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Machine Learning · head to head

AWS SageMaker vs Rootly

AWS SageMaker logo

AWS SageMaker

Machine Learning

Build, train, and deploy machine learning models at scale

From
Free
Rated
-
Rootly logo

Rootly

Logging

AI-native incident management with automation, on-call, and root cause analysis

From
$20/user-month
Rated
-

The short version

  • Only AWS SageMaker has a free tier, so it costs nothing to try first.
  • Each has a real cost: AWS SageMaker vendor lock-in to AWS ecosystem makes migration to other platforms difficult; Rootly pricing higher than some competitors for basic features
  • They diverge on capability: AWS SageMaker covers Jupyter notebooks, Rootly covers AI SRE automation.

Where they differ

Only the attributes on which AWS SageMaker and Rootly actually diverge.

Attributes where AWS SageMaker and Rootly differ
AttributeAWS SageMakerRootly
Starting priceFree$20/user-month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWebWeb, Mobile, Slack, Microsoft Teams
CategoryMachine LearningLogging
Founded20062020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AWS SageMaker

  • Jupyter notebooks
  • Built-in algorithms
  • Automatic model tuning
  • One-click deployment
  • Model monitoring
  • S3
  • Lambda
  • Step Functions

Only in Rootly

  • AI SRE automation
  • Alert routing
  • On-call management
  • Incident response
  • Call routing
  • AI meeting bot
  • Status pages

What people use each for

The jobs each tool is most often brought in to do.

AWS SageMaker

  • Machine learningnot Rootly
  • Data analysisnot Rootly
  • Model trainingnot Rootly
  • Predictive analyticsnot Rootly

Rootly

  • Automate on-call and incident response workflowsnot AWS SageMaker
  • Run root cause analysis with AI assistancenot AWS SageMaker
  • Track and improve Mean Time to Mitigation (MTTR)not AWS SageMaker
  • Coordinate response across distributed teamsnot AWS SageMaker
  • Learn from post-incident retrospectivesnot AWS SageMaker

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AWS SageMaker

  • Vendor lock-in to AWS ecosystem makes migration to other platforms difficult
  • Opaque pricing can lead to unexpected expenses like forgotten EBS volume charges
  • Does not include native job scheduling, requiring Lambda or EventBridge integration

Rootly

  • Pricing higher than some competitors for basic features
  • AI SRE features require separate contact-sales engagement
  • Learning curve for advanced automation features
  • Per-user pricing increases costs as team grows

Pricing, plan by plan

AWS SageMaker

Free

No published plan breakdown. See the AWS SageMaker review.

Rootly

$20/user-month
  • Incident Response Essentials$20/user-month
    • Response with Slack integration
    • @Rootly AI Chat
    • AI Similar Incidents detection
  • Incident Response Enterprise$undefined/custom
    • All Essentials features
    • Custom forms and incident types
    • Private incidents
  • On-Call Essentials$20/user-month
    • Alert grouping and routing
    • Live call routing (1 phone number)
    • Schedules and escalation policies
  • On-Call Enterprise$undefined/custom
    • All Essentials features
    • 5 phone numbers for call routing
    • Unlimited schedules

Which should you pick?

Choose AWS SageMaker if

  • You need jupyter notebooks.
  • You want to start without paying.
  • You also want built-in algorithms.

Choose Rootly if

  • You need ai sre automation.
  • You work on Web, Mobile, Slack, Microsoft Teams.
  • You also want alert routing.

Questions people ask

Is AWS SageMaker or Rootly better?
Neither clearly leads. AWS SageMaker starts at Free and Rootly at $20/user-month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AWS SageMaker or Rootly?
AWS SageMaker has a free tier; the other does not. Paid plans start at Free for AWS SageMaker and $20/user-month for Rootly.
Does AWS SageMaker or Rootly run on more platforms?
AWS SageMaker runs on Web. Rootly runs on Web, Mobile, Slack, Microsoft Teams.
Can I use AWS SageMaker for free?
Yes. AWS SageMaker has a free tier, so you can try it without paying. Rootly starts at $20/user-month.
What is AWS SageMaker best used for?
AWS SageMaker is most often used for machine learning, data analysis, model training, predictive analytics. Of those, machine learning and data analysis are not what Rootly is typically brought in for.
What can AWS SageMaker do that Rootly cannot?
AWS SageMaker covers Jupyter notebooks, Built-in algorithms, Automatic model tuning, One-click deployment. Rootly covers AI SRE automation, Alert routing, On-call management, Incident response.

Answered from the vendors’ own pages

AWS SageMaker: What is AWS SageMaker used for?

AWS SageMaker is a machine learning service for building, training, and deploying ML models at scale. It provides tools for data preparation, model training, inference endpoints, and performance optimization.

Source
Rootly: How much does Rootly cost?

Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.

Source
AWS SageMaker: How is AWS SageMaker priced?

SageMaker uses pay-as-you-go pricing with no upfront costs or long-term commitments. Pricing starts at $0.04 per hour for basic notebook instances and scales based on instance type. ML Savings Plans offer up to 64% off with hourly spend commitments.

Source
Rootly: What is Rootly AI SRE?

AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.

Source
AWS SageMaker: Does AWS SageMaker have a free tier?

Yes, the free tier includes 250 hours of notebook usage, 50 hours of training, and 125 hours of hosting on ml.t3.medium instances during the first two months.

Source
Rootly: Does Rootly integrate with Slack?

Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.

Source
Rootly: Are there discounts for small companies?

Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.

Source
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