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APIs · head to head

AWS API Gateway vs Swan

AWS API Gateway logo

AWS API Gateway

APIs

Fully managed API gateway service for creating and managing APIs at scale

From
Free
Rated
-
Full reviewWebsite
Swan logo

Swan

APIs

European banking-as-a-service platform for embedding accounts, cards and payments into other products

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only AWS API Gateway has a free tier, so it costs nothing to try first.
  • Each has a real cost: AWS API Gateway rEST APIs cost $3.50 per million calls against $1.00 for HTTP APIs, so the older and more featureful type is three and a half times dearer; Swan its regulatory base and strongest local account coverage are French and European, so companies needing US, UK-post-Brexit-specific, or broader global banking-as-a-service need an additional provider.
  • They diverge on capability: AWS API Gateway covers REST APIs, Swan covers Embedded business accounts.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AWS API Gateway and Swan actually diverge.

Attributes where AWS API Gateway and Swan differ
AttributeAWS API GatewaySwan
Starting priceFreeOn request
Pricing modelusage-basedquote
Free tierYesNo
PlatformsAWS CloudWeb, API
Founded2006Unknown

Identical on both: user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AWS API Gateway

  • REST APIs
  • WebSocket APIs
  • HTTP APIs
  • Lambda
  • EC2
  • DynamoDB
  • CloudWatch
  • IAM

Only in Swan

  • Embedded business accounts
  • Card issuing
  • SEPA payments
  • Local account localisation
  • ACPR regulation
  • Usage-based pricing

What people use each for

The jobs each tool is most often brought in to do.

AWS API Gateway

  • Fronting Lambda functions with an HTTP endpointnot Swan
  • REST and HTTP API management with throttling and keysnot Swan
  • WebSocket APIs for real-time clientsnot Swan
  • Private APIs reachable only inside a VPCnot Swan
  • Publishing a developer portal for API consumersnot Swan

Swan

  • A vertical SaaS platform wanting to embed business bank accounts under its own brandnot AWS API Gateway
  • A marketplace wanting to issue cards to sellers or partners without becoming a licensed banknot AWS API Gateway
  • A company wanting SEPA payment initiation embedded directly into its own productnot AWS API Gateway
  • A European fintech wanting to avoid a six-figure setup fee and long lock-in typical of legacy banking-as-a-service dealsnot AWS API Gateway

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AWS API Gateway

  • REST APIs cost $3.50 per million calls against $1.00 for HTTP APIs, so the older and more featureful type is three and a half times dearer
  • Data transfer out is charged at $0.09 per GB on top of request pricing
  • WebSocket APIs bill connection minutes as well as messages, at $0.25 per million minutes
  • Private APIs avoid data transfer charges but incur AWS PrivateLink costs instead
  • The developer portal is $125 a month, with additional portal products at $12.50 each
  • The free tier lasts 12 months rather than being ongoing

Swan

  • Its regulatory base and strongest local account coverage are French and European, so companies needing US, UK-post-Brexit-specific, or broader global banking-as-a-service need an additional provider.
  • Pricing is described only philosophically (usage-based, no big setup fee) rather than published as an actual rate card, so a company still needs a sales conversation to get real numbers.
  • Embedding banking features into a product is a substantial compliance and design undertaking regardless of the vendor, and Swan handling the licence does not remove a platform's own KYC, AML and customer support obligations for the accounts it offers.
  • As a comparatively young, single-country-licensed e-money institution, its balance sheet and regulatory standing carry more concentration risk than a banking-as-a-service offering backed by an established, multi-jurisdiction bank.
  • Local account depth is explicitly limited to France, Germany and Spain, so a platform needing native local accounts in other European countries may find coverage thinner than expected.

