pricing page. It follows the same pay-as-you-go model as BigQuery, charging per terabyte of data scanned during analysis. Customers receive $300 in free credits and can use 20+ products free up to monthly limits.
SourceCyfe: How much does Cyfe cost?
Cyfe offers five subscription plans: Starter at $29/month (2 dashboards, 1 user), Standard at $39/month (5 dashboards, 2 users), Pro at $65/month (10 dashboards, 5 users), Premier at $119/month (20 dashboards, unlimited users), and Agency at $190/month (100 dashboards, 15 users, 10 clients).
SourceBigQuery ML: Does Google Cloud offer a free trial?
Yes, new customers get $300 in free credits and all customers can use 20+ Google Cloud products free up to their monthly usage limits.
SourceCyfe: What features are included in all Cyfe plans?
All Cyfe tiers include unlimited history, TV mode for dashboard displays, public shareable URLs, custom logos and themes, custom SSL domain support, unlimited data exports, and embedded analytics capabilities. The 14-day free trial is available for every plan.
SourceCyfe: What is included in Cyfe's Agency plan?
The Agency plan at $190/month includes 100 dashboards, 15 users, and 10 clients. Additional clients cost $19 each. The plan provides 100% white label branding, branded widgets, custom CSS, and full client management features.
SourceRelated pages
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- Cyfe vs Azure Machine Learning
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- Cyfe vs Databricks
- Cyfe vs SAS
- Cyfe vs scikit-learn
- Cyfe vs Snowflake
- Cyfe vs Weka
- Cyfe vs MATLAB
- Cyfe vs Palantir Foundry
- Cyfe vs Apache Spark MLlib
- Cyfe vs Hugging Face
- Cyfe vs Kubeflow
- Cyfe vs Langwatch
- Cyfe vs LlamaIndex
- Cyfe vs Milvus
- Cyfe vs Neptune.ai
- Cyfe vs Amazon Redshift ML
- Cyfe vs Amazon QuickSight
- Cyfe vs Power BI
- Cyfe vs Sisense
- Cyfe vs MicroStrategy
- Cyfe vs Klipfolio
- Cyfe vs Databox
- Cyfe vs Grow
- Cyfe vs DashThis
- Cyfe vs Luzmo
- Cyfe vs Reportz
- Cyfe vs Hex
- Cyfe vs Deepnote
- Cyfe vs Snowplow
- Cyfe vs Stripe Dashboard
- Cyfe vs TIBCO Spotfire
- Cyfe vs Yellowfin
- Cyfe vs Zebra BI
- Cyfe vs Zenlytic