Pricing, plan by plan

AWS API Gateway

Free
  • Free Tier (12 months)Free
    • 1M REST API calls per month
    • 1M HTTP API calls per month
    • 1M WebSocket messages plus 750K connection minutes per month
  • HTTP APIs$1/per million requests (first 300M)
    • First 300M: $1.00 per million
    • Next 132M: $0.90 per million
    • Data transfer varies by volume
  • REST APIs$3.5/per million API calls
    • Edge Optimized and Regional: $3.50 per million (first tier)
    • Higher volumes: $2.80 then $2.38 per million
    • Data transfer: $0.09 per GB
  • WebSocket APIs$1/per million messages
    • Messages: $1.00 per million
    • Connection minutes: $0.25 per million minutes

Swan

On request
  • Swan$undefined/month
    • Usage-based pricing, no published rate card
    • No long-term contract or large setup fee required
    • Custom quote based on current, not forecast, usage

Which should you pick?

Choose AWS API Gateway if

  • You need rest apis.
  • You want to start without paying.
  • You work on AWS Cloud.
  • You also want websocket apis.
AWS API Gateway review

Choose Swan if

  • You need embedded business accounts.
  • You work on Web, API.
  • You also want card issuing.
Swan review

Questions people ask

Is AWS API Gateway or Swan better?
Neither clearly leads. AWS API Gateway starts at Free and Swan at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AWS API Gateway or Swan?
AWS API Gateway has a free tier; the other does not. Paid plans start at Free for AWS API Gateway and On request for Swan.
Does AWS API Gateway or Swan run on more platforms?
AWS API Gateway runs on AWS Cloud. Swan runs on Web, API.
Can I use AWS API Gateway for free?
Yes. AWS API Gateway has a free tier, so you can try it without paying. Swan starts at On request.
What is AWS API Gateway best used for?
AWS API Gateway is most often used for fronting lambda functions with an http endpoint, rest and http api management with throttling and keys, websocket apis for real-time clients, private apis reachable only inside a vpc. Of those, fronting lambda functions with an http endpoint and rest and http api management with throttling and keys are not what Swan is typically brought in for.
What can AWS API Gateway do that Swan cannot?
AWS API Gateway covers REST APIs, WebSocket APIs, HTTP APIs, Lambda. Swan covers Embedded business accounts, Card issuing, SEPA payments, Local account localisation.

Answered from the vendors’ own pages

AWS API Gateway: How much does AWS API Gateway cost?

AWS API Gateway pricing varies by API type. HTTP APIs cost $1.00 per million requests for the first 300M monthly, then $0.90 per million. REST APIs cost $3.50 per million, and WebSocket APIs cost $1.00 per million messages plus $0.25 per million connection minutes. Data transfer charges ($0.09 per GB) apply separately.

Source
Swan: Which countries does Swan offer local accounts in?

France, Germany and Spain specifically, alongside broader SEPA payment coverage.

AWS API Gateway: Is AWS API Gateway free?

New AWS customers receive 12 months of free tier access including 1 million REST API calls, 1 million HTTP API calls, and 1 million WebSocket messages plus 750,000 connection minutes per month. Starting July 15, 2025, new customers receive up to $200 in AWS Free Tier credits.

Source
Swan: Is pricing published?

No, Swan describes a usage-based, no-large-setup-fee philosophy but requires a quote for actual numbers.

AWS API Gateway: What is the price difference between HTTP and REST APIs?

HTTP APIs are significantly cheaper at $1.00 per million requests compared to REST APIs at $3.50 per million (first tier). REST API pricing decreases to $2.80 and $2.38 per million for higher volumes, while HTTP API pricing drops to $0.90 per million after 300M monthly requests.

Source
Swan: Who regulates Swan?

France's ACPR (Autorite de Controle Prudentiel et de Resolution), as a licensed e-money institution.

AWS API Gateway: How much does an API Gateway Portal cost?

API Gateway Portals require a base fee of $125 per month (includes 10 PortalProducts with 40 endpoints each) plus $12.50 per month for each additional PortalProduct beyond the included 10.

Source
